Experience

Bot MD

• Singapore
• Hospitals and Health Care
• 1 - 100 Employee

• Indonesia Country Head (Director of PT Five Health Indonesia)

  • Mar 2021 - Present

  Set up and develop a Singapore based health technology startup in Indonesia market, by bringing A.I Bot capabilities to assist and automate health services workflow. Set up and develop a Singapore based health technology startup in Indonesia market, by bringing A.I Bot capabilities to assist and automate health services workflow.



SOHO Global Health

• Indonesia
• Pharmaceutical Manufacturing
• 500 - 600 Employee

• Head of Sales and Marketing

  • Aug 2019 - Mar 2021

  Lead Sales and Marketing of Pharmaceuticals and Medical Devices Distribution Department to serve accross 45+ local and multinationals' Principal businesses Lead Sales and Marketing of Pharmaceuticals and Medical Devices Distribution Department to serve accross 45+ local and multinationals' Principal businesses



Baxter International Inc.

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Commercial Manager

  • Nov 2018 - Aug 2019

  Responsible for Renal Care & Acute Therapy Business Unit

• Marketing Manager

  • Sep 2013 - Oct 2018

  MARKETING MANAGER, RENAL CAREBaxter Healthcare (Asia), Pte Ltd., Indonesia Representative Office. Sep 2013 – PresentPeritoneal Dialysis (PD) product line Sep 2013 to presentTo drive PD therapy adoption as alternative of HD to treat End Stage Renal Disease patient. PD is different with HD, in term of utilization basis of the therapy at home. The products is distributed in Indonesia through partnership with PT. Kalbe Farma, as product license holder.Additional product line: Hemodialysis (HD) since Oct 2014 to presentRelaunched HD business in Indonesia to strengthen Baxter competitive advantages as the only company that provide complete range of dialysis modalities in Indonesia. Two significant moves was by changing distributor and launched new products.Additional product line: Acute Renal since July 2015 to presentTo manage Acute Renal business (targetting Nephrology & Intensive Care specialty segment).KPIs:▪ Managing Renal franchise▪ Drive multiple distributors to execute commercial goals.▪ Planning & execution of country business plan.▪ Implement therapy awareness & healthcare professional educations.▪ Establish and maintain contact with key opinion leaders, country nephrology and intensivist association, to establish therapy adoption.▪ Conduct market research to understand market demand and competitive dynamics.Achievements:- Revamped new business model of Peritoneal Dialysis BU in 2017.- Successful transformation of Hemodialysis BU in 2017, with new business model, new distributor partner & new product flagship of AK98 HD monitor.- Acknowledgement as Top 30 talents of Baxter APAC, accordingly joined Baxter GROW program in 2017 (May to Oct) to upgrade business leadership.Awards:- Regional Marketing Champion of Emerging Asia, 2017.- Collaboration to Win Award for AK98 (HD) product launching project, 2017.



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Senior Product Manager

  • Feb 2006 - Aug 2013

  Responsible for both product planning and product marketing of Accu-Chek. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering (Global Research & Development Department), to deliver winning products that match with market demand. It also includes working with sales, CRM and support department to ensure revenue and customer satisfaction goals are met. Accu-Chek is an umbrella brand of Roche’s blood glucose monitoring device for diabetes patient, consist of several platform brands: Active, Performa & Performa Nano. Accu-Chek is marketed to both retail-consumer and healthcare-professional segment • Define the product strategy and roadmap. • Planning & managing marketing budget to achieve sales objective. • Planning & managing cost-efficient distribution system. • Develop the core positioning and messaging for the products. • Set product's pricing to meet revenue and profitability goals. • Develop sales & marketing campaign, tools and collateralls. • Develop product training to the sales forces. • Working with advertising and public relation agency to deliver brand messages. • Develop networking with diabetes society and key opinion leaders within industry.



The Medicine Shoppe Pharmacy

• Jakarta

• Marketing & Promotion Manager

  • Apr 2003 - Feb 2006

  The Medicine Shoppe is an international brand of modern pharmacy chain based in USA, and has more than 1300 stores worldwide. In Indonesia, The Medicine Shoppe brand had been franchised to PT.Anugrah Pharmindo Lestari for about 8 years, and had ever operated more than 30 stores nationwide in franchise business based. • Facilitate in leveraging sales growth of the stores throughout Indonesia. • Develop brand building of The Medicine Shoppe. • Develop yearly business plan for Master Franchise and local marketing plan for each franchisee’s store. • Develop innovative marketing & promotion activities. • Provide overall pharmacy business consultation and provide high level overview of the business improvement strategies for the franchisees.



Guardian Pharmacy (PT Hero Supermarket, Tbk)

• Jakarta

• Pharmacy Practice Assistant Manager

  • Sep 2000 - Mar 2003

  Guardian Pharmacy currently has more than 200 stores all around Indonesia. Guardian Pharmacy is a prominent modern pharmacy, also exists in Singapore, Malaysia, Thailand, and Hongkong. • Making concept of actionable Pharmacy Practice aspects in every outlets. • Responsible for national sales of ethical (prescribing) products throughout Indonesia. • Managing stock inventory of ethical products for all stores. • Conduct regular training for all pharmacy staff to maintain their professional & medical knowledge.



PT Pharos Indonesia

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Specialist

  • Aug 1999 - Aug 2000

  Managing the marketing plan implementations in some appointed territories. • Responsible for analgesic and digestive product category in West Java territory. • Executing the marketing plan directed by the Product Manager to achieve business target and maintain relationship with Key Opinion Leader doctors. • Providing sales force with proper product knowledge with conducting regular training. Managing the marketing plan implementations in some appointed territories. • Responsible for analgesic and digestive product category in West Java territory. • Executing the marketing plan directed by the Product Manager to achieve business target and maintain relationship with Key Opinion Leader doctors. • Providing sales force with proper product knowledge with conducting regular training.