Experience

Validus Vietnam

• Vietnam
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2022 - Present

  - Develop annual Marketing plan in conjunction with Sales objectives, which details media direction to follow. - Implementing B2B Marketing programs including Branding, Social Media, Digital Marketing, PR, Events… - Develop product features, GTM strategies to ensure the brand awareness & customer acquisition - Research, identify and develop opportunities regarding partnerships activities to drive brand awareness and entrepreneur engagement. - Work closely with strategic partners to… Show more - Develop annual Marketing plan in conjunction with Sales objectives, which details media direction to follow. - Implementing B2B Marketing programs including Branding, Social Media, Digital Marketing, PR, Events… - Develop product features, GTM strategies to ensure the brand awareness & customer acquisition - Research, identify and develop opportunities regarding partnerships activities to drive brand awareness and entrepreneur engagement. - Work closely with strategic partners to optimize customer sources for the common objective of revenue increase. Show less - Develop annual Marketing plan in conjunction with Sales objectives, which details media direction to follow. - Implementing B2B Marketing programs including Branding, Social Media, Digital Marketing, PR, Events… - Develop product features, GTM strategies to ensure the brand awareness & customer acquisition - Research, identify and develop opportunities regarding partnerships activities to drive brand awareness and entrepreneur engagement. - Work closely with strategic partners to… Show more - Develop annual Marketing plan in conjunction with Sales objectives, which details media direction to follow. - Implementing B2B Marketing programs including Branding, Social Media, Digital Marketing, PR, Events… - Develop product features, GTM strategies to ensure the brand awareness & customer acquisition - Research, identify and develop opportunities regarding partnerships activities to drive brand awareness and entrepreneur engagement. - Work closely with strategic partners to optimize customer sources for the common objective of revenue increase. Show less



FE CREDIT

• Vietnam
• Financial Services
• 700 & Above Employee

• Unit Head of Brand Marketing & Communications

  • Nov 2020 - Oct 2022

  - Market and competitor research to identify brand position and customer portrait - Propose, manage and execute branding strategies in line with the business target. - Building style guides, brand guidelines, brand vision and value proposition for short as well as long term - Coordinate with Trade Marketing department to build and deploy Marketing and promotion activities (ATL/BTL) - Manage, develop and execute a rolling 12 month brand communications in line with core marketing and… Show more - Market and competitor research to identify brand position and customer portrait - Propose, manage and execute branding strategies in line with the business target. - Building style guides, brand guidelines, brand vision and value proposition for short as well as long term - Coordinate with Trade Marketing department to build and deploy Marketing and promotion activities (ATL/BTL) - Manage, develop and execute a rolling 12 month brand communications in line with core marketing and business plans to drive traffic, profitable sales, and engage the target customer with the brand. - Be responsible about internal communications content related to brand and business to all FEC's employees. Show less - Market and competitor research to identify brand position and customer portrait - Propose, manage and execute branding strategies in line with the business target. - Building style guides, brand guidelines, brand vision and value proposition for short as well as long term - Coordinate with Trade Marketing department to build and deploy Marketing and promotion activities (ATL/BTL) - Manage, develop and execute a rolling 12 month brand communications in line with core marketing and… Show more - Market and competitor research to identify brand position and customer portrait - Propose, manage and execute branding strategies in line with the business target. - Building style guides, brand guidelines, brand vision and value proposition for short as well as long term - Coordinate with Trade Marketing department to build and deploy Marketing and promotion activities (ATL/BTL) - Manage, develop and execute a rolling 12 month brand communications in line with core marketing and business plans to drive traffic, profitable sales, and engage the target customer with the brand. - Be responsible about internal communications content related to brand and business to all FEC's employees. Show less



Propzy

• Vietnam
• Real Estate
• 1 - 100 Employee

• Content Marketing Manager

  • Oct 2018 - Oct 2020

  - Working along side the Marketing department to create content strategy and translate them into actionable content projects. - Create orientation of content and new ideas for real estate brand including: articles, images, videos... - Aligning with different business units within the company to have a centralized vision & plan for the whole platform. - Build up MKT materials for sales activities: case studies/demos for sample projects and existing services; prepare bidding… Show more - Working along side the Marketing department to create content strategy and translate them into actionable content projects. - Create orientation of content and new ideas for real estate brand including: articles, images, videos... - Aligning with different business units within the company to have a centralized vision & plan for the whole platform. - Build up MKT materials for sales activities: case studies/demos for sample projects and existing services; prepare bidding documents - Manage & co-ordinate all tasks of Content team relating to branding and digital activities including: lead generation, SEO… Show less - Working along side the Marketing department to create content strategy and translate them into actionable content projects. - Create orientation of content and new ideas for real estate brand including: articles, images, videos... - Aligning with different business units within the company to have a centralized vision & plan for the whole platform. - Build up MKT materials for sales activities: case studies/demos for sample projects and existing services; prepare bidding… Show more - Working along side the Marketing department to create content strategy and translate them into actionable content projects. - Create orientation of content and new ideas for real estate brand including: articles, images, videos... - Aligning with different business units within the company to have a centralized vision & plan for the whole platform. - Build up MKT materials for sales activities: case studies/demos for sample projects and existing services; prepare bidding documents - Manage & co-ordinate all tasks of Content team relating to branding and digital activities including: lead generation, SEO… Show less



AAB Vietnam

• Vietnam

• Media Planning Leader

  • Mar 2012 - May 2018

  - Digital media strategy development, tactical planning, and execution of paid digital media plans; ensure delivery of successful campaign results by setting goals and KPIs appropriately. - Analyze campaign metrics, optimize performance reports, and provide recommendations. - Monitor market trends and identify new digital opportunities. - Collaborate with agency network (i.e. analytics, research, etc.) to ensure best in class strategic integration. - Work closely with Top premium… Show more - Digital media strategy development, tactical planning, and execution of paid digital media plans; ensure delivery of successful campaign results by setting goals and KPIs appropriately. - Analyze campaign metrics, optimize performance reports, and provide recommendations. - Monitor market trends and identify new digital opportunities. - Collaborate with agency network (i.e. analytics, research, etc.) to ensure best in class strategic integration. - Work closely with Top premium Publisher such as Tuoitre, Thanhnien, VNE, Admicro, Adtima… and Publisher to deploy PR campaigns - Manage media team to make sure all the jobs are well-done. Show less - Digital media strategy development, tactical planning, and execution of paid digital media plans; ensure delivery of successful campaign results by setting goals and KPIs appropriately. - Analyze campaign metrics, optimize performance reports, and provide recommendations. - Monitor market trends and identify new digital opportunities. - Collaborate with agency network (i.e. analytics, research, etc.) to ensure best in class strategic integration. - Work closely with Top premium… Show more - Digital media strategy development, tactical planning, and execution of paid digital media plans; ensure delivery of successful campaign results by setting goals and KPIs appropriately. - Analyze campaign metrics, optimize performance reports, and provide recommendations. - Monitor market trends and identify new digital opportunities. - Collaborate with agency network (i.e. analytics, research, etc.) to ensure best in class strategic integration. - Work closely with Top premium Publisher such as Tuoitre, Thanhnien, VNE, Admicro, Adtima… and Publisher to deploy PR campaigns - Manage media team to make sure all the jobs are well-done. Show less