Senior Director of Marketing

• Apr 2023 - Present

Group Product Manager | CFS Brands representing Dinex, Carlisle FSP and San Jamar brands - USA

• Mar 2019 - Present

• Offers exceptional leadership, marketing direction, and financial management, promoting continuous improvement and incorporating data-driven market insights of a $250M product category. • Incorporates new standard operating procedures for trade focus analysis, competitive benchmarking, ideation, VOC validation, and more, increasing organizational coordination amongst a diverse team. • Spearheads cross-functional projects as the principal stakeholder liaison, launching new products and boosting sales with quick return on investment (ROI). • Gains expertise with M&A functions in the management of Piper Products company integration within CFS Brands, coordinating with senior executives for synergy identification, product category manufacturing transition, and more. Show less

Group Product Manager - Healthcare (Dinex brand)

• Feb 2015 - Feb 2019

• Orchestrated strategic direction of Dinex healthcare marketing and brand, implementing unique approaches that were later adopted and scaled out company wide. • Organized $100M product portfolio, facilitating the development of cost effective, impactful strategic communications under strict deadlines and heavy workload. • Instituted and revitalized new meal delivery solutions through full innovation process for acute care hospitals in the U.S. resulting in 25% new product vitality sales and $7M in incremental sales in year 1, outpacing objectives and earning multiple commendations. • Published a patent for TQ Supreme meal delivery cart in 2017 and overperformed market growth for Dinex division with a double digit annual sales growth (against a 3% industry average). Show less

Product Marketing Manager

• Sep 2012 - Mar 2015

• Governed management and promotion of the Dinex Equipment line, utilizing modern analytics and other product marketing methodologies to optimize multi-channel go-to-market strategy. • Enhanced methods for supporting the Sales team in the promotion of the product line, addressing chronic performance issues through ingenuity and dedication. • Ensured product line profitability and provided internal consulting to other managers. • Governed management and promotion of the Dinex Equipment line, utilizing modern analytics and other product marketing methodologies to optimize multi-channel go-to-market strategy. • Enhanced methods for supporting the Sales team in the promotion of the product line, addressing chronic performance issues through ingenuity and dedication. • Ensured product line profitability and provided internal consulting to other managers.

Product & Marketing Manager

• Sep 2009 - Oct 2012

• Launched 5 new product lines onto the European market with incremental sales of $2M starting year 2, all while uncovering further opportunities for sales increases.• Branding and repositioning of the brand as the meal delivery specialist for meal delivery under control. Developed communication campaigns through multiple channels for branding awareness and adoption. • Developed and executed worldwide distributor training campaign for global sales acceleration. • Guided full-scale creation of a modern, tailored website (www.socamel.com), increasing brand visibility and establishing new avenues for additional business growth. • Received the Innovation Award for the Compactserv 2 during the final SIRHA exhibition, January 2011, out of a competitive pool of employees, gaining a reputation as a thought leader. Show less

Product Manager

• Sep 2005 - Dec 2009

From 2005 to 2009, I worked as a Product Manager at Socamel Technologies delivering top-notch marketing tools, sales training and product development planning that yielded high returns for the organization. I actively worked in the field to understand market opportunities and customers' pain points. I also optimized product development processes while managing tasks required to successfully launch multiple new products on the market.Key responsibilities:❖ voice of customers and voice of sales❖ segmentation and targeting documenting and communicating high level business requirements❖ value proposition❖ portfolio roadmap❖ GTM strategy❖ sales enablements through through marketing toolbox❖ project management working with marketing, sales, r&d, supply-chain, sourcing and manufacturing. Show less