Business Consultant

• Jan 2021 - Present

Established a digital marketing agency in London to assist companies as a consultant and help them to grow in the fastest and most convenient way possible. Established a digital marketing agency in London to assist companies as a consultant and help them to grow in the fastest and most convenient way possible.

Head of Marketing

• May 2022 - Jan 2023

* Managed 7-figure marketing budget *Spearheaded the recruitment and interview process for the company's marketing department, ensuring top talent was sourced and hired. * Crafted and executed annual and quarterly marketing strategies that successfully elevated the brand's visibility and increased revenue. * Demonstrated exceptional vendor management skills by conducting research, selecting, and onboarding top-notch agencies for web development, branding, creative, SEO, and… Show more * Managed 7-figure marketing budget *Spearheaded the recruitment and interview process for the company's marketing department, ensuring top talent was sourced and hired. * Crafted and executed annual and quarterly marketing strategies that successfully elevated the brand's visibility and increased revenue. * Demonstrated exceptional vendor management skills by conducting research, selecting, and onboarding top-notch agencies for web development, branding, creative, SEO, and advertising. * Collaborated closely with the founders to develop business strategy, brand positioning, product and service offerings, and marketing assets, ultimately elevating organizational capability. * Successfully led a new market expansion initiative in the global market, expanding the brand's reach and driving business growth. Show less * Managed 7-figure marketing budget *Spearheaded the recruitment and interview process for the company's marketing department, ensuring top talent was sourced and hired. * Crafted and executed annual and quarterly marketing strategies that successfully elevated the brand's visibility and increased revenue. * Demonstrated exceptional vendor management skills by conducting research, selecting, and onboarding top-notch agencies for web development, branding, creative, SEO, and… Show more * Managed 7-figure marketing budget *Spearheaded the recruitment and interview process for the company's marketing department, ensuring top talent was sourced and hired. * Crafted and executed annual and quarterly marketing strategies that successfully elevated the brand's visibility and increased revenue. * Demonstrated exceptional vendor management skills by conducting research, selecting, and onboarding top-notch agencies for web development, branding, creative, SEO, and advertising. * Collaborated closely with the founders to develop business strategy, brand positioning, product and service offerings, and marketing assets, ultimately elevating organizational capability. * Successfully led a new market expansion initiative in the global market, expanding the brand's reach and driving business growth. Show less

Digital Marketing Consultant

• Jan 2022 - Apr 2022

* Boosted lead generation by 15% in the first two months. * Supported the designated business area and promoted digital best practices in alignment with the Core Digital Marketing Strategy. * Resolved all website issues, leading to an improvement in site health from 79 to 93. * Applied effective SEO methodologies, resulting in a 10% increase in visibility within the first two months. * Conducted a thorough paid media audit and established new campaigns for better results. *… Show more * Boosted lead generation by 15% in the first two months. * Supported the designated business area and promoted digital best practices in alignment with the Core Digital Marketing Strategy. * Resolved all website issues, leading to an improvement in site health from 79 to 93. * Applied effective SEO methodologies, resulting in a 10% increase in visibility within the first two months. * Conducted a thorough paid media audit and established new campaigns for better results. * Leveraged my commercial and digital experience to drive performance and meet targets. * Identified opportunities for business growth, optimization, and performance improvement using data-driven insights, and prioritized and evaluated the necessary actions. * Produced daily performance reports and weekly/monthly updates to ensure effective tracking and monitoring. * New campaign and landing pages tested. Show less * Boosted lead generation by 15% in the first two months. * Supported the designated business area and promoted digital best practices in alignment with the Core Digital Marketing Strategy. * Resolved all website issues, leading to an improvement in site health from 79 to 93. * Applied effective SEO methodologies, resulting in a 10% increase in visibility within the first two months. * Conducted a thorough paid media audit and established new campaigns for better results. *… Show more * Boosted lead generation by 15% in the first two months. * Supported the designated business area and promoted digital best practices in alignment with the Core Digital Marketing Strategy. * Resolved all website issues, leading to an improvement in site health from 79 to 93. * Applied effective SEO methodologies, resulting in a 10% increase in visibility within the first two months. * Conducted a thorough paid media audit and established new campaigns for better results. * Leveraged my commercial and digital experience to drive performance and meet targets. * Identified opportunities for business growth, optimization, and performance improvement using data-driven insights, and prioritized and evaluated the necessary actions. * Produced daily performance reports and weekly/monthly updates to ensure effective tracking and monitoring. * New campaign and landing pages tested. Show less

Marketing Manager

• Feb 2020 - Jan 2022

* Managed 6-figure marketing budget * Generated over 80% of total leads and 70% of total revenue through effective marketing strategies. * Built a highly skilled marketing team by reviewing and closely interviewing potential candidates. * Developed an annual marketing strategy based on competitor analysis and market research. * Collaborated closely with the company's founder to create business strategies, brand positioning, products, services, and marketing assets while enhancing… Show more * Managed 6-figure marketing budget * Generated over 80% of total leads and 70% of total revenue through effective marketing strategies. * Built a highly skilled marketing team by reviewing and closely interviewing potential candidates. * Developed an annual marketing strategy based on competitor analysis and market research. * Collaborated closely with the company's founder to create business strategies, brand positioning, products, services, and marketing assets while enhancing organizational capability. * Projected a new branding process and worked closely with the design team to ensure brand consistency across all marketing assets. * Interviewed third-party companies to develop an SEO-friendly, well-designed, automated, and manageable website that effectively explained products, features, and services with appropriate content. * Designed and executed successfully online and offline marketing campaigns for designated venues. * Managed on-page and off-page SEO, technical issues, and keyword applications for optimal website performance. * Created and managed Google search, display, and video ads, as well as social media ads on platforms like Facebook and LinkedIn. * Revitalized marketing strategies and communications for each product, creating an emotional dialogue that empowers patients to feel confident during their transformational journey. Show less * Managed 6-figure marketing budget * Generated over 80% of total leads and 70% of total revenue through effective marketing strategies. * Built a highly skilled marketing team by reviewing and closely interviewing potential candidates. * Developed an annual marketing strategy based on competitor analysis and market research. * Collaborated closely with the company's founder to create business strategies, brand positioning, products, services, and marketing assets while enhancing… Show more * Managed 6-figure marketing budget * Generated over 80% of total leads and 70% of total revenue through effective marketing strategies. * Built a highly skilled marketing team by reviewing and closely interviewing potential candidates. * Developed an annual marketing strategy based on competitor analysis and market research. * Collaborated closely with the company's founder to create business strategies, brand positioning, products, services, and marketing assets while enhancing organizational capability. * Projected a new branding process and worked closely with the design team to ensure brand consistency across all marketing assets. * Interviewed third-party companies to develop an SEO-friendly, well-designed, automated, and manageable website that effectively explained products, features, and services with appropriate content. * Designed and executed successfully online and offline marketing campaigns for designated venues. * Managed on-page and off-page SEO, technical issues, and keyword applications for optimal website performance. * Created and managed Google search, display, and video ads, as well as social media ads on platforms like Facebook and LinkedIn. * Revitalized marketing strategies and communications for each product, creating an emotional dialogue that empowers patients to feel confident during their transformational journey. Show less

Marketing and Brand Executive

• Aug 2019 - Feb 2020

* Planning and executing effective online and offline marketing plans for designated venues. * Liaising with venue managers to implement communication plans which includes identifying key target audiences, planning appropriate media for targeted campaigns/activities, brand awareness, lead generation. * Full campaign creation and management, ensuring that deadlines are met and that campaigns are positioned in relevant channels (print, online, offline, outdoor, e-mail etc.) * Consistent… Show more * Planning and executing effective online and offline marketing plans for designated venues. * Liaising with venue managers to implement communication plans which includes identifying key target audiences, planning appropriate media for targeted campaigns/activities, brand awareness, lead generation. * Full campaign creation and management, ensuring that deadlines are met and that campaigns are positioned in relevant channels (print, online, offline, outdoor, e-mail etc.) * Consistent content writing &optimization and assurance brand compliance for website, landing pages, portals, ads etc. * Working with designated agencies for the delivery of marketing collateral and advertising creatives for digital and print media. * Working on topics such as: Search Engine Optimization, Digital Platforms and Standards, Social Media, Google Analytics, GDN, SEM, Adwords, digital media planning and reporting. * Sustaining the business abreast of trends and positioned to take advantage of relevant new developments. * Developing and implementing effective lead generation campaigns to create a constant pipeline of prospects in different channels. * Working with digital agencies, creative agencies and other suppliers in order to successfully deliver the digital agenda to ensure that there is cohesive and integrated communication activities. Show less * Planning and executing effective online and offline marketing plans for designated venues. * Liaising with venue managers to implement communication plans which includes identifying key target audiences, planning appropriate media for targeted campaigns/activities, brand awareness, lead generation. * Full campaign creation and management, ensuring that deadlines are met and that campaigns are positioned in relevant channels (print, online, offline, outdoor, e-mail etc.) * Consistent… Show more * Planning and executing effective online and offline marketing plans for designated venues. * Liaising with venue managers to implement communication plans which includes identifying key target audiences, planning appropriate media for targeted campaigns/activities, brand awareness, lead generation. * Full campaign creation and management, ensuring that deadlines are met and that campaigns are positioned in relevant channels (print, online, offline, outdoor, e-mail etc.) * Consistent content writing &optimization and assurance brand compliance for website, landing pages, portals, ads etc. * Working with designated agencies for the delivery of marketing collateral and advertising creatives for digital and print media. * Working on topics such as: Search Engine Optimization, Digital Platforms and Standards, Social Media, Google Analytics, GDN, SEM, Adwords, digital media planning and reporting. * Sustaining the business abreast of trends and positioned to take advantage of relevant new developments. * Developing and implementing effective lead generation campaigns to create a constant pipeline of prospects in different channels. * Working with digital agencies, creative agencies and other suppliers in order to successfully deliver the digital agenda to ensure that there is cohesive and integrated communication activities. Show less

Marketing Campaign Management Specialist

• Sep 2017 - Aug 2019

* Conducted data mining on customer data to identify appropriate customer segments and targeted groups for effective churn management, client retention, up-sell/cross-sell activities, and customer communication. Produced monthly reports to scale campaign activities. * Managed a customer interaction strategy that ensured timely and contextually relevant communication across all channels in a consistent manner. * Led a project that increased the number of customers permitted to receive… Show more * Conducted data mining on customer data to identify appropriate customer segments and targeted groups for effective churn management, client retention, up-sell/cross-sell activities, and customer communication. Produced monthly reports to scale campaign activities. * Managed a customer interaction strategy that ensured timely and contextually relevant communication across all channels in a consistent manner. * Led a project that increased the number of customers permitted to receive campaign communications, resulting in a wider reach and increased engagement. * Optimized digital channels to ensure high usability and customer satisfaction, while meeting demand and performance targets. * Tracked daily upsell campaigns and took agile actions to achieve monthly targets, ensuring seamless operations in a fast-paced environment. Show less * Conducted data mining on customer data to identify appropriate customer segments and targeted groups for effective churn management, client retention, up-sell/cross-sell activities, and customer communication. Produced monthly reports to scale campaign activities. * Managed a customer interaction strategy that ensured timely and contextually relevant communication across all channels in a consistent manner. * Led a project that increased the number of customers permitted to receive… Show more * Conducted data mining on customer data to identify appropriate customer segments and targeted groups for effective churn management, client retention, up-sell/cross-sell activities, and customer communication. Produced monthly reports to scale campaign activities. * Managed a customer interaction strategy that ensured timely and contextually relevant communication across all channels in a consistent manner. * Led a project that increased the number of customers permitted to receive campaign communications, resulting in a wider reach and increased engagement. * Optimized digital channels to ensure high usability and customer satisfaction, while meeting demand and performance targets. * Tracked daily upsell campaigns and took agile actions to achieve monthly targets, ensuring seamless operations in a fast-paced environment. Show less

Founder

• Feb 2017 - Mar 2018

Strategy Development & Execution Specialist

• Nov 2016 - May 2017