Heather Harder
Vice President, Global Communications at SoftBank Group International- Claim this Profile
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Bio
Experience
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SoftBank Group International
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United States
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Investment Management
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1 - 100 Employee
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Vice President, Global Communications
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Apr 2021 - Aug 2023
New York City Metropolitan Area SoftBank is a global investment holding company that manages the largest tech VC in the world. As SoftBank’s head of Opportunity Fund communications, I shaped the fund’s narrative, led milestone press announcements and supported a portfolio of 75 diverse-led technology companies with their public relations. I secured ~100 media opportunities for the OF and SoftBank. I also managed multiple projects across the nearly $150 billion Vision Funds, including employee engagement content,… Show more SoftBank is a global investment holding company that manages the largest tech VC in the world. As SoftBank’s head of Opportunity Fund communications, I shaped the fund’s narrative, led milestone press announcements and supported a portfolio of 75 diverse-led technology companies with their public relations. I secured ~100 media opportunities for the OF and SoftBank. I also managed multiple projects across the nearly $150 billion Vision Funds, including employee engagement content, social media strategy and AI narrative. I ghost wrote C-suite content, including town hall scripts and social media posts, and oversaw multiple communications agencies. Previously, I led communications for SoftBank’s Miami Initiative and marketing for the SoftBank Operator School, which resulted in over 9,000 subscribers from 50 countries. I worked with a global team across APAC, LatAm, the US and EMEA. Show less
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RSE Ventures
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Director, Communications & Marketing
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Feb 2020 - Apr 2021
Greater New York City Area Ran communications for a private investment firm and its CEO, developing strategy and executing tactics, including: – Executive Communications: Ghost wrote, produced and edited content such as videos, graphics, bylines and speeches – Production: Produced a LinkedIn and YouTube Live show, The Manifestor Mindset – Content: Created video, graphic and written copy for newsletters, LinkedIn, Instagram and Twitter – Media Relations: Pitched and fielded stories surrounding RSE’s CEO… Show more Ran communications for a private investment firm and its CEO, developing strategy and executing tactics, including: – Executive Communications: Ghost wrote, produced and edited content such as videos, graphics, bylines and speeches – Production: Produced a LinkedIn and YouTube Live show, The Manifestor Mindset – Content: Created video, graphic and written copy for newsletters, LinkedIn, Instagram and Twitter – Media Relations: Pitched and fielded stories surrounding RSE’s CEO, Shark Tank, investment deals and investment portfolio successes – Project Management: Oversaw video, design and PR firms in producing content to advance RSE’s goals – Community Engagement: Oversaw RSE and CEO’s community engagement, including annual company-wide volunteer day, pro bono speaking engagements and the Autism Speaks Celebrity Chef Gala – Functioned as a mini PR firm, assisting investment portfolio with communications projects - Leadership: Managed two direct reports
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Communications Manager
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Feb 2018 - Feb 2020
Greater New York City Area
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Prosek Partners
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United States
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Public Relations and Communications Services
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300 - 400 Employee
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Senior Account Executive
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Jan 2017 - Feb 2018
Greater New York City Area Clients: EY Growth Markets, Voya Financial, Travelers, Brighthouse Financial, Edelman Financial Executive Communications and Ghostwriting - Drafted and placed executive bylines - Developed talking points and speeches - Prepared executives for media interviews Media relations - Developed and executed media relations strategies for report launches, events and ongoing reputation management - Regularly worked with reporters at outlets such as The Wall Street Journal… Show more Clients: EY Growth Markets, Voya Financial, Travelers, Brighthouse Financial, Edelman Financial Executive Communications and Ghostwriting - Drafted and placed executive bylines - Developed talking points and speeches - Prepared executives for media interviews Media relations - Developed and executed media relations strategies for report launches, events and ongoing reputation management - Regularly worked with reporters at outlets such as The Wall Street Journal, Inc., Business Insider and key trade outlets Management - Oversaw interns and assistant account executives by reviewing their work, providing constructive feedback and offering mentorship
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Account Executive
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Aug 2016 - Jan 2017
Greater New York City Area
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Capstrat
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jul 2015 - Jun 2016
Raleigh-Durham, North Carolina Area Clients: Northwest Energy Efficiency Alliance (NEEA), Duke Energy, Blue Cross Blue Shield Led Duke Energy Foundation communications that won a PR News Corporate Social Responsibility award.
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Account Coordinator
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Jan 2015 - Jul 2015
Raleigh-Durham, North Carolina Area
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Public Affairs Intern
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Sep 2014 - Dec 2014
Raleigh-Durham, North Carolina Area
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Public Relations Society of America (PRSA)
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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National President
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Jun 2014 - May 2015
The Public Relations Student Society of America (PRSSA) is a society of 11,570 members and 340+ Chapters. I was elected to serve as principal administrative officer of the PRSSA National Committee and liaison to the PRSSA advisers, PRSA vice president of education and PRSA board of directors. In addition, I organized agendas and programs for national events and meetings, spoke at events, and provided counsel to National Committee student leaders. My greatest achievement was… Show more The Public Relations Student Society of America (PRSSA) is a society of 11,570 members and 340+ Chapters. I was elected to serve as principal administrative officer of the PRSSA National Committee and liaison to the PRSSA advisers, PRSA vice president of education and PRSA board of directors. In addition, I organized agendas and programs for national events and meetings, spoke at events, and provided counsel to National Committee student leaders. My greatest achievement was implementing communications plans that increased attendance at national events and broke the attendance record at the PRSSA Leadership Rally.
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National Vice President, Member Services
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Jun 2013 - May 2014
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ExxonMobil
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Oil and Gas
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700 & Above Employee
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Public and Government Affairs Intern
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Jun 2014 - Aug 2014
Dallas/Fort Worth Area
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Education
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Elon University
Bachelor of Arts (B.A.), Strategic Communications