Experience

Travco LLP

• United Kingdom

• Product Marketing Executive

  • Sep 2011 - Present

  Travco is a B2B global hotel wholesaler based in London with a worldwide presence in 9 countries. My responsibilities at Travco include revamping all marketing materials: multi-lingual brochures, promotional videos, website, and social media presence. Taking initiative, I have devised and implemented branding policies and guidelines across the company - standardising all marketing activities. I am responsible for complete execution of promotional HTML flyers (deals research, design, campaign set-up, post-send analysis) via an HTML based solution (SmartFocus). Taking advantage of my programming background I have developed new design templates in the software and also developed a comprehensive process for post-send analysis to keep client database up-to-dateOver the last 3 years I have planned, organised, and managed Travco’s promotional stand in various international travel exhibitions e.g. WTM London, FITUR Madrid, ITB Berlin, ATM Dubai, WTM Latin America, IPW USA, COTTM China. This involves dealing with external contractors, negotiating to get the best prices worldwide.



Lahore University of Management Sciences

• Pakistan
• Higher Education
• 700 & Above Employee

• Senior Marketing Officer

  • Sep 2008 - Mar 2011

  Responsible for the international and local marketing of MBA Program and overall brand imaging of the business school. Responsible for the international and local marketing of MBA Program and overall brand imaging of the business school.



InterEDwise

• India
• Education Administration Programs
• 1 - 100 Employee

• Relationship Manager/Counselor

  • May 2008 - Sep 2008

  Responsible for developing relationship with top universities in UK, USA and Australia with the prospect of engaging them as partner universities. Other responsibilities included counselling prospective students, content development of customised corporate trainings, brochures, print adverts. Responsible for developing relationship with top universities in UK, USA and Australia with the prospect of engaging them as partner universities. Other responsibilities included counselling prospective students, content development of customised corporate trainings, brochures, print adverts.



Innovation Alliance

• United States
• Think Tanks

• Research Associate

  • Jan 2007 - Apr 2008

  Methodical research in capacity building of industries, Supervision and management of different projects,Strategy formulation, Implementation/ Workplan plan development, Report writing, Secondary research, Analyzing and providing solutions in both theoretical and statistical forms Methodical research in capacity building of industries, Supervision and management of different projects,Strategy formulation, Implementation/ Workplan plan development, Report writing, Secondary research, Analyzing and providing solutions in both theoretical and statistical forms