Marketing, PR en communicatie

• Jan 2023 - Present

Digital Activation Executive Benelux

• May 2022 - Dec 2022

• Ownership of the events and activations calendar, identifying all key moments of relevant activity across the year from an EU point of view.• Delivering the JD activation strategy across all relevant platforms, working with internal and external partners and growing the Affiliate influencer network and talent roster across Europe.• Manage the Own-Brand and Third Party Brand budgets to deliver best-in-class activities in line with the market strategy and objectives.• Identifying key areas for growth within our marketing channels, ensuring that we are always leading within the sports fashion sector and establishing clear cut through with each campaign.• Collaborating with the wider team, including Social, CRM, Content and more on creating strategy to ensure growth and new opportunities are tested and activated.• Being the authority in activation innovation and development, considering opportunities with our wider supplier network to ensure JD are always at the forefront.• Establishing strong supplier relationships for branding, event builds etc, negotiating the most cost effective agreements for all JD owned activations.• Supporting with localizing Influencer and Social Strategy and activations within the market to ensure the consumer is engaged with the JD Brand across all campaigns, both JD and 3rd Party Brand.• Working with Offline Marketing on digital implementation and strategy to ensure all activity have a digital execution and maximized through digital amplification.• Leading on the delivery of concept decks with the wider marketing channels to ensure that all activations have clear KPIs, benefits and tie into our overall channel strategies• Attending JD events and being the lead on the ground to ensure events run smoothly and within JD guidelines.• Managing activation budgets alongside senior stakeholders, ensuring that KPIs are delivered on time and within budget. Forecasting budgets throughout the year Show less

Social Media Executive - Belgium

• Feb 2021 - May 2022

• Continuously build and improve the organic and paid social media channels ; ensure regular content is managed and pushed• Help formulate a strategic social media influencer strategy to increase brand awareness, social engagement, follower growth and website traffic.• Work with the Multi-Channel Manager, Social Manager, Multi-Channel Senior, Influencer Exec. and Marketing team on developing integrated strategies that ensure social is always in the focus• Work with the buying/merchandising team on ensuring all relevant products are being promoted and showcased in the best way possible• Work with brands and third parties on promoting campaigns & competitions, and report back on results to show the benefits and coverage obtained• Carry out extensive strategies and campaign ideas that will help improve follower numbers and interaction figures across all channels• Manage and develop the weekly social reporting pack to show week-on-week performance growth and trends over time to present to the Social Media Manager and Multi-Channel Manager• Continuously monitor advances in social media and technology and share any interesting findings and points of interest to the wider team, to ensure the social channels are always capitalizing and are at the forefront of new advances• Programs used in daily/weekly reporting or analysis: Google Analytics, Falcon, Curalate, BI Power, Oracle, Facebook Business Manager & Ad Center. Show less

Production, Editorial and Social Media Intern at MTV FIRST

• Jan 2020 - Jun 2020

Social Media Strategies and Digital Marketing

• Jan 2019 - Aug 2019

Accreditation Desk/ IFFR PRO Desk

• Jan 2019 - Feb 2019

Social Media Strategist

• Mar 2018 - Jul 2018

IBCoMpanion

• Jul 2017 - Jul 2018

Mentoring the International Exchange students and first year International Bachelor Communication and Media students Mentoring the International Exchange students and first year International Bachelor Communication and Media students

Accreditation Desk/ IFFR PRO Desk

• Jan 2018 - Feb 2018