Hilary Cocalis
Founder & Chief Go Getter at Sipwell Wine Co.- Claim this Profile
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Topline Score
Bio
Lou Applebaum
Hilary is an amazing brand steward. I worked with her on a couple projects and she spends time up front really understanding the brand DNA and goals before she begins the positioning, communication or creative process. My favorite thing about her is the passion she brings to any project, small or large, to ensure the words and visuals used are succinct, clear and hit the target audience clearly with a call to action.
Adam Jones, Allied RDI
Hilary's ability to empathize with our Clients' vision for their brand is truly impressive and the resulting strategy/platform/messaging sets the stage for us to do our best work. Her Account Management skills also allow us to trust her with direct Client communication and I'd recommend her to anyone looking to augment their team with a best-in-class Brand Strategist.
Lou Applebaum
Hilary is an amazing brand steward. I worked with her on a couple projects and she spends time up front really understanding the brand DNA and goals before she begins the positioning, communication or creative process. My favorite thing about her is the passion she brings to any project, small or large, to ensure the words and visuals used are succinct, clear and hit the target audience clearly with a call to action.
Adam Jones, Allied RDI
Hilary's ability to empathize with our Clients' vision for their brand is truly impressive and the resulting strategy/platform/messaging sets the stage for us to do our best work. Her Account Management skills also allow us to trust her with direct Client communication and I'd recommend her to anyone looking to augment their team with a best-in-class Brand Strategist.
Lou Applebaum
Hilary is an amazing brand steward. I worked with her on a couple projects and she spends time up front really understanding the brand DNA and goals before she begins the positioning, communication or creative process. My favorite thing about her is the passion she brings to any project, small or large, to ensure the words and visuals used are succinct, clear and hit the target audience clearly with a call to action.
Adam Jones, Allied RDI
Hilary's ability to empathize with our Clients' vision for their brand is truly impressive and the resulting strategy/platform/messaging sets the stage for us to do our best work. Her Account Management skills also allow us to trust her with direct Client communication and I'd recommend her to anyone looking to augment their team with a best-in-class Brand Strategist.
Lou Applebaum
Hilary is an amazing brand steward. I worked with her on a couple projects and she spends time up front really understanding the brand DNA and goals before she begins the positioning, communication or creative process. My favorite thing about her is the passion she brings to any project, small or large, to ensure the words and visuals used are succinct, clear and hit the target audience clearly with a call to action.
Adam Jones, Allied RDI
Hilary's ability to empathize with our Clients' vision for their brand is truly impressive and the resulting strategy/platform/messaging sets the stage for us to do our best work. Her Account Management skills also allow us to trust her with direct Client communication and I'd recommend her to anyone looking to augment their team with a best-in-class Brand Strategist.
Credentials
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WSET Level III Award in Wines, with Distinction
WSET — Wine & Spirit Education TrustDec, 2020- Sep, 2024
Experience
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Sipwell Wine Co.
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Founder & Chief Go Getter
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May 2021 - Present
Premium California wine with a can-do spirit. www.sipwell.co // Follow on instagram @sipwell.co Premium California wine with a can-do spirit. www.sipwell.co // Follow on instagram @sipwell.co
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San Diego Blood Bank
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United States
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Non-profit Organizations
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100 - 200 Employee
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Board Member
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Jul 2022 - Present
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BEXBRANDS
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United States
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Graphic Design
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1 - 100 Employee
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Strategy Consultant
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Sep 2020 - Present
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Principal
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Jun 2019 - Present
Advising on brand marketing strategy, primarily for beverage clients. Areas of expertise: Brand positioning, brand platforms, marketing strategy, product launch strategy, digital marketing strategy, communications strategy, copywriting Advising on brand marketing strategy, primarily for beverage clients. Areas of expertise: Brand positioning, brand platforms, marketing strategy, product launch strategy, digital marketing strategy, communications strategy, copywriting
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Constellation Brands
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Wine & Spirits
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1 - 100 Employee
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Vice President Marketing, Ballast Point Brewing Co.
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Nov 2015 - May 2019
Following Ballast Point's acquisition by Constellation Brands, served in a leadership role within their Craft & Specialty division. Led all aspects of the Ballast Point brand, including strategy, positioning, product development, creative, communications and PR, research/insights, community outreach, events, field marketing & sponsorships. Following Ballast Point's acquisition by Constellation Brands, served in a leadership role within their Craft & Specialty division. Led all aspects of the Ballast Point brand, including strategy, positioning, product development, creative, communications and PR, research/insights, community outreach, events, field marketing & sponsorships.
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Vice President of Marketing
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Jun 2015 - Nov 2015
Lead all aspects of the Ballast Point brand, including strategy, positioning, product development, creative, communications and PR, research/insights, community outreach, events, field marketing & sponsorships.
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Director of Marketing
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Feb 2014 - Jun 2015
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Marketing Manager
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Feb 2013 - Feb 2014
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MiresBall
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Nov 2010 - Feb 2013
Managed client accounts for Ballast Point Brewing Co. and the Smithsonian. Developed brand strategy work (brand platform, positioning, brand story, naming, copywriting) for Ballast Point Brewing Co. and additional clients. Managed client accounts for Ballast Point Brewing Co. and the Smithsonian. Developed brand strategy work (brand platform, positioning, brand story, naming, copywriting) for Ballast Point Brewing Co. and additional clients.
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Strategic Research Analyst
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Sep 2007 - Jul 2009
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Education
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2023 -
Tory Burch Foundation Entrepreneur
2023 Tory Burch Fellow -
Harvard University
B.A., African and African-American Studies -
University of Southern California
M.A., Specialized Journalism -
Harvard Business School Executive Education
Constellation Brands Executive Development Program
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