Experience

Markematics (Pvt.) Ltd.

• Pakistan
• Market Research
• 1 - 100 Employee

• • Jan 2015 - Present

  • Leading an independent Business Unit of Consumer Insights with an average Revenue of PKR 70+ Million per year• Involved in all aspects of research, including partnering with key stakeholders to frame solutions, designing best-in-class research methodologies, implementing high-quality data collection, and analyzing results• Manage quantitative and qualitative research including segmentation, brand studies/trackers, ad advertise measurement, usage/attitude studies, focus groups, market mix modeling, interpreting category, and syndicated data, and competitive analysis• Develop and synthesize insights from existing and new research to help clients be informed about opportunities to improve the brand and product experience• Translate research findings into clear and actionable insights through smart story-telling and compelling presentations and deliver recommendations across to clients• Develop a regular Business Unit Performance Report and share results with the leadership• Build out a team of professional researchers for effective client servicingManaged Following Clients:• Procter and Gamble (P&G) Pakistan• Ontex Global Pakistan (Canbebe)• Colgate Palmolive (CP) Pakistan• Hilal Care Private Limited• Lotte Kolson Private Limited• English Biscuits Manufacturers (EBM) Pakistan• Friesland Campina (Formerly Engro Foods) Pakistan• Fauji Cement Company Limited Pakistan• General Tyre & Rubber Company of Pakistan Limited• VIVO Mobile Pakistan• Interwood Mobel Pakistan• Quick Food Industries (Pvt) Ltd – Mon Salwa• Pakistan Suzuki Show less

• • Dec 2013 - Jan 2015

  • Responsible for all aspects of research projects from defining the research objectives, establishing the recruiting plan, screening respondents, designing research questions for surveys, focus groups or IDIs, running research and finally communicating out results to the client• Design and run Below the Line (BTL) activity’s Return on Investment (ROI) studies • Creatively articulate the insights and stories behind the researches• Manage relationships with external and internal clients• Providing data-driven insights to team with a focus on optimizing revenue and increasing client retention Show less

• • Jan 2012 - Dec 2013

  • Devise and evaluate methods for collecting data• Present findings to leadership and clients through presentations to help them make better-informed decisions about product introductions, modifications, and marketing campaigns• Measure the effectiveness of marketing programs – Focusing on calculating Return on Investment (ROI) for Direct to Consumer (DTC) activities• Monitoring the progress of research projects • Negotiate contracts for research projects and managing budgets