Laura C.
Sr. Marketing Specialist at MAYO Human Capital- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
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German Limited working proficiency
Topline Score
Bio
Credentials
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Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of Sydney Business SchoolDec, 2020- Nov, 2024 -
International Marketing
CourseraJun, 2020- Nov, 2024 -
Brand Management: Aligning Business, Brand and Behaviour
英國倫敦大學May, 2020- Nov, 2024 -
Google Analytics
Google Digital Academy (Skillshop)Aug, 2020- Nov, 2024
Experience
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MAYO Human Capital
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Taiwan
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Human Resources Services
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1 - 100 Employee
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Sr. Marketing Specialist
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Aug 2018 - Present
Play role in integrated marketing strategy including planning and executing the 360° product promotion, delivering key outcomes, and constantly improve leads generation, from the limited budget promotion, online/offline events to design marketing materials for digital marketing and sales engagement. Day-to-Day Activities- · Contribute ideas for improving marketing standards and processes. · Maintain a bench of relative content to exposure on social media and website. · Analyze social content performance versus competitor performance and evolve the social strategy based on what works best. Digital Marketing- · Good understanding of digital operation to develop marketing programs for generating demands.(SEO/SMO/eDM) · Optimized SEO strategy and drive traffic to the official website: Enhance 25% Inbound leads generation annual growth rate. · Google Ads analysis, IG Ads analysis, and local insights provided. Branding Alignment- · Also play role in PR: 10+ Local market media press development and contribute ideas in article angle, top-trends. · Annual Event planning and executing without agency. · Co-ordinate all planning and marketing materials (incl. key vision, banners, booths, media press). · Optimized visualization, user experience, and content for the official website. · Refined the sales kit to fit the market. Marketing Materials – · Supports the development and production of marketing materials to sales team and cross-regional collaboration. (incl. printed materials, promotional items) . · Basic design and adaptation of materials as well as production. Show less
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GSTC Technology., Ltd
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Taichung City, Taiwan
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Brand Marketing
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Sep 2015 - Aug 2018
Specialties includes: Event organization - • 2-3 exhibitions per year organization • Cooperation with supplier for the showroom • Seminar of Product Training Marketing Materials — • Latest features of product line translation (EN-CH/DE-CH) • Contribute ideas for advertisement, social media, journal/flyer editor, giveaway including image design. • Graphic design (Photoshop、illustrator、Premiere) Project owner- • International Intern Project: Management Marketing General duties of Intern from Germany. • Dealer Meeting : participate annual dealer meeting in Switzerland and Germany. GSTC Technology Co., Ltd We import latest machining technology from Germany and Switzerland to increase Taiwan advantageous position in metal machining field. We offer you efficient and high quality tools.Not to mention that we have the rigid clamping system product in oder to solve your machining problems and optimize your manufacturing process. Through solutions proposed by our technical personnel and with high quality tools, chucks and knowledge from our international technical teams we support you in every way of process optimizing and automation. Modular chuck system and power tool holders help you achieve every mission clients commit. Show less
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Laura Ashley
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United Kingdom
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Retail
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500 - 600 Employee
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Management Associate
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Feb 2014 - Aug 2015
Played role in managing new counters, planning/executing product launch event and operation strategy including monthly report analysis assisted the headquarters to evaluate the status. Also was responsible for providing purchasing advice, product display strategy, and guideline. • As an assistant store manager in the main counter and concurrently managed the deputy counter within half a year. •The outstanding performance of the counters also won the award from the Asian and Pacific area President. Laura Ashley, one of the world's best-loved fashion and home furnishings companies come from humble beginnings. We are a quintessentially British lifestyle brand with over 60 years of design excellence. Show less
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Education
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2009 - 2013
National Kaohsiung First University of Science and Technology
Bachelor's degree, German Language and Literature
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