Experience

M&C Saatchi LIFE

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Strategy

  • Oct 2022 - Present

  Part of the global M&C Saatchi Group, LIFE is a strategic and creative consultancy on a mission to make sustainable living mainstream. We help businesses and brands thrive by identifying and activating their unique potential to drive meaningful change for our planet and future generations.

• Senior Consultant

  • Feb 2022 - Sep 2022

  I worked part-time as a strategic advisor to the LIFE team for eight months after its launch, before stepping into the role of Head of Strategy.



One Planet Communications Ltd

• Strategic Management Services

• Founder, One Planet Communications Ltd

  • Jul 2020 - Present

  One Planet Communications is a strategic communications consultancy with a difference. All of its work is focused on achieving positive social and environmental change - making the world a better place by building relationships that allow businesses, individuals and communities to reach their potential and protect the planet for future generations. One Planet works with corporate, public and third sector clients on collaboratve sustainability strategy and campaigns. One Planet Communications is a strategic communications consultancy with a difference. All of its work is focused on achieving positive social and environmental change - making the world a better place by building relationships that allow businesses, individuals and communities to reach their potential and protect the planet for future generations. One Planet works with corporate, public and third sector clients on collaboratve sustainability strategy and campaigns.



Forster Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Strategic Advisor

  • Feb 2021 - Oct 2022

  I collaborated with the award-winning team at Forster Communications to help organisations turn their social and environmental change ambitions into reality. Forster provide senior counsel and create stand out communications strategies, corporate communications programmes and flagship campaigns. The business is a founding UK BCorp and specialist in social change communications. www.forster.co.uk. I collaborated with the award-winning team at Forster Communications to help organisations turn their social and environmental change ambitions into reality. Forster provide senior counsel and create stand out communications strategies, corporate communications programmes and flagship campaigns. The business is a founding UK BCorp and specialist in social change communications. www.forster.co.uk.



Iceland Foods

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Sustainability and Corporate Social Responsibility

  • Apr 2018 - Jun 2020

  I joined Iceland in a newly created role after working as a consultant to the Board for the previous 18 months. Reporting to MD Richard Walker, I led the sustainability and CSR agenda, and developed Iceland's 'Doing it Right' strategy including international brand activism campaigns on plastic and palm oil, the UK Backyard Nature campaign for Iceland Foods Charitable Foundation, and social innovation projects including the development of ethical credit. I advised the Board and leadership team, created and maintained key partnerships and managed communications. I stepped back into an external advisory role in 2020.Iceland's 'Doing it Right' strategy was recognised by over 30 major industry awards between 2018 and 2020.



Hilary Berg Consulting

• Director

  • Feb 2010 - Jun 2020

  HBC was a consultancy focused on social change communications. Until April 2018, I worked with a small group of specialists to provide strategic and 'critical friend' advice to public and third sector organisations, and advise private sector clients on corporate social responsibility, as well as mentoring individuals and community businesses. The business won multiple awards, including recognition as UK Outstanding Independent Practitioner by the Chartered Institute of Public Relations in 2013 and 2016.Between 2018 and 2020, HBC focused on work with community organisations and projects, enabling them to punch above their weight in strategic communications, to support ambitious development plans.



School For Social Entrepreneurs North West

• United Kingdom
• Professional Training and Coaching

• Trainer/facilitator and expert witness in communications

  • Jan 2008 - Dec 2018

  I developed bespoke training courses on brand development and management; communications planning and working with the media for the social enterprise sector. I also worked as a mentor with fledgling social enterprises, and ran action learning programmes for SSE students, and other community groups. Over 10 years through my own work and the SSE I was privileged to support, learn from and be inspired by hundreds of community activists and social entrepreneurs. I developed bespoke training courses on brand development and management; communications planning and working with the media for the social enterprise sector. I also worked as a mentor with fledgling social enterprises, and ran action learning programmes for SSE students, and other community groups. Over 10 years through my own work and the SSE I was privileged to support, learn from and be inspired by hundreds of community activists and social entrepreneurs.



Alder Hey Children's NHS Foundation Trust and the Alder Hey Children's Charity

• Director of Marketing and Communications

  • Jul 2013 - Oct 2015

  Alder Hey is one of Europe's biggest and busiest children's hospitals. I advised the Board and led the communications team with responsibility for strategy development, issues and reputation management, internal communications and staff engagement to support the opening of the new, world-class Alder Hey in the Park (as well as supporting the Alder Hey charity's £30m capital appeal). During that time the Trust was awarded 'Outstanding In-House PR Team' in the UK CIPR Excellence Awards and won CIPR Pride awards for its charity, healthcare and public sector campaigns.



Corporate Culture

• Hong Kong
• Oil and Gas

• Associate Director

  • Jun 2009 - Mar 2011

  I led on public relations and reputation management, and worked at Board level with private, public and third sector clients to produce brand and communications strategies and campaigns, for a leading UK consultancy specialising in social marketing, employee engagement and sustainable business. I also delivered courses on behalf of the business's training arm, the Social Marketing Academy, and was a speaker at national and regional conferences and events. I led on public relations and reputation management, and worked at Board level with private, public and third sector clients to produce brand and communications strategies and campaigns, for a leading UK consultancy specialising in social marketing, employee engagement and sustainable business. I also delivered courses on behalf of the business's training arm, the Social Marketing Academy, and was a speaker at national and regional conferences and events.



Leapfrog Public Relations

• United States
• Public Relations and Communications Services

• Founding Partner

  • Jun 2001 - Apr 2009

  I co-created and ran a successful, independent, ethical communications consultancy, specialising in social purpose and positive social change. Developed and directed multi-award-winning campaigns for clients based in the UK and overseas, including Government departments, corporates, regeneration organisations, charities and leading social enterprises. I co-created and ran a successful, independent, ethical communications consultancy, specialising in social purpose and positive social change. Developed and directed multi-award-winning campaigns for clients based in the UK and overseas, including Government departments, corporates, regeneration organisations, charities and leading social enterprises.

• Head of Public Relations

  • May 1999 - Jun 2001

  I joined with a remit to create a new. proactive public relations department and was responsible to the Founder/CEO and Board for all aspects of PR - reputation management; strategy; media relations; employee engagement; issues and crisis management; consumer and public affairs. Worked alongside a financial consultancy and was one of a team of three (with the MD and Technical Director) responsible for corporate social responsibility. This involved directing communications for the ‘Food You Can Trust’ campaign which encompassed a ban on GM Food, the removal of artificial additives and other industry- leading initiatives.Recognised by PR Week as national in-house team of the year and the CIPR North West as PR Professional of the Year.



WB&B Srategic Communications

• Public Relations Director

  • 1989 - 1999

  I created and ran the award-winning PR consultancy arm of a £3m t/o strategic marketing agency, directing B2B and consumer accounts for regional, national and international clients. Responsible for business development, strategy and client relations. I created and ran the award-winning PR consultancy arm of a £3m t/o strategic marketing agency, directing B2B and consumer accounts for regional, national and international clients. Responsible for business development, strategy and client relations.