Hervé Mazza
EVENT PROMOTION MANAGER at DISCOVERY SPORT EVENTS- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Native or bilingual proficiency
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Espagnol Full professional proficiency
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Italien Professional working proficiency
Topline Score
Bio
Experience
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DISCOVERY SPORTS EVENTS
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United Kingdom
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Events Services
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1 - 100 Employee
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EVENT PROMOTION MANAGER
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Jan 2017 - Present
In charge of the promotion of: PURE ETCR (World’s first all-electric multi-brand touring car championship)FIA WTCR / OSCARO (World Touring Car Cup presented by Oscaro)FIA ERC (European Rally Championship)FIM EWC (Endurance World Championship)In details :- Promotional strategy definition and implementation - Work with social network TV production team, community manager and press officer to create and generate the best promotion for the championship. - Plan advertising and promotional campaigns with Eurosport, local broadcasters and local promoters- Work with design agencies and photographers to come up with promo tools (Official posters / banners / social network posts / official program / Official pictures / etc….)- Lead promotional activities for the event (Autograph sessions / pit walk / grid animations / promo videos / local promotion / TV interviews / etc….- Main contact for Teams & Drivers for any promo related actions- Event manager for the championship’s Official presentations / Media Launch / prize giving ceremonies- In charge of the Podium protocol (FIA WTCR)
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Renault
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Motor Vehicle Manufacturing
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700 & Above Employee
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HEAD OF EVENTS - CUSTOMER RACING & ROAD SERIES CARS
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Feb 2014 - Dec 2016
• Team management: responsible for up to 6 persons• Strategy definition and implementation of:o World Series by Renault Championshipso Renault Sport Series Championshipso CRM Program “Journée Passion”o Press Event (for both Motorsport and road series cars)• Operational contact for our championships and events partners’• Coordination with Renault subsidiaries and European circuits• Direct management of a budget worth 8 million euros
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EVENT MANAGER - DEALER NETWORK & EXTERNAL INCENTIVES/EVENTS
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Jan 2011 - Jan 2014
• Team management - responsible for up to 3 persons• Strategy definition and implementation of our “Partner Circuit Program”• Organisation and Management of :o Internal communication events such as Rally Incentives / Dealer Network Challenges International Conventiono External communication events such as Rock en Seine music Festival / Test drive centers
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EVENT PROJECT MANAGER - CUSTOMER RACING
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Jan 2007 - Dec 2010
• Definition and implementation of the WSR event strategy• Coordination and personalisation of events according to each subsidiary commercial strategy• Coordination of several agencies• Direct management of a budget worth 3 million euros
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Renault Group
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France
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Motor Vehicle Manufacturing
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700 & Above Employee
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BRAND IDENTITY & MOTORSHOWS COORDINATOR
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Jan 2005 - Dec 2006
• Project manager “Motor Shows” • In charge of the visual identity • Conception , realisation and follow up of commercial brochures • Project manager “Motor Shows” • In charge of the visual identity • Conception , realisation and follow up of commercial brochures
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JLR
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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PRESS & PR ASSISTANT
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Jan 2003 - Jul 2003
• PR assistant - Press Launch of the Jaguar XJ et X-TYPE D• Selection of PR and product placement projects • Press fleet management • PR assistant - Press Launch of the Jaguar XJ et X-TYPE D• Selection of PR and product placement projects • Press fleet management
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Education
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ESSCA (Business School)
Master’s Degree, Marketing / Customer Relationship Management -
Macau University - CHINA
International Exchange Program, Communication