Experience

Blue Raven

• Australia
• Computer Games
• 1 - 100 Employee

• Head of Strategy & Digital

  • Apr 2020 - Present

  We believe that great advertising sparks a reaction. We seek to empower those reactions in the space between consumers and brands, positively altering both along the way. We offer our partners a range of services across strategic, creative, and go-to-market activities. We believe that great advertising sparks a reaction. We seek to empower those reactions in the space between consumers and brands, positively altering both along the way. We offer our partners a range of services across strategic, creative, and go-to-market activities.



1TwentyFour

• United States
• Marketing Services
• 1 - 100 Employee

• Executive Director, Strategy

  • Oct 2017 - Apr 2020

  Team lead, working directly with clients to establish best-in-class partnerships built on trust and a deep understanding of their business. • Strategic support for Netflix Brand Partnerships division, including brand research, developing pitch materials, and creative strategy • Working with Dell Small Business to develop a multi-year partnership with WeWork, including high-profile integrations across Dell and WeWork channels Team lead, working directly with clients to establish best-in-class partnerships built on trust and a deep understanding of their business. • Strategic support for Netflix Brand Partnerships division, including brand research, developing pitch materials, and creative strategy • Working with Dell Small Business to develop a multi-year partnership with WeWork, including high-profile integrations across Dell and WeWork channels



Thunder Child

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Strategy & Creative

  • Oct 2017 - Apr 2020

  Founding team member, developing capabilities across multiple disciplines including research, brand strategy & positioning, creative development, and execution. • Launched Alien: Descent, an innovative location-based VR experience, with FoxNext and Pure Imagination Studios • Creative & strategic support for Hello Future, an interactive STEM-based experience from LA Promise Fund focused on young women and minority students • Developed an innovative and amusing campaign around reality-star Todd Hoffman for Truly Social Games to celebrate a first in mobile gaming - the chance to win REAL gold Show less



PETROL Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Director Of Strategy & Writing

  • May 2016 - Sep 2017

  Strategy and writing team lead, working across brand development, copy & messaging, and go-to-market planning. Select clients include: Seagate, Sony Entertainment, Amazon, Com2Us, PDP, and Warner Bros.

• Creative Strategist / Copywriter

  • May 2014 - May 2016

  Developed creative strategy and messaging with digital, media, strategy, and creative teams. Select clients include: WD Western Digital, Turtle Beach, Bandai Namco Entertainment, and Zynga.



Fanology Social

• Team Lead

  • Dec 2013 - May 2014

  Created, produced and executed social strategy for Team Toyota. Created, produced and executed social strategy for Team Toyota.



Self-Employed

• Real Estate
• 1 - 100 Employee

• Freelance Consultant

  • Oct 2013 - Dec 2013

  Consulted and produced branding strategies and campaigns for select clients such as Maker Studios. Consulted and produced branding strategies and campaigns for select clients such as Maker Studios.



Disney ABC Television Group

• United States
• Telecommunications
• 1 - 100 Employee

• Producer, Digital Broadcast Communications and Production

  • Feb 2006 - Sep 2013

  Directed and executed digital communications strategy, including content strategy and messaging across multiple business units, including ABC Primetime & Daytime, Freeform (fka ABC Family), Disney Channel, Disney Junior, and Hyperion Publishing. Directed and executed digital communications strategy, including content strategy and messaging across multiple business units, including ABC Primetime & Daytime, Freeform (fka ABC Family), Disney Channel, Disney Junior, and Hyperion Publishing.