Hervé Hannequin
Chief Strategy Officer (CSO) at AKA GROUP LIMITED- Claim this Profile
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Bio
Emily S.
As a fellow planner, I should envy Hervé's abilities too much to like him. But he's just so natural, charming and generous with his intellect that working with him is a pleasure and inspiration. His insightful thinking and elegant articulation of strategy ensure that even the muddiest waters become clear. And with him at the strategic helm, all those around him are inspired to create and orchestrate. If you have the chance to work with Hervé, do it. You'll look on it as some of the most enjoyable and meaningful work in your career.
Linda Watson
I've had the unique experience of working with Hervé as our lead global strategic planner on both an agency team and from the client side. It remains one of the best partnerships of my career. Smart, creative, intuitive, curious, and hard working, Hervé has a love and respect for humanity. This enable him to see consumers through unbiased eyes and so, build powerful connections to brands. His pedigree makes him uniquely suited to identifying global human truths and brand insights. His creative sensibility works both inside the agency and the client to get to great work. Together we built a strategy which identified 25% of smokers that wanted to quit smoking but had never been addressed by our brand and guided creative which launched our new product, grew the category and our business across the portfolio, all whilst stealing share from our competition. And the work is great, we are all proud to have it on or reels and been part of the team that brought it to market. If you have the chance to work with Herve - don't pass it up, your business will be better for it.
Emily S.
As a fellow planner, I should envy Hervé's abilities too much to like him. But he's just so natural, charming and generous with his intellect that working with him is a pleasure and inspiration. His insightful thinking and elegant articulation of strategy ensure that even the muddiest waters become clear. And with him at the strategic helm, all those around him are inspired to create and orchestrate. If you have the chance to work with Hervé, do it. You'll look on it as some of the most enjoyable and meaningful work in your career.
Linda Watson
I've had the unique experience of working with Hervé as our lead global strategic planner on both an agency team and from the client side. It remains one of the best partnerships of my career. Smart, creative, intuitive, curious, and hard working, Hervé has a love and respect for humanity. This enable him to see consumers through unbiased eyes and so, build powerful connections to brands. His pedigree makes him uniquely suited to identifying global human truths and brand insights. His creative sensibility works both inside the agency and the client to get to great work. Together we built a strategy which identified 25% of smokers that wanted to quit smoking but had never been addressed by our brand and guided creative which launched our new product, grew the category and our business across the portfolio, all whilst stealing share from our competition. And the work is great, we are all proud to have it on or reels and been part of the team that brought it to market. If you have the chance to work with Herve - don't pass it up, your business will be better for it.
Emily S.
As a fellow planner, I should envy Hervé's abilities too much to like him. But he's just so natural, charming and generous with his intellect that working with him is a pleasure and inspiration. His insightful thinking and elegant articulation of strategy ensure that even the muddiest waters become clear. And with him at the strategic helm, all those around him are inspired to create and orchestrate. If you have the chance to work with Hervé, do it. You'll look on it as some of the most enjoyable and meaningful work in your career.
Linda Watson
I've had the unique experience of working with Hervé as our lead global strategic planner on both an agency team and from the client side. It remains one of the best partnerships of my career. Smart, creative, intuitive, curious, and hard working, Hervé has a love and respect for humanity. This enable him to see consumers through unbiased eyes and so, build powerful connections to brands. His pedigree makes him uniquely suited to identifying global human truths and brand insights. His creative sensibility works both inside the agency and the client to get to great work. Together we built a strategy which identified 25% of smokers that wanted to quit smoking but had never been addressed by our brand and guided creative which launched our new product, grew the category and our business across the portfolio, all whilst stealing share from our competition. And the work is great, we are all proud to have it on or reels and been part of the team that brought it to market. If you have the chance to work with Herve - don't pass it up, your business will be better for it.
Emily S.
As a fellow planner, I should envy Hervé's abilities too much to like him. But he's just so natural, charming and generous with his intellect that working with him is a pleasure and inspiration. His insightful thinking and elegant articulation of strategy ensure that even the muddiest waters become clear. And with him at the strategic helm, all those around him are inspired to create and orchestrate. If you have the chance to work with Hervé, do it. You'll look on it as some of the most enjoyable and meaningful work in your career.
Linda Watson
I've had the unique experience of working with Hervé as our lead global strategic planner on both an agency team and from the client side. It remains one of the best partnerships of my career. Smart, creative, intuitive, curious, and hard working, Hervé has a love and respect for humanity. This enable him to see consumers through unbiased eyes and so, build powerful connections to brands. His pedigree makes him uniquely suited to identifying global human truths and brand insights. His creative sensibility works both inside the agency and the client to get to great work. Together we built a strategy which identified 25% of smokers that wanted to quit smoking but had never been addressed by our brand and guided creative which launched our new product, grew the category and our business across the portfolio, all whilst stealing share from our competition. And the work is great, we are all proud to have it on or reels and been part of the team that brought it to market. If you have the chance to work with Herve - don't pass it up, your business will be better for it.
Experience
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AKA GROUP LIMITED
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Chief Strategy Officer (CSO)
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Sep 2020 - Present
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Ambassador Theatre Group
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United Kingdom
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Entertainment Providers
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700 & Above Employee
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Group Customer Officer
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Jan 2017 - Sep 2020
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AMV BBDO
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Global Planning Director, Mars Petcare
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Dec 2011 - Dec 2016
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DDB UK
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Global Planning Director, Philips
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Nov 2009 - Nov 2011
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WCRS
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of International Planning
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May 2007 - Nov 2009
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WCRS
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Planning
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2005 - 2007
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Planning Director
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May 2004 - May 2005
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Brand Genetics
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Consultant
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Feb 2001 - Apr 2004
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Planning Director
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Oct 1998 - Jan 2001
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Planner
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Aug 1995 - Oct 1998
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Education
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1987 - 1989
NEOMA Business School
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