Hillary Cole

Director of Sales And Marketing at Bell Wine Cellars
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Contact Information
us****@****om
(386) 825-5501
Location
Sacramento, California, United States, US
Languages
  • Russian -
  • Punjabi -
  • French Limited working proficiency

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Credentials

  • Analytical Aptitude Assessment
    Aryng
    Sep, 2018
    - Nov, 2024

Experience

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Director of Sales And Marketing
      • Jun 2021 - Present

    • Director, DTC Sales
      • Jun 2019 - Mar 2023

  • L’atelier du Vin Consults, LLC
    • Sacramento, California, United States
    • Founder
      • Feb 2021 - Present

      L’atelier du Vin Consults is my “Sommelier-Owned Workshop” for assisting clients who are wine enthusiasts, hospitality industry, and wine professionals with their business or wine education goals. The workshop is rooted in flexibility both with the programs I customize to help clients achieve their goals, and to meet their budget. L’atelier du Vin Consults is my “Sommelier-Owned Workshop” for assisting clients who are wine enthusiasts, hospitality industry, and wine professionals with their business or wine education goals. The workshop is rooted in flexibility both with the programs I customize to help clients achieve their goals, and to meet their budget.

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Guest Experience Manager
      • Apr 2019 - Jan 2021

      * Responsible for providing world-class guest experience to clients at boutique luxury winery in Napa’s Coombsville AVA. * Achieved and maintained top sales and wine club conversion within 60 days of employment. * Rebuilt inventory management system, identifying multi-year errors and accounting issues. * Built and maintained close relationships with clientele through genuine hospitality, open communication, and education. * Responsible for providing world-class guest experience to clients at boutique luxury winery in Napa’s Coombsville AVA. * Achieved and maintained top sales and wine club conversion within 60 days of employment. * Rebuilt inventory management system, identifying multi-year errors and accounting issues. * Built and maintained close relationships with clientele through genuine hospitality, open communication, and education.

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Sommelier, Dining Room Manager
      • Mar 2018 - Apr 2019

      * Responsible for all wine selections for extensive 825-label wine list and its $160k inventory. * Brought Ella its first Wine Spectator Best of Award of Excellence since 2012. * Increased wine sales by 9% per guest without increasing prices. * Consistently coached bar team on pour levels, reducing overpours, 1% COGS reduction. * Conducted weekly, wine-region-based staff training, improving staff knowledge and enhancing guest experience. * Monthly inventory count and reconciliation. * Mentored Assistant Sommelier * Mentored staff members to their Intro Sommelier pins. Show less

    • Restaurants
    • 1 - 100 Employee
    • General Manager, Sommelier
      • Nov 2016 - Mar 2018

      * Increased annual bar revenue by $24,000+ and reduced COGS by 3% with new bar program and wine list * Managed BOH COGS and labor budgets. * Reduced FOH labor from 12% to 9%. * Conceptualized and led initiatives that increased Gross Profit After Prime costs from 32% to 45%. * Interviewed, hired, trained new staff. * Reduced meal break violations from 9/week to 0/week, eliminating $6000 annual meal break violation expenditure and reducing labor lawsuit vulnerability. * Increased annual bar revenue by $24,000+ and reduced COGS by 3% with new bar program and wine list * Managed BOH COGS and labor budgets. * Reduced FOH labor from 12% to 9%. * Conceptualized and led initiatives that increased Gross Profit After Prime costs from 32% to 45%. * Interviewed, hired, trained new staff. * Reduced meal break violations from 9/week to 0/week, eliminating $6000 annual meal break violation expenditure and reducing labor lawsuit vulnerability.

  • Bella Bru/Luna Lounge
    • Carmichael, California, United States
    • General Manager, Sommelier
      • May 2014 - Nov 2016

      * Increased financial efficiency, improved wine list and service standards. * Assessed logistical overlaps and effort-duplication, reducing FOH labor from 14.03% to 12.53%. * Procured and launched new menu-pairing-specific wine list, resulting in average $2000/month increased wine sales while reducing wine COGS from 40% to 27%. * Reduced meal break violations from 27/pay period to 0/pay period. * Authored wine-and-service training manual and conducted extensive staff training, resulting in increased product knowledge, improved service, and enhanced guest experience. Show less

    • United States
    • Environmental Services
    • 700 & Above Employee
    • Route Manager
      • Oct 2011 - Aug 2013

      • Resolved direct-report safety, route, administrative concerns. • Maintained federal, state, and corporate documentation requirements. • Deconstructed and realigned Rolloff operations, resulting in historic performance, 11% YOY efficiency gains. • Introduced and led initiative to decontaminate Green Waste loads, resulting in $265k YTD disposal savings (as of Aug 2013). • Found information integrity gaps in Commercial Front End Loader line of business, lending to better practices to manage its operations. • Launched Commercial Green Waste route resulting in reducing 11OT hr/week reduction. • Organized and scheduled resources for collection activities, ensured DOT compliance, and payroll accuracy. • Planned and monitored route assignments and profitability. • EE union environment. Show less

    • Director, Business Development
      • Oct 2009 - Oct 2011

      • Helped company achieve record monthly income within five months of employment. • Independently seek and sign auto industry clientele and continually grow network of dependable trucks for auto transport coordination. • Seek and train brokers nationwide to join corporate team in order to expand market reach. • Introduced quick pay payment option to vendors resulting in 5% per transaction additional profit to company. • Authored and implemented comprehensive agreement between company and vendors, proving to uphold in court and save company $12,000 in first three months of introduction. • Created and implemented streamlined rate confirmations in order to protect company interests. • Most duties performed via telecommunication. Show less

    • Auto Transport Broker
      • Aug 2007 - Oct 2009

      • Autonomously created Auto Transport Division for 35-year old freight transportation company in order to introduce profit share in new market. • Independently sought and signed auto industry clientele and amassed 1,200-strong network of auto haulers nationwide. • Grew division to net sales of $250k in less than a year. • Independently scheduled and managed door-to-door auto transportation, with a scheduling time of less than 48 hours in order to quickly and efficiently manage delivery of auto inventory to dealers and auctions. • Worked from home for duration of employment. Show less

    • United States
    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Russian and Punjabi Linguist, Counter-Terrorism Analyst
      • Dec 1997 - Apr 2007

Education

  • American Military University
    BA, Intelligence Studies, Terrorism Studies
  • Napa Valley Wine Academy
    Business of Win
  • Napa Valley Wine Academy
    Napa Valley Wine Expert
    2020 - 2020
  • Wine & Spirit Education Trust
    LEVEL 3
  • Wine Scholar Guild
    Champagne Master Level
  • Napa Valley Wine Academy
    French Wine Scholar
  • Court of Master Sommeliers
    Introductory Sommelier
  • Keller Graduate School of Management
    MBA, Project Management, Entrepreneurship
    2011 - 2012
  • Carter Flygare, Inc
    Licensed fixed wing aircraft pilot
    2007 - 2009
  • International Center for Language Studies
    Punjabi linguistic certification, Pakistani Punjabi
    2004 - 2005
  • Foreign Service Institute, US State Dept
    Russian/Eurasian Studies, Russian/Eurasian current events
    2002 - 2003
  • Joint Military Intelligence College
    Assymetric Warfare, Assymetric Warfare
    2001 - 2002
  • Defense Language Institute
    Russian linguistic certification, Russian
    1998 - 1999
  • Alliance Française de Sacramento
    French Language
    2017 -

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