Digital Marketing Manager

• Jan 2015 - Present

• Leading & managing digital advertising campaigns across digital channels (paid media, email, web, social) & ad formats, SEO/SEM, video assets & website optimization that have increased demand & traffic by > 1,000% while reducing CPA by 40% Key Wins include: • Managed paid Social Media Campaigns for a dentist, from creating videos & graphics for Facebook, Instagram & Youtube, to writing ad copy, redesigning the website & optimizing assets for omnichannel, driving 5,000% ROI • Planned & executed high impact Google Ad campaigns & integrated marketing plans for clients, leading to >1,250% ROAS & 5X increase in revenues • Identified opportunities to build brand awareness for clients with no online presence, launching multi-channel marketing campaigns, A/B testing, SEO, copy, funnel optimizations & post-launch review, over exceeding performance targets by >500% & bringing in so much traffic that the ads had to be paused • Redesigned a fitness & wellness e-commerce site by incorporating new photos, optimizing product descriptions for SEO & updating their Youtube page, driving +100K visits to the site in < 1 year & increasing traffic by 120% • Produced +100 videos for a $15M toy company across their website & social channels, from planning, design & script to shooting, recording, graphics & voice over, driving 200% YoY growth & vastly improving quality of content Show less

Paid Media Manager

• Sep 2021 - May 2022

DIGITAL MARKETING MANAGER, PRODUCTION MANAGER

• Mar 2015 - Feb 2016

• Strategic advisor to +50 high profile enterprise & SMB clients producing digital & television advertising strategies, multi-channel marketing campaigns & +100 commercials that increased growth & website traffic by 300% YoY Key wins include: • Built +10K minutes of video assets (ads, commercials, Youtube, Instagram, Facebook, website) for TV stations, from pre-production planning & scriptwriting to production & post-production edits, incorporating SEO best practices & optimizing layouts for omnichannel campaigns, increased sales by 25% YoY & traffic by +300% • Lead campaign execution across channels for various clients including ad configuration, defining target segments, asset maintenance, creating tracking tags, A/B testing & creating landing pages, that increased customer acquisition & ROAS by 40% as well as landing #1 rankings in Google Search Show less

Videographer, Video Editor

• Sep 2013 - May 2014

Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production. Set up for shots according to production schedules, weather and lighting conditions, and available equipment. Set up technical details of thousands of shots, including lighting and sound. Maintained excellent attendance record, consistently arriving to work on time. Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects. Performed post-production work, including assembling raw material, editing sound, and sequences, and providing final product within time and budget constraints. Edited content in real-time at events to deliver high-quality media content within short timeframes. Played a key role in facilitating projects and contributing to every stage of film and video production. Demonstrated ability to understand the director's artistic vision and maintain alignment with vision throughout the editing process. Show less

DIGITAL MARKETING SPECIALIST, VIDEO PRODUCER

• Apr 2010 - Mar 2013

DEMAND GENERATION, VISION, PLACEMENT, PROJECT MANAGEMENT, BUSINESS DECISIONS Also worked for Negu Network & Saiaf Films: • Worked closely with international news channels to execute +30 advertising campaigns across 5 different channels (pre-production planning, storyboards, placements, budget, structure) that were shown to +70M viewers • Identified & onboarded +50 businesses to execute advertising campaigns (research, lead generation, producing creative content, planning, post production edits, TV placements), increasing revenues by 2,000% in <1 year Show less

Video Producer

• Jan 2007 - Apr 2010

Edited, filmed and produced over 100 videos across Iranian TV stations, broadcasted to +35M viewers. Edited, filmed and produced over 100 videos across Iranian TV stations, broadcasted to +35M viewers.

Computer Teacher | Microsoft Power Point Teacher

• Sep 2006 - May 2007

Reviewed curriculum and devised alternate approaches to presenting lessons to increase student understanding. Evaluated and revised lesson plans and course content to facilitate and moderate classroom discussions and student centered learning. Kept students on-task with proactive behavior modification and positive reinforcement strategies. Supported student teachers by mentoring on classroom management, lesson planning and activity organization. Met with administrators and department team members to work on curriculum planning and assessment methods. Implemented and encouraged debate-style classroom environment to increase student engagement and promote critical thinking. Encouraged creative thinking and motivated students by addressing individual strengths and weaknesses based on standardized testing results. Show less

Reporter and journalist

• Dec 2005 - May 2007

Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards. Pursued and developed stories independently and for assignment, covering range of topics. Performed research and checked all facts to maintain high standard of journalistic integrity. Followed through on beat sources, contacts and leads to gather information for stories. Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. Evaluated and followed up on news leads and news tips to develop story ideas. Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Conducted research, gathered information from multiple sources and presented results. Show less