Experience

A5 Hospitality

• Canada
• Hospitality
• 1 - 100 Employee

• Hospitality and Event Curator

  • Jan 2017 - Present

  - Identifies new partners & experience-based initiatives to drive revenue growth, repeat patronage, and operational excellence – account and project management for the entire sales cycle (from prospecting through to closing). - Drove 40+% of new customer acquisition by strategic marketing and generated 35% growth in year-over-year sales revenue by identifying enhancement opportunities within the customer journey. - Develops a tailored approach to foster long-lasting relationships with partners that re-enforces value exchange and promotes the co-creation of events and experiences that help maintain the hospitality group’s maintain competitive advantage. - Project lead on all transformative projects: one-of-a-kind events, technology change management, marketing campaigns, and partner activations. - Leverages insights derived from market and consumer research to identify and optimize sales and marketing initiatives, as well as develop a relevant and timeline content and event calendar. - Initiated a test-and-learn approach in identifying opportunities to enhance artist performances (e.g. structural changes, re-design of flow, dynamic technique blending various software systems and lighting systems). - Conducted event and campaign post-mortems to determine successes, effectiveness, and opportunities for improvement. - Partner roster: Moët & Chandon, Belvedere Vodka, Dom Pérignon, Moog Audio, Yves Saint Laurent - Event Activations: Enter the Anime, District, Formula 1 Grand Prix afterparty, Yves Saint Laurent, Cru love. Show less



Stillife

• United States
• 1 - 100 Employee

• Sales Manager and Brand Strategist

  • Jan 2019 - Sep 2021

  - Key contributor to the development and success of venue opening – brainstormed strategies to create a unique experience and activate brand partnerships. - Accountable for the annual sales strategy, budget and ROI calculation to ensure a consistent and uniform approach in quantifying and managing initiatives. - Prior to the launch and opening, successfully built a base of clientele through personal connections, word of mouth, and social media campaigns – and all with the absence of a marketing budget. - Proactively developed a new nightlife realm targeted towards a specific demographic (Affluent segment, aged 30+) - Aided in maintaining consistent high-profit margins at a very early stage of venue opening with creative sales tactics to draw consumers to the venue even during COVID-19 lockdown measures – virtually and via product sales (e.g. via @ home Food + Beverage concepts, virtual and in-person DJ sets curated for special nights of the year) - Event Activation: “Still of the Night” involved two of the most established DJs in the city, candlelight, and neutral clothing. Overall, the event delivered a 60% increase in sales and F&B revenue. The event also grew in popularity to become a predominant and defining feature of the Stillife experience. Show less