Experience

Transak

• United States
• Financial Services
• 1 - 100 Employee

• Head of Marketing & Investor Relations

  • Aug 2022 - Present

  Bengaluru, Karnataka, India

• Strategic Partnerships Marketing Specialist

  • Mar 2022 - Sep 2022

  Bengaluru, Karnataka, India Making web3 applications accessible



OG Advertising

• India
• Advertising Services
• 1 - 100 Employee

• Non Executive Director

  • Jan 2022 - Sep 2022

  Pune, Maharashtra, India

• Co-founder and CEO

  • Dec 2018 - Jan 2022

  Mumbai Area, India Responsible for expanding agency operations in new markets and managing cross-functional marketing teams to service SME/MSME clients in Mumbai & Pune • Strategized, developed and managed digital marketing across Adwords, Instagram and Facebook with clients in varied industries. • Created and conducted training programs for client's sales teams to optimize interaction with digital leads, improving the conversion by 50% • Established in-house expertise for developing marketing web… Show more Responsible for expanding agency operations in new markets and managing cross-functional marketing teams to service SME/MSME clients in Mumbai & Pune • Strategized, developed and managed digital marketing across Adwords, Instagram and Facebook with clients in varied industries. • Created and conducted training programs for client's sales teams to optimize interaction with digital leads, improving the conversion by 50% • Established in-house expertise for developing marketing web apps & lead management CRMs that resulted in gaining more control over ad campaigns and improved client LTV by 35% • Built out a culture of data-driven decision making throughout the agency and with our clients, substantially improving operations delivery. • Lead a team of ~35 marketing & web dev associates to collaborate with cross-functional teams and create, optimize, and report on web app, social media and performance marketing projects.



Tracery Media Lab

• India
• IT Services and IT Consulting

• Founder (Acqui-hired by Valens Advertising)

  • Jan 2018 - Nov 2018

  Mumbai Area, India Founded of a Digital Marketing Agency focusing on delivering Martech solutions • Bootstrapped the business from just an idea to becoming cashflow positive within the first 4 months • Established relationships with MSME and MNC clients and partner agencies to gain new business • Delivered over 80+ one time projects in content creation, emailer marketing, web apps and performance marketing • Successfully negotiated acquisition with OG Advertising (formerly, Valens Advertising… Show more Founded of a Digital Marketing Agency focusing on delivering Martech solutions • Bootstrapped the business from just an idea to becoming cashflow positive within the first 4 months • Established relationships with MSME and MNC clients and partner agencies to gain new business • Delivered over 80+ one time projects in content creation, emailer marketing, web apps and performance marketing • Successfully negotiated acquisition with OG Advertising (formerly, Valens Advertising Mumbai) in late 2018 Show less



ZS

• 1 - 100 Employee

• Associate

  • May 2016 - Jan 2018

  Pune Operations Associate performing analytics and operationalizing solutions around a variety of sales and marketing problems for pharmaceutical and medical products clients • Started my stint as a part of a two-member team for a Respiratory project which involved targeting for 4 mature brands covering $2bn of business under tight timelines of 5 weeks • Introduced design changes in client's salesforce reporting, which elevated user experience • Took the lead role in handling… Show more Operations Associate performing analytics and operationalizing solutions around a variety of sales and marketing problems for pharmaceutical and medical products clients • Started my stint as a part of a two-member team for a Respiratory project which involved targeting for 4 mature brands covering $2bn of business under tight timelines of 5 weeks • Introduced design changes in client's salesforce reporting, which elevated user experience • Took the lead role in handling deliverables of Incentive Compensation for a Fortune 50 pharmaceutical firm across the USA • Worked across 4 different teams of varying size, backgrounds and cultural diversity Show less