Experience

Nawy

• Egypt
• Real Estate
• 300 - 400 Employee

• Digital Marketing Manager

  • Dec 2022 - Present

  ▪ Managed a team of 5 people to execute high performance campaigns on Facebook, Instagram, Google Ads, LinkedIn, Twitter and Reddit.▪ Define, track and report important social media KPIs▪ Manage and optimize campaigns to maximize ROI while maintaining a good LTC/CAC ratio.▪ Analyze & report a website's key performance metrics and competitive trending using Google Analytics.▪ Identify the target audience for a particular media campaign and decide how best to communicate to that audience. Show less

• Performance Marketing Team Leader

  • Sep 2021 - Present

  ▪ Managed a team of 5 people to execute high performance campaigns on Facebook, Instagram, Google Ads, LinkedIn, Twitter and Reddit.▪ Define, track and report important social media KPIs▪ Manage and optimize campaigns to maximize ROI while maintaining a good LTC/CAC ratio.▪ Analyze & report a website's key performance metrics and competitive trending using Google Analytics.▪ Identify the target audience for a particular media campaign and decide how best to communicate to that audience. Show less



Tribe X Digital

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Senior Team Leader Media Planner/Buyer

  • Jul 2020 - Sep 2021

  ▪ Manage and execute all high performance campaigns on Facebook, Instagram, Google Ads, LinkedIn, Twitter and Reddit. ▪ Define, track and report important social media KPIs ▪ Manage and optimize campaigns to maximize ROI while maintaining a good LTC/CAC ratio. ▪ Analyze & report a website's key performance metrics and competitive trending using Google Analytics. ▪ Worked with reputable clients including Aero(Luxury Private jets), Hilton, Hyatt, and the Four Seasons. ▪ Identify the target audience for a particular media campaign and decide how best to communicate to that audience. Show less



Joviality

• Egypt
• Manufacturing
• 1 - 100 Employee

• Senior E-Commerse Specialiast/ Senior Media Buying Specialist

  • Nov 2019 - Jul 2020

  ▪ Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend. ▪ Creating and managing campaign forecasting trends, budget planning, pacing and advanced optimization techniques. ▪ Implementing on-going A/B and user experience testing for ads, placements and landing pages. ▪ Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend. ▪ Creating and managing campaign forecasting trends, budget planning, pacing and advanced optimization techniques. ▪ Implementing on-going A/B and user experience testing for ads, placements and landing pages.



Media Republic

• Egypt
• Advertising Services
• 1 - 100 Employee

• Junior Media Buying Specialist

  • Aug 2018 - Nov 2019

  Managed and executed all paid promotions on Facebook, Instagram, Google Ads, and Snapchat ▪ Worked with many different clients including Veet, Vanish, Durex, Oilibya, Galleria40, University of Canada and many more ▪ Build websites using WordPress ▪ Design new features for existing websites ▪ Created PPC and Google AdWords campaigns to be integrated with new website builds ▪ Developed WordPress pages, menus, header, etc. from PSDs ▪ Handles SEO Optimization to ensure good search engine ranking for websites cairo360.com & cairogossip.com Show less



e-finance

• Egypt
• Financial Services
• 700 & Above Employee

• Unix and Storage Systems Intern

  • May 2016 - Aug 2016

  - Installed, configured, tuned and supported WebSphere Application Server. - Helped in setup of load balancing, clustering and Automation tools fro password management, Monitoring, Configuration and Deployment. - Installed, configured, tuned and supported WebSphere Application Server. - Helped in setup of load balancing, clustering and Automation tools fro password management, Monitoring, Configuration and Deployment.