Herve Collignon
Founder and Managing Director - HOOKS Strategy & Innovation - Design Thinking for leaders at HOOKS Strategy & Innovation- Claim this Profile
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Bio
Emmanuel Caillaud
I had the chance to meet Hervé some years ago while he was based in the Geneva region, but it is only 3 years ago that i had the opportunity to work with him on a design thinking project. This has been a very fruitful relationship both in terms of outputs for our project at Edwards Lifesciences and in terms of learnings for the team engaged into that project and workshop with Hervé. I particularly appreciated Hervé's ability to balance the rigor and required seriousness of the methodology - if you wish to obtain a result - with a dose of humor making the overall exercise enjoyable for the participants. All in all that session with Herve Collignon was for me and others engaged into that project, a fabulous opportunity to understand the richness of "Design thinking" methodology. I would enjoy to do it again with him
Nathan Homer
Herve was a true expert in his field, but what set him apart from all of the other great designers I was lucky to work with was his passion to challenge the rest of the team to always think and stretch as far as we could possibly go. He has a rare ability to show even the most senior management what could be possible and to get them to consider what would usually have been unthinkable. He did this by creating true immersion days, and creating stories around our brands that changed the way everyone else thought. A huge pleasure to work with and be inspired by Herve, he left me with some memories and learnings I genuinely will take through all my life
Ivan Zarovsky
When working in business side of things, it's often not easy to evaluate how much dollar value a Design will add. However, one cannot deny the test of time: having worked with Herve on global new brand development, he enabled great results through his expert guidance and leadership from packaging design to brand assets - which are still successfully executed in market several years later....Vibovit has already become the #1 Kids Vitamins brand in the EU !
Emmanuel Caillaud
I had the chance to meet Hervé some years ago while he was based in the Geneva region, but it is only 3 years ago that i had the opportunity to work with him on a design thinking project. This has been a very fruitful relationship both in terms of outputs for our project at Edwards Lifesciences and in terms of learnings for the team engaged into that project and workshop with Hervé. I particularly appreciated Hervé's ability to balance the rigor and required seriousness of the methodology - if you wish to obtain a result - with a dose of humor making the overall exercise enjoyable for the participants. All in all that session with Herve Collignon was for me and others engaged into that project, a fabulous opportunity to understand the richness of "Design thinking" methodology. I would enjoy to do it again with him
Nathan Homer
Herve was a true expert in his field, but what set him apart from all of the other great designers I was lucky to work with was his passion to challenge the rest of the team to always think and stretch as far as we could possibly go. He has a rare ability to show even the most senior management what could be possible and to get them to consider what would usually have been unthinkable. He did this by creating true immersion days, and creating stories around our brands that changed the way everyone else thought. A huge pleasure to work with and be inspired by Herve, he left me with some memories and learnings I genuinely will take through all my life
Ivan Zarovsky
When working in business side of things, it's often not easy to evaluate how much dollar value a Design will add. However, one cannot deny the test of time: having worked with Herve on global new brand development, he enabled great results through his expert guidance and leadership from packaging design to brand assets - which are still successfully executed in market several years later....Vibovit has already become the #1 Kids Vitamins brand in the EU !
Emmanuel Caillaud
I had the chance to meet Hervé some years ago while he was based in the Geneva region, but it is only 3 years ago that i had the opportunity to work with him on a design thinking project. This has been a very fruitful relationship both in terms of outputs for our project at Edwards Lifesciences and in terms of learnings for the team engaged into that project and workshop with Hervé. I particularly appreciated Hervé's ability to balance the rigor and required seriousness of the methodology - if you wish to obtain a result - with a dose of humor making the overall exercise enjoyable for the participants. All in all that session with Herve Collignon was for me and others engaged into that project, a fabulous opportunity to understand the richness of "Design thinking" methodology. I would enjoy to do it again with him
Nathan Homer
Herve was a true expert in his field, but what set him apart from all of the other great designers I was lucky to work with was his passion to challenge the rest of the team to always think and stretch as far as we could possibly go. He has a rare ability to show even the most senior management what could be possible and to get them to consider what would usually have been unthinkable. He did this by creating true immersion days, and creating stories around our brands that changed the way everyone else thought. A huge pleasure to work with and be inspired by Herve, he left me with some memories and learnings I genuinely will take through all my life
Ivan Zarovsky
When working in business side of things, it's often not easy to evaluate how much dollar value a Design will add. However, one cannot deny the test of time: having worked with Herve on global new brand development, he enabled great results through his expert guidance and leadership from packaging design to brand assets - which are still successfully executed in market several years later....Vibovit has already become the #1 Kids Vitamins brand in the EU !
Emmanuel Caillaud
I had the chance to meet Hervé some years ago while he was based in the Geneva region, but it is only 3 years ago that i had the opportunity to work with him on a design thinking project. This has been a very fruitful relationship both in terms of outputs for our project at Edwards Lifesciences and in terms of learnings for the team engaged into that project and workshop with Hervé. I particularly appreciated Hervé's ability to balance the rigor and required seriousness of the methodology - if you wish to obtain a result - with a dose of humor making the overall exercise enjoyable for the participants. All in all that session with Herve Collignon was for me and others engaged into that project, a fabulous opportunity to understand the richness of "Design thinking" methodology. I would enjoy to do it again with him
Nathan Homer
Herve was a true expert in his field, but what set him apart from all of the other great designers I was lucky to work with was his passion to challenge the rest of the team to always think and stretch as far as we could possibly go. He has a rare ability to show even the most senior management what could be possible and to get them to consider what would usually have been unthinkable. He did this by creating true immersion days, and creating stories around our brands that changed the way everyone else thought. A huge pleasure to work with and be inspired by Herve, he left me with some memories and learnings I genuinely will take through all my life
Ivan Zarovsky
When working in business side of things, it's often not easy to evaluate how much dollar value a Design will add. However, one cannot deny the test of time: having worked with Herve on global new brand development, he enabled great results through his expert guidance and leadership from packaging design to brand assets - which are still successfully executed in market several years later....Vibovit has already become the #1 Kids Vitamins brand in the EU !
Credentials
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Innovation in the Age of Disruption
INSEADOct, 2020- Sep, 2024 -
d.School - Certificate in Design Thinking
Stanford UniversityOct, 2012- Sep, 2024 -
IBM Global Sales School
IBMJan, 2003- Sep, 2024
Experience
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HOOKS Strategy & Innovation
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United Arab Emirates
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Design Services
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1 - 100 Employee
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Founder and Managing Director - HOOKS Strategy & Innovation - Design Thinking for leaders
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Oct 2012 - Present
HOOKS offers 2 type of services which are both interdependent: INNOVATION and STRATEGY INNOVATION services is delivered around three key activities: i- Training employees to understand INNOVATION and adopt a more collaborative way of working. ii- Coaching decision-makers to integrate INNOVATION into their vision and their strategy. iii- Creating collaborative ecosystems which are favorable to INNOVATION. Secondly, HOOKS is enabling organizations to create consistent, unique and successful branded experience to make INNOVATION sustainable. HOOKS uses several Design Management tools and proposes different type of services including: auditing your current branded experience, analyzing what is working and what can be leveraged, solving what need some fixing, implementing solutions across the marketing mix and following-up to ensure what has been implemented is successfully done. HOOKS provides support to all size of companies from start-ups (Smartworld, Carpool Arabia, UVCC, SLCP,...) to large international corporations (Kellogg's, Air Liquide, Tarkett, Bulgari, Edwards Lifesciences, BNP Paribas, Standard Chartered Bank...) or governmental projects (Mohammed Bin Rashid Library) Finally HOOKS is teaching Innovation with Design Thinking and Design Strategy courses at EM Lyon, one of the leading Business Management school in France or at HULT as Business Catalyst. Show less
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Dubai Institute of Design and Innovation
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United Arab Emirates
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Higher Education
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1 - 100 Employee
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Adjunct Faculty in Strategic Design
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Feb 2021 - Present
During this Spring Semester 2021, I am leading the Strategic Design Studio of Year 2 at Didi. I am teaching students to understand how Design Management is a strategic tool for businesses that want to grow and beat competition in a meaningful and sustainable way. Design leadership goes beyond the use of design as an aesthetic discipline. During this Spring Semester 2021, I am leading the Strategic Design Studio of Year 2 at Didi. I am teaching students to understand how Design Management is a strategic tool for businesses that want to grow and beat competition in a meaningful and sustainable way. Design leadership goes beyond the use of design as an aesthetic discipline.
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EMLYON Business School
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France
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Education Administration Programs
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700 & Above Employee
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Design Strategy and Design Thinking teacher
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Oct 2013 - Oct 2014
Teaching at Master IDEA (Alliance EMLyon and Central Lyon) all the aspects of Design as a strategy tool including hands-on exercises on Design Thinking methods. Mentoring and coaching of 3 group of students until their Diploma. Member of the jury for the project evaluation at the end of the Master. Teaching at Master IDEA (Alliance EMLyon and Central Lyon) all the aspects of Design as a strategy tool including hands-on exercises on Design Thinking methods. Mentoring and coaching of 3 group of students until their Diploma. Member of the jury for the project evaluation at the end of the Master.
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Principal Design Manager
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Sep 2011 - Oct 2012
PGT Healthcare Design Manager
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Design Manager
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May 2005 - Sep 2011
I was the Design Manager for the Dish category responsible of the Western Europe geography at Procter & Gamble. My role is to insuflate innovation using all the design tools available and to reinforce brand awarness winning at First and Second Moment of Truth. Expertise in Brand Identity, Brand Architecture, Design Thinking Process and Trends.Responsibilities within Homecare category:☉ Active member of P&G Design Thinking network and facilitator of more than 25 design thinking workshops across several categories.☉ Lead disruptive market innovation program for Homecare category including multi-functional teams☉ Developed a global Dish Design Language (with common signature elements across cultures) applied to a global Hand Dish bottle.☉ Led Brand Architecture and Design Theme for Fairy brand and implemented them on both Hand Dish and Auto Dish line-up.☉ Designed and launched premium Hand Dish and Auto Dish line-up across Western Europe.☉ Developed and created a promotion communication system throughout all tiers and all clusters of Dish portfolio.☉ Infused design mindset within marketing and R&D teams using Design Thinking process and created more than 30 new concepts.☉ Managed bi-annual design review within Dish care category with all business key stakeholders.☉ Designed Homecare office space in Geneva office. Designed Innovation space at Procter&Gamble European HQ.☉ Organized Design Day annual event with internal and external speakers addressing Marketing community.Achieved: ☉Implementation of Design Thinking as a key enabler for innovation process. ☉Dish category is now the fastest growing Franchise in WE for 3 years in a row. Design is fully part of this success bringing consistency and winning at First Moment of Truth (on shelf) with new design architecture. This enabled delivering 7% growth of new consumers in the UK. Design Effectiveness Silver award from the Design Business Association in 2011. Show less
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Brand Design and Identity Manager
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1996 - 2005
IBM Worldwide (2005). Brand & Identity Manager for the Product Lifecycle Management Business Unit ☉ Project management of Product Lifecycle Management Business Unit and design guides for IBM and Dassault Systemes co-branded materials.. IBM Europe (1996 to 2004). Brand Design & Identity Program Manager Responsibilities within IBM’s Integrated Marketing Communications department: ☉ Managed the brand and the naming strategy as well as the merchandising programme in Europe, Middle East, Africa (EMEA). ☉ Planned deployment of IBM brand strategy across EMEA with the worldwide Brand Strategy team. Implementation of this strategy at local level (Education Tour in Europe during Marketing Kick-offs). ☉ Provided creative direction and design consultancy for all kind of marketing materials in the IMC department as well as in all the Business Units in more than 20 countries within EMEA. ☉ Selected and managed certification process of the design agencies in Europe. ☉ Built and animated a Brand, Design and Identity network internally and externally . ☉ Organized annual forum gathering all the marketing community in EMEA and including our creative agencies. Invited Vice-President from Corporate Identity and Design to explain benefit of strong and consistent brand values and purpose. ☉ Brought outside in case studies from external companies to demonstrate added value of design mindset and process. ☉ Created a quarterly electronic newsletter addressed to the BDI network to explain IBM brand strategy and including internal design led projects. ☉ Implemented the e-business visual identity across Europe. Achieved: ☉Increased brand awareness internally among EMEA marketing leaders and teams. ☉Enhanced impact and consistency of IBM identity across marketing materials. ☉Improved management of all co-branding and co-marketing projects setting up principles and tools. ☉Grew positive brand perception in Europe. Increased Brand values awareness among stakeholders. Show less
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Smart Design
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Slovenia
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Interior Design
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Designer
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1991 - 1992
Projects: Oxo kitchen tools, Reach toothbrushes, medical instruments, Black & Decker coffee maker. Projects: Oxo kitchen tools, Reach toothbrushes, medical instruments, Black & Decker coffee maker.
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