Hesh F.

Head of Product at CXL
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • English Native or bilingual proficiency
  • Arabic Native or bilingual proficiency
  • Dutch Professional working proficiency

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Bio

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Credentials

  • Masters in Architecture
    BNA
    Dec, 2016
    - Oct, 2024
  • CMI Level 3 Management
    CMI
    Jun, 2007
    - Oct, 2024
  • Bachelors in Town & Country Planning
    RTPI

Experience

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Head of Product
      • Apr 2022 - Present

    • Playbooks (Adeft)
      • Dec 2020 - Apr 2022

      www.cxl.com/playbooks90% of the tasks in marketing are not unique. Someone out there has already figured out the optimal way to do it. We turned each task into a 10-step playbook. CXL Playbooks gives you access to thousands of playbooks for the most common tasks in conversion optimization, analytics, and digital marketing.As director of product development I am responsible for:-Continuous discovery and product experimentation.-Budget management, projections and administration.-Building and managing multi-disciplinary team for Playbooks. Content, Dev, UI/UX.-Working with Growth, CS and support to validate market fit, increase traction and revenue.-Prioritization, spec and sprint planning.-Dev team process optimization and planning.-Managing external contractors, agencies and partners.

    • Director of Product Development
      • Jul 2020 - Apr 2022

      Merging with CXL. Merging with CXL.

    • Singapore
    • Software Development
    • 1 - 100 Employee
    • Product Manager
      • Nov 2018 - Mar 2020

      Led UI/UX Design.Product Management.Set up Customer Success and Led Customer Support channel.Contributed directly to receiving "Most Promising Startup" @ GEOBIM Awards 2019 and invited as a speaker and panelist.Leading product Advocacy, Conference Speaking and representative for Airsquire. Invited to talk at Digital Construction week and Digital Construction Brussels in 2019.Implementing Agile & Scrum methodology Led UI/UX Design.Product Management.Set up Customer Success and Led Customer Support channel.Contributed directly to receiving "Most Promising Startup" @ GEOBIM Awards 2019 and invited as a speaker and panelist.Leading product Advocacy, Conference Speaking and representative for Airsquire. Invited to talk at Digital Construction week and Digital Construction Brussels in 2019.Implementing Agile & Scrum methodology

    • Netherlands
    • Design
    • Self employed Architect
      • Jan 2012 - Dec 2019

      P1 Design.Several Award winning projects including leading the design of the BNA Building of the year 2018 - Musis Sacrum theatre.Freelance Designer, Consultant and Manager- Freelance Design and Digital Project Manager- Workflow management and Digital Design tool Specialist- 3D visualiser and coordinator- Graphics and CGI project director and provider- Strategic adviser tech companies- Software implementation consultant P1 Design.Several Award winning projects including leading the design of the BNA Building of the year 2018 - Musis Sacrum theatre.Freelance Designer, Consultant and Manager- Freelance Design and Digital Project Manager- Workflow management and Digital Design tool Specialist- 3D visualiser and coordinator- Graphics and CGI project director and provider- Strategic adviser tech companies- Software implementation consultant

    • Netherlands
    • Events Services
    • Technology and Design Lead
      • Jul 2017 - Jul 2019

      Philab is a futuristic events venue that aims to integrate some of the most innovative technologies such as 3D Sound, Augmented and Virtual Reality and Physiological receptors to create a complete immersive experience. Design/Creative DirectorStrategyCommunication & Marketing Philab is a futuristic events venue that aims to integrate some of the most innovative technologies such as 3D Sound, Augmented and Virtual Reality and Physiological receptors to create a complete immersive experience. Design/Creative DirectorStrategyCommunication & Marketing

    • Netherlands
    • Architecture and Planning
    • 1 - 100 Employee
    • Freelance Architect
      • Jul 2015 - Oct 2018

      Design LeadDigital Tool implementationCGIFeasibility studiesSketch to definitive design phasesVisualisation process and contract SoP. Design LeadDigital Tool implementationCGIFeasibility studiesSketch to definitive design phasesVisualisation process and contract SoP.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Consultant - Digital Design Platform
      • Apr 2018 - Apr 2018

    • Singapore
    • Software Development
    • 1 - 100 Employee
    • Industry Mentor
      • Dec 2017 - Feb 2018

    • Freelance Architect
      • Jun 2012 - Jul 2015

      Design Lead: Musis Sacrum Theatre hallDesign Lead: Poppodium GrenswerkCompetition winner: VariousAssisted in opening the office of VDKDesigner and assistant: Various other Projects (Spinoza Hotel, Den Helder, Speelhuis, Wilhelmanapier Towers, Housing and public projects) Design Lead: Musis Sacrum Theatre hallDesign Lead: Poppodium GrenswerkCompetition winner: VariousAssisted in opening the office of VDKDesigner and assistant: Various other Projects (Spinoza Hotel, Den Helder, Speelhuis, Wilhelmanapier Towers, Housing and public projects)

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Guest Lecturer
      • Feb 2014 - Sep 2014

      Guest Lecture: Arch. Visualisation WorkflowsA breakdown of the Architectural Visualisation Industry and its current trends. Contextualizing technical skills in day-to-day practice and some insight into Client management.Workshops:-An introduction to 3D visualisation using Rhino (3D Modelling) and VRay (Rendering).-An introduction to post-production in Photoshop Guest Lecture: Arch. Visualisation WorkflowsA breakdown of the Architectural Visualisation Industry and its current trends. Contextualizing technical skills in day-to-day practice and some insight into Client management.Workshops:-An introduction to 3D visualisation using Rhino (3D Modelling) and VRay (Rendering).-An introduction to post-production in Photoshop

    • Netherlands
    • Architecture and Planning
    • 1 - 100 Employee
    • Architectural Intern
      • Oct 2011 - Jun 2012

      Architectural InternsipWas part of a 3 man core team (Including Raul Forsoni, Jason Li/Patrick Koschuch) responsible for:- Winning entry for Vlashikha Masterplan Competition in Moscow (J.li) - (1 million square metres of Housing and associated infrastructure and amenities) - Project is now in Outline Design Stage (Lead Architect: Pero Puliz)- Winning entry for Venlo Poppodium Competition in the Netherlands- Project now in Execution Phase (Lead Architects: Patrick Koschuch & Frits van Dongen)- Winning entry Den Helder Theatre Competition in the Netherlands - Project now in Definitive Design Phase (Lead Architects: Patrick Koschuch & Frits van Dongen)

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Architectural Intern
      • Jun 2011 - Oct 2011

      -Part of the team developing the Definitive Design of the St Mattias Hospital Renovation in Deventer. -Part of the team developing the Definitive Design of the St Mattias Hospital Renovation in Deventer.

    • Planning and Architecture Placement
      • May 2011 - Jun 2011

      Involved in Preliminary design development and produced two Design & Access Statements for a Housing Project in North Bristol and New Club Scout Clubhouse. Developed a report contrasting both applications and their implementation through Planning Policy.- Awarded with the RTPI Contribution to Planning Award for the report. Involved in Preliminary design development and produced two Design & Access Statements for a Housing Project in North Bristol and New Club Scout Clubhouse. Developed a report contrasting both applications and their implementation through Planning Policy.- Awarded with the RTPI Contribution to Planning Award for the report.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • AutoCAD Technician
      • Jul 2006 - Jul 2007

      - 1 Years employement previous to University Education- Drawing Details for Civil Engineering Projects for Clients such as: RNLI, Southwest Waters & Wessex Waters- Produced multiple Groundwater Site Reports- Site Visits - 1 Years employement previous to University Education- Drawing Details for Civil Engineering Projects for Clients such as: RNLI, Southwest Waters & Wessex Waters- Produced multiple Groundwater Site Reports- Site Visits

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