Brand Manager

• Feb 2023 - Present

Marketing Specialist

• Apr 2022 - Nov 2022

Israel Marketing Manager ● Conduct market research and analyze trends to identify new marketing opportunities. ● Analyze marketing data (campaign results, conversion rates, traffic, etc.) to shape future marketing strategies. ● Plan and execute a digital marketing strategy to reach the target audience through appropriate channels, aligned with company messaging and branding. ● Created a user-generated content (UGC) campaign - "freeze cancer not your life" (connects the technology of freezing cancerous tumors to the short recovery time, the distinct advantage of the treatment). ● Conduct outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.). ● Internal Marketing Messaging – employer branding, created onboarding process from scratch (kit and plan). ● Provide copywriting for online presence: magazines, Internet advertising, brochures, press releases, e-mail marketing, website and landing pages. Show less

Founder

• 2019 - Jun 2022

• Develop complete strategic business plan- from market landscape, local competition, to initial investments needs, ROI planning and full commercial strategy. • Design and execute Brand strategy: Discovery, Vision, product Positioning, visual brand language, packaging design and production. • Plan, manage and execute end-to-end buyer journeys, including ongoing digital marketing campaigns. • Collect, implement and maintain Voice of Customer (VOC) feedback to adapt development activities. • Developed key operational initiatives to drive and maintain substantial business growth. • Manage all operation aspects – sourcing and purchasing, inventory management, production, shipping, accounting. Show less

Global Sales and Marketing Manager

• Feb 2015 - Oct 2016

• Managed global distribution network conducting market analysis, driving marketing initiatives, managing customer inquiries, performing international distributor and customer site visits, and attending international shows and expos. • Develop and optimize distribution network with recommendation and action on how to strengthen/evolve to best meet growth objectives. • Researched and analyzed market opportunities to optimize marketing strategy. • Planed global events and handled logistics for trade shows and meetups. • Recruited and Managed Key Opinion Leaders and team members, globally. Show less

Key Account Manager

• 2012 - Sep 2014

• Responsibility for all sales and marketing activities in north of Israel. • Designed a yearly marketing activity plan for the accounts including implementation of media planning. • Drove production of marketing and promotional events from concept to execution. • Conducted professional seminars and conferences. • Hands-on training of new devices in J&J global training facilities and on-site. • Responsibility for all sales and marketing activities in north of Israel. • Designed a yearly marketing activity plan for the accounts including implementation of media planning. • Drove production of marketing and promotional events from concept to execution. • Conducted professional seminars and conferences. • Hands-on training of new devices in J&J global training facilities and on-site.

Product Manger

• 2010 - 2012

• Introduced the portfolio to the Israeli market and designed penetration strategy. • Used analytics and insights to develop the company Market Strategy that suits innovative product. • Gathered clinical data and converted it into marketing tools. • Participated in professional conferences abroad on behalf of Oridion. • Introduced the portfolio to the Israeli market and designed penetration strategy. • Used analytics and insights to develop the company Market Strategy that suits innovative product. • Gathered clinical data and converted it into marketing tools. • Participated in professional conferences abroad on behalf of Oridion.

Sales representative

• 2008 - 2010

• Trained and supported physicians in diabetes care. • Raised awareness in front of hospitals and private physicians. • Wrote instruction manuals, ads and organized conferences on diabetes. • Trained and supported physicians in diabetes care. • Raised awareness in front of hospitals and private physicians. • Wrote instruction manuals, ads and organized conferences on diabetes.