Heti Sutaria
Teaching Assistant at Northwestern University- Claim this Profile
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Bio
Steven Flores
I had the pleasure of working with Heti on a Burger King brand marketing plan targeting a specific diverse segment, and I highly recommend her for any marketing role. Heti's dedication and strategic thinking have greatly contributed to our brand strategy for multicultural marketing. Heti has a bright future ahead in brand management.
Pei H.
It was my pleasure to work with Heti at Burger King this past summer. She is an absolute pleasure to work with, always approachable and eager to contribute her insights and ideas. Heti's openness to feedback and her commitment to improving not only her own work but also that of the team make her an outstanding team member and collaborator. One of Heti's most remarkable attributes is her innovative thinking. She consistently brings fresh and imaginative ideas to the table, transforming the way we approach our projects. Her ability to envision creative solutions to complex challenges has been a driving force behind our team's success. She is also very passionate. Her enthusiasm for our projects is infectious, motivating everyone around her to strive for excellence. Heti's passion is not just a personal asset but also a driving force that elevates the entire team's morale and performance. I have no doubt that she will continue to excel in any endeavor she undertakes, leaving a lasting impression on both colleagues and audiences. I am confident that she will make significant contributions wherever her journey takes her.
Steven Flores
I had the pleasure of working with Heti on a Burger King brand marketing plan targeting a specific diverse segment, and I highly recommend her for any marketing role. Heti's dedication and strategic thinking have greatly contributed to our brand strategy for multicultural marketing. Heti has a bright future ahead in brand management.
Pei H.
It was my pleasure to work with Heti at Burger King this past summer. She is an absolute pleasure to work with, always approachable and eager to contribute her insights and ideas. Heti's openness to feedback and her commitment to improving not only her own work but also that of the team make her an outstanding team member and collaborator. One of Heti's most remarkable attributes is her innovative thinking. She consistently brings fresh and imaginative ideas to the table, transforming the way we approach our projects. Her ability to envision creative solutions to complex challenges has been a driving force behind our team's success. She is also very passionate. Her enthusiasm for our projects is infectious, motivating everyone around her to strive for excellence. Heti's passion is not just a personal asset but also a driving force that elevates the entire team's morale and performance. I have no doubt that she will continue to excel in any endeavor she undertakes, leaving a lasting impression on both colleagues and audiences. I am confident that she will make significant contributions wherever her journey takes her.
Steven Flores
I had the pleasure of working with Heti on a Burger King brand marketing plan targeting a specific diverse segment, and I highly recommend her for any marketing role. Heti's dedication and strategic thinking have greatly contributed to our brand strategy for multicultural marketing. Heti has a bright future ahead in brand management.
Pei H.
It was my pleasure to work with Heti at Burger King this past summer. She is an absolute pleasure to work with, always approachable and eager to contribute her insights and ideas. Heti's openness to feedback and her commitment to improving not only her own work but also that of the team make her an outstanding team member and collaborator. One of Heti's most remarkable attributes is her innovative thinking. She consistently brings fresh and imaginative ideas to the table, transforming the way we approach our projects. Her ability to envision creative solutions to complex challenges has been a driving force behind our team's success. She is also very passionate. Her enthusiasm for our projects is infectious, motivating everyone around her to strive for excellence. Heti's passion is not just a personal asset but also a driving force that elevates the entire team's morale and performance. I have no doubt that she will continue to excel in any endeavor she undertakes, leaving a lasting impression on both colleagues and audiences. I am confident that she will make significant contributions wherever her journey takes her.
Steven Flores
I had the pleasure of working with Heti on a Burger King brand marketing plan targeting a specific diverse segment, and I highly recommend her for any marketing role. Heti's dedication and strategic thinking have greatly contributed to our brand strategy for multicultural marketing. Heti has a bright future ahead in brand management.
Pei H.
It was my pleasure to work with Heti at Burger King this past summer. She is an absolute pleasure to work with, always approachable and eager to contribute her insights and ideas. Heti's openness to feedback and her commitment to improving not only her own work but also that of the team make her an outstanding team member and collaborator. One of Heti's most remarkable attributes is her innovative thinking. She consistently brings fresh and imaginative ideas to the table, transforming the way we approach our projects. Her ability to envision creative solutions to complex challenges has been a driving force behind our team's success. She is also very passionate. Her enthusiasm for our projects is infectious, motivating everyone around her to strive for excellence. Heti's passion is not just a personal asset but also a driving force that elevates the entire team's morale and performance. I have no doubt that she will continue to excel in any endeavor she undertakes, leaving a lasting impression on both colleagues and audiences. I am confident that she will make significant contributions wherever her journey takes her.
Credentials
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Google Digital Garage Certification
GoogleJul, 2022- Oct, 2024 -
Verified International Academic Qualifications
World Education ServicesMay, 2022- Oct, 2024
Experience
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Northwestern University
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United States
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Higher Education
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700 & Above Employee
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Teaching Assistant
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Aug 2023 - Present
Assisting Professor Michelle Weinberger in the Consumer Insights Course- Enhancing Course Materials through Editing- Delivering Constructive and Timely Assessment Feedback
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Events Director for Cause Marketing Initiative
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Jan 2023 - Present
The Medill Cause Marketing Initiative (CMI) is a student-run committee that provides pro-bono marketing services for non-profit organizations in the Chicago area. As the Events Director, my contribution includes:- Organizing and executing impactful events to enhance the visibility and mission of CMI.- Facilitating engaging activities that promote the organization's cause and generate awareness within the community.
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Graduate Assistant- Norris University Center Operations
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Feb 2023 - Jun 2023
Developed and implemented a comprehensive set of brand guidelines for student organizations at Northwestern University, ensuring consistent branding across all marketing materials.Streamlined operations for Norris University Center's food court, reducing wait times and increasing customer satisfaction scores.
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Burger King
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United States
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Restaurants
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700 & Above Employee
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Graduate Consultant
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Jun 2023 - Present
Utilized comprehensive Burger King research, syndicated studies, and agency discoveries to uncover practical insights regarding the preferences and behaviors of multicultural consumers. Evaluated Burger King's current approaches for targeting multicultural consumers to pinpoint areas of strength to harness and weaknesses to address for enhancement. Conducted in-depth competitor analysis of brands in the quick-service restaurant category, uncovering innovative marketing techniques. Developed a comprehensive market research plan to identify emerging trends and consumer preferences to increase visitation and relevancy among multicultural segments. Show less
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Monk Entertainment
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India
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Entertainment Providers
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1 - 100 Employee
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Project Manager
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Dec 2021 - Jun 2022
Led multiple teams to devise and execute strategic, high engagement social media campaigns for key accounts across beauty, e-commerce, and a celebrity podcast.
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Brand Strategist
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Apr 2021 - Jan 2022
Led a four-member team to create a record 20 reels in three days for two brands- Namyaa- women’s beauty and hygiene company and QRAA Men- a men’s grooming company; headed core functions – storyboarding, collaborating with camera crew, and managing end-to-end shoot execution. Collaborated with cross-functional teams to develop strategic, high-engagement social media campaigns for six key accounts across beauty, e-commerce retail, and health & wellness industries.
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Brand Strategist Intern
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Jan 2021 - Apr 2021
Created stories for social media accounts like WOW Skin Science Men and Fx Studio India that led to a 2x increase in account engagement.
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Mindler Immrse
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India
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Education Administration Programs
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1 - 100 Employee
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Intern
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May 2020 - Jun 2021
Assisted the Marketing Manager in formulating performance marketing strategies to enable brand awareness and adoption of services through lead-generation campaigns. Assisted the Marketing Manager in formulating performance marketing strategies to enable brand awareness and adoption of services through lead-generation campaigns.
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Bottomline Media Pvt Ltd
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India
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Entertainment Providers
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1 - 100 Employee
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Intern
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Jan 2020 - Jun 2020
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Education
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Northwestern University
Master of Science - MS, Integrated Marketing Communications -
2020 - 2021
IIDE - Indian Institute of Digital Education
Advanced Certification in Digital Marketing, Digital Marketing -
2018 - 2021
JAI HIND COLLEGE, MUMBAI
Bachelor's degree, Mass Communication/Media Studies -
2016 - 2018
St. Gregorios High School
ISC, Humanities/Humanistic Studies -
Northwestern University
Master of Science - MS, Integrated Marketing Communications
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