Experience

Spargle
• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee
• Marketing Lead

  • Dec 2022 - Present


Eliah Wesh

• Singer & Songwriter

  • Jan 2016 - Present

  As a singer/songwriter, I have devoted myself to the Eliah Wesh project since the age of 15. For this project I moved to London for one year. Had lots of auditions and learned I needed to develop. After a lengthy creative development process. I began releasing my music in 2022, confident that my skills had reached the necessary level of quality. My debut album is set to be released at the beginning of November 2023. Highlights of my work on this project include: – Developing self-discipline and exceptional project management skills to ensure that the project remains on track. (Which has failed over and over again..., that's why I developed) – Studying successful PR campaigns and viral strategies employed by other artists and their labels – Deepening my knowledge of branding theory, which I incorporated into my own branding strategy – Creating a comprehensive marketing and content strategy with the goal of building an initial fanbase – Writing over 200 demos with original lyrics set to the beats of various producers – Building an album and a storyline that fits my personality and therefore emphasises my brand – Conceptualizing and crafting the imagery for music videos and album/singles covers, with a keen eye for aesthetic detail. Show less



Local Heroes

• Growth Marketeer

  • Jul 2022 - Dec 2022

  After my successful graduation at this company, I joined the Local Heroes as a Growth Marketeer. Local Heroes is an app based e-commerce platform making it possible for consumers to easily shop online at local entrepreneurs: bakeries, butchers, and the greengrocer throughout Amsterdam. Regrettably, the Local Heroes initiative has been terminated due to an unsuccessful outcome in its latest financing round. My responsibilities included: – Collaborated with the development team to establish a highly functional CRM system (Leanplum) – Designed and executed targeted drip campaigns utilizing triggered messaging to optimize customer engagement – Orchestrated a comprehensive content planning strategy across all our social media channels – Partnered with the CCO to effectively convert data insights into a cohesive marketing strategy – Successfully enhanced brand recognition by leveraging and integrating our paid, owned, and earned media channels Show less



Hogeschool van Amsterdam

• Netherlands
• Think Tanks
• 1 - 100 Employee

• EduLab

  • Jun 2021 - Jul 2022

  Ongoing theme: developing within my music career (recording lots of demos, writing a lot of material, developing vocally) I needed a job to give me enough time to do this and also be financially independent. I started working as a student assistant at the Amsterdam University of Applied Sciences, where I supported the digital learning environment team by completing the following tasks: – From my experience at MediaMonks, I saw how poorly the infographics & presentations were designed for classes, so I took on the task to re-design these into more professional designs. – Provide trainings on all MS Office 365 related programs – Provide training on LMS like Brightspace – Monitoring mailbox on a daily basis Over the course of this year, I have developed a proficiency in identifying organizational opportunities and devising effective solutions to address them. Show less

• Intern Marketeer

  • Aug 2021 - Mar 2022

  Research question: What is the most commercially attractive target audience for Local Heroes and what are the desires and needs of this audience? Grade: 9.6 Drawing from a range of sources including in-depth interviews, scientific research, and primary data, a comprehensive qualitative and quantitative research study was conducted to investigate the desires and needs of Local Heroes' existing and prospective target audience. Research question: What is the most commercially attractive target audience for Local Heroes and what are the desires and needs of this audience? Grade: 9.6 Drawing from a range of sources including in-depth interviews, scientific research, and primary data, a comprehensive qualitative and quantitative research study was conducted to investigate the desires and needs of Local Heroes' existing and prospective target audience.



NEEW

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Intern Marketeer

  • Aug 2021 - Mar 2022

  NEEW (Creative Agency of Local Heroes) hired me for a marketing internship at Local Heroes. See 'Local Heroes' in my experience for further details on the internship. At NEEW I got to see how a Business Creative Agency takes on clients and works on briefings, pitches. The founders of NEEW created an environment of development, and opened up their broad network in order for me to find new opportunities within the marketing field. NEEW (Creative Agency of Local Heroes) hired me for a marketing internship at Local Heroes. See 'Local Heroes' in my experience for further details on the internship. At NEEW I got to see how a Business Creative Agency takes on clients and works on briefings, pitches. The founders of NEEW created an environment of development, and opened up their broad network in order for me to find new opportunities within the marketing field.



MediaMonks

• Intern Influencer Development

  • Aug 2020 - Feb 2021

  Research: What metrics come into play when determining whether a TikTok influencer will have high or low success rate within a campaign? Grade: 9.0 As Influencer Development Intern I worked on: – Searching for the perfect match between influencer and brand; – Creating lists and writing bio's for influencers in CreatorIQ; – Analyzing background information for Influencers; – Pitching Influencers to brands as HP, My research showed: – How pitching TikTok influencers is different than pitching Instagram influencers – How 'engagement rate' could not be seen as the only factor when selecting TikTok Influencers – Determining: 'virality rate' and 'likes per follower-ratio' showed better results in predicting success of a TikTok Influencer Campaign Show less



Compagne Webdesign

• Webdesigner & Content Creator

  • 2017 - 2020

  Back from London, but still very much dreaming of a career as songwriter/singer I took another leap of faith: start my own Webdesign Company "Compagne Webdesign". Main activities of this company were: – Content Creation & Social Media Management – Webdesign: Wordpress, Wix & HTML5 – Video Editing (Premiere Pro, Final Cut Pro) – Writing Scripts for Campaigns – Facebook (Meta) Advertising + Optimization – SEO, SEA – CRM and Mail Software Integration e.g. Hubspot, MailChimp Show less



Boundary London

• Entertainment Providers
• 1 - 100 Employee

• Waiter (Boundary Rooftop)

  • 2016 - 2017

  In 2016 I took a leap of faith when moving to London in order for me to pursue a career within the music industry as a songwriter/singer. Meanwhile I worked at The Boundary Rooftop as a waiter. I learned to deal with stressful situations, work in a team, communicating with people from different cultural backgrounds, have a strong work-ethic, and I gained tactics to put customers first: making sure their experience was at all times the best. In 2016 I took a leap of faith when moving to London in order for me to pursue a career within the music industry as a songwriter/singer. Meanwhile I worked at The Boundary Rooftop as a waiter. I learned to deal with stressful situations, work in a team, communicating with people from different cultural backgrounds, have a strong work-ethic, and I gained tactics to put customers first: making sure their experience was at all times the best.