Hilary Ching
Marketing Manager at Wise Ally Holdings Limited- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Chinese (Simplified) -
-
Chinese (Traditional) -
Topline Score
Bio
LinkedIn User
I had the opportunity to work with Hilary my last year in TMF Group. She demonstrated to be very valuable to the business and particularly to my service area. Hilary helped us coordinate and execute on multiple Marketing initiatives. Very hands on, passionate and details oriented, she proved to be vital to the success of projects. Permanently, she provided insightful and timely advise whereas we were not taking advantage of some opportunities or we were missing out some details. With her, we always had someone thinking out of the box and going the extra mile. On top of that, she constantly proved to be very knowledgeable of Hong Kong market and Corporate trends. I always appreciated her honesty, work ethics and high professional integrity. It was a real pleasure working and being supported by her. Any organization would benefit from working with her.
LinkedIn User
I had the opportunity to work with Hilary my last year in TMF Group. She demonstrated to be very valuable to the business and particularly to my service area. Hilary helped us coordinate and execute on multiple Marketing initiatives. Very hands on, passionate and details oriented, she proved to be vital to the success of projects. Permanently, she provided insightful and timely advise whereas we were not taking advantage of some opportunities or we were missing out some details. With her, we always had someone thinking out of the box and going the extra mile. On top of that, she constantly proved to be very knowledgeable of Hong Kong market and Corporate trends. I always appreciated her honesty, work ethics and high professional integrity. It was a real pleasure working and being supported by her. Any organization would benefit from working with her.
LinkedIn User
I had the opportunity to work with Hilary my last year in TMF Group. She demonstrated to be very valuable to the business and particularly to my service area. Hilary helped us coordinate and execute on multiple Marketing initiatives. Very hands on, passionate and details oriented, she proved to be vital to the success of projects. Permanently, she provided insightful and timely advise whereas we were not taking advantage of some opportunities or we were missing out some details. With her, we always had someone thinking out of the box and going the extra mile. On top of that, she constantly proved to be very knowledgeable of Hong Kong market and Corporate trends. I always appreciated her honesty, work ethics and high professional integrity. It was a real pleasure working and being supported by her. Any organization would benefit from working with her.
LinkedIn User
I had the opportunity to work with Hilary my last year in TMF Group. She demonstrated to be very valuable to the business and particularly to my service area. Hilary helped us coordinate and execute on multiple Marketing initiatives. Very hands on, passionate and details oriented, she proved to be vital to the success of projects. Permanently, she provided insightful and timely advise whereas we were not taking advantage of some opportunities or we were missing out some details. With her, we always had someone thinking out of the box and going the extra mile. On top of that, she constantly proved to be very knowledgeable of Hong Kong market and Corporate trends. I always appreciated her honesty, work ethics and high professional integrity. It was a real pleasure working and being supported by her. Any organization would benefit from working with her.
Credentials
-
The Fundamentals of Digital Marketing
GoogleMar, 2020- Nov, 2024
Experience
-
Wise Ally Holdings Limited
-
Hong Kong
-
Appliances, Electrical, and Electronics Manufacturing
-
1 - 100 Employee
-
Marketing Manager
-
May 2020 - Present
The role Marketing Manager drives the development and execution of marketing strategies. Main responsibilities and tasks include: • Develop and implement overall marketing and branding strategy • Manage the marketing budget and deliver effective marketing activity within agreed budget • Conduct market research and competition analysis regularly to ensure meeting market needs and trends • Create and manage on/offline marketing and brand initiatives to grow brand awareness • Management digital channels, included PPC, GDN, LinkedIn, Webinar etc. • Develop and manage digital marketing campaigns, marcom material, company presentation, marketing assets, events and trade shows etc. • Conduct CRM analysis and Salesforces • Responsible for agency performance and overall marketing initiatives ROI Show less
-
-
-
TMF Group
-
Netherlands
-
Financial Services
-
700 & Above Employee
-
Regional Assistant Marketing Manager - APAC
-
Jan 2019 - Present
The role of Regional Marketing Assistant Manager drives the development and execution of multi-channel lead nurturing campaigns and programs driving brand awareness and demand generation in alignment with Global Sales Team and Country Managing Directors and relevant service lines in line with Group and marketing strategy and regional priorities. Main responsibilities and tasks includes: - Design full year regional campaigns to achieve APAC target with different departments. Identify, contact and negotiate partners to support access to campaign target audiences through multi-channel. - Content development and maintenance including: whitepaper, briefing paper, infographics, articles and survey report etc. - Develop and execute events and webinars related to the marketing campaigns. - Measure, analyse and track the campaign component results and adjust where required. - Work closely with other regional marketing team to develop the global campaigns and align the strategies. Show less
-
-
-
RS
-
United Kingdom
-
Transportation, Logistics, Supply Chain and Storage
-
700 & Above Employee
-
Marketing Specialist (Growth Markets)
-
May 2016 - Present
Finalize marketing strategy to growth target in specified regions (included South Asia, Taiwan and Korea) linked with the APAC strategy (FY18 Asia Pacific revenue: £226.6m and growth 18.2%) Main responsibilities and tasks includes: - Manage and execute the commercial plan with local sales to achieve sales target - Adopt a data-driven multi-channel campaign approach - Drive co-marketing activities with key suppliers - Develop digital channels for local e-Commerce and enhance brand awareness in local market Improve the experience and journey of our customers through the use of big data and analytical tools - Provide KPI, ROI analysis for each campaigns and analysis different channel performance - Use Adobe analytics and sales data to review effectiveness Show less
-
-
-
Questex
-
United States
-
Information Services
-
200 - 300 Employee
-
Event & Digital Marketing Executive
-
Mar 2013 - Apr 2016
Cooperate with industry events and email campaign management Support internal publications advertisements schedule and sponsors - Telecom Asia, Enterprise Innovation, CFO Innovation Asia, Networks Asia, SMBWorld Asia etc. Manage the online content management systems, database segmentation and lead generation Work with cross-functional team in Singapore and Hong Kong Liaison with different event partners and media publishers Cooperate with industry partners and arrange booth for internal publications Explore social media Show less
-
-
-
-
Marketing Executive
-
Sep 2010 - Sep 2011
Develop different social media platform for the clients Suggest content plan and campaigns to improve the online target Business development Execute clients project included event management, online marketing plan, media buy and marketing research etc. Manage inventory and after-sales administrative work Develop different social media platform for the clients Suggest content plan and campaigns to improve the online target Business development Execute clients project included event management, online marketing plan, media buy and marketing research etc. Manage inventory and after-sales administrative work
-
-
Education
-
The University of Hull
Bachelor's degree, Marketing/Marketing Management, General -
2012 - 2013
Hong Kong Baptist University
Professional Diploma in Visual Merchandising
Community
