Experience

Radish Events

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Client Relationship Manager & Senior Sales consultant

  • Jan 2020 - Present

  DRIVING INBOUND SALES SUCCESS AND STRATEGIC PARTNERSHIPS As the Corporate Pipeline Manager, I am entrusted with the critical task of maximizing inbound sales conversion rates and fostering strong B2B connections. Here's how I make a difference: 🔹 Inbound Sales Conversion: Achieved an impressive 55% conversion rate for the corporate pipeline, consistently exceeding targets and driving revenue growth. 🔹 Strategic Outreach: Designed and executed a comprehensive warm and cold B2B outreach strategy, effectively engaging with prospective leads and cultivating genuine connections. 🔹 Trust-Based Partnerships: Built authentic and mutually beneficial partnerships based on trust and a deep understanding of client needs, resulting in a remarkable 16.5% business growth. 🔹 CRM Management: Meticulously maintained a comprehensive CRM system in HubSpot, ensuring accurate and up-to-date data and facilitating seamless communication across all sales pipelines. 🔹 Event Management: Expertly managed end-to-end event execution, seamlessly coordinating with internal and external stakeholders, setting clear expectations, and successfully delivering on deadlines and budgets. Show less



H.W Speak Wine Merchants

• Australia
• Beverage Manufacturing

• Sales Consultant

  • Apr 2020 - Dec 2020

  Outbound sales – Warm and cold outreach, converting leads at a rate of 15% of RPC Outbound sales – Warm and cold outreach, converting leads at a rate of 15% of RPC



BBTravel

• Executive Offices

• Travel writer/Photo editor/Editorial project manager

  • Mar 2019 - Feb 2020

  Travel writer - original pitches. Supplying complete packages including visual assets. Published in Gourmet Traveller, NW and OK! magazines Editorial project Management – managing a custom magazine for print that included native content. Mixing client briefs with editorial principles. Supplying visual assets. Travel writer - original pitches. Supplying complete packages including visual assets. Published in Gourmet Traveller, NW and OK! magazines Editorial project Management – managing a custom magazine for print that included native content. Mixing client briefs with editorial principles. Supplying visual assets.



Bauer Media Australia

• Australia
• Book and Periodical Publishing
• 700 & Above Employee

• Deputy Editor NW Magazine

  • Jan 2015 - Mar 2019

  As the Magazine Manager for one of Australia's largest and top-selling weekly publications, I successfully led a team of 25 talented individuals, orchestrating the production of captivating content that resonated with our audience. Here's how I made an impact: 🔹 Strategic Content Management: Conceptualized and managed content in alignment with the brand message, leveraging research insights on customer profiles and sales data. This ensured our magazine remained relevant and engaging to our target audience. 🔹 Stakeholder Engagement: Effectively communicated and collaborated with both internal and external stakeholders, fostering strong relationships and ensuring a cohesive vision for the magazine's success. 🔹 Audience Growth: Defying market trends, I oversaw consecutive periods of audience growth in 2017/2018, positioning the magazine as a leader within the industry. 🔹 Award-Winning Publication: In recognition of our exceptional work, the magazine was awarded "Magazine of the Year" in 2017, cementing our position as a trusted and influential publication. KEY STRENGTHS: 🔹 Staff Development: Mentored and guided junior staff members, setting development plans that accelerated their growth and contribution to the team. 🔹 Agile Innovation: Adapted and responded to changing market conditions by implementing innovative practices that minimized costs and maximized time efficiencies. 🔹 Forward Planning: Developed a strategic approach to business, proactively planning for future success and anticipating market shifts. With my strong leadership, adaptability, and innovative mindset, we achieved remarkable results in a challenging market. Show less



NW magazine Bauer Publishing

• PHOTO EDITOR

  • Aug 2012 - Jan 2015

  VERSATILE PHOTO EDITOR: MASTERING VISUAL SOLUTIONS AND CREATIVE EXCELLENCE As a Visual Specialist and Solutions Expert, I possess a keen eye for detail and an innate ability to create stunning visual content for both print and digital platforms. Here's how I excelled in my role: 🔹 Conceptualisation and Production: From ideation to execution, I conceptualised, edited, and produced compelling photographic and video content that effectively communicates and strengthens the accompanying text. Overseeing the design of layouts, briefing designers and ensuring a seamless visual experience for the audience. 🔹 Visual Editing Expertise: Utilising Adobe Bridge, Photoshop, and iMovie, I meticulously research and edit visual materials for diverse platforms and extension products. This ensures a consistent and clear visual narrative across all channels. 🔹 Strategic Stakeholder Management: Collaborating with internal and external stakeholders, I adeptly manage expectations, ensuring that creative objectives are met while maintaining cost control and contract management. 🔹 Effective Negotiation Skills: Calm under pressure, I build rapport and navigate negotiations with finesse. My ability to assess situations and motivations through active listening and problem-solving allows me to make assertive decisions that achieve both creative and budget objectives. With my passion for visual storytelling, exceptional editing skills, and astute negotiation abilities, I consistently delivered outstanding results. Show less


Grazia Magazine / Bauer Media
• PHOTO EDITOR

  • Apr 2010 - Aug 2012

- Freelance in UK and Australia
• Photo Editor

  • Jun 2008 - Apr 2010

WHO MAGAZINE/PACIFIC PUBLICATIONS
• PHOTO EDITOR

  • Nov 1999 - Jun 2008