Adam Hertzman
Director of Marketing at Jewish Federation of Greater Pittsburgh- Claim this Profile
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Spanish Limited working proficiency
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English Native or bilingual proficiency
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Bio
Lena Dickinson
Adam Hertzman is an exceptional manager and mentor. I worked with him for 2 years. During that time, through him, I learned an incredible amount about the industry, market research, and general business knowledge. He was a very efficient worker and, as a result, was able to allot time to train his new employees and mentor his team. After he brought me up to speed for the Assistant Category Manager position, Adam and I worked together to discuss my interests and future career goals. He designed relevant projects that helped the business, tailored existing projects, and gave me more challenging work that was in tune with my goals. He was able to delegate work that was difficult, but I always knew he would be there to support and guide me if there were issues. He developed and supported a collaborative, cohesive, and highly functioning team. He was fun and we knew that he valued us. As a result, we felt comfortable taking on more responsibility and we wanted to work hard for him. As employees, we were the best versions of ourselves because of Adam and thus we produced a lot of extremely high quality work with limited resources. Adam is also incredibly bright and a has a vast wealth of knowledge from which the department greatly benefited. I feel very fortunate to have worked with him, spoiled even. He was a lynch pin that smoothly ensured excellent business intelligence to the department. Even though he setup a very thorough plan for his departure and division for future responsibilities, his absence was noticeable in the Architectural Coatings business unit.
Eboné Lockyer
Adam set the bar for my expectation of what a great manager/leader should be. He’s an experienced, well-rounded professional…able to make smart, strategic decisions/recommendations that move businesses forward. He’s intelligent…constantly exhibiting broad knowledge of a variety of industries and topics. Most importantly, he took stock in the professional development of his subordinates. As a manager and mentor, Adam provided clear direction, but at the same time, challenged me to think through issues and develop sound solutions. Adam allowed me the space to
Lena Dickinson
Adam Hertzman is an exceptional manager and mentor. I worked with him for 2 years. During that time, through him, I learned an incredible amount about the industry, market research, and general business knowledge. He was a very efficient worker and, as a result, was able to allot time to train his new employees and mentor his team. After he brought me up to speed for the Assistant Category Manager position, Adam and I worked together to discuss my interests and future career goals. He designed relevant projects that helped the business, tailored existing projects, and gave me more challenging work that was in tune with my goals. He was able to delegate work that was difficult, but I always knew he would be there to support and guide me if there were issues. He developed and supported a collaborative, cohesive, and highly functioning team. He was fun and we knew that he valued us. As a result, we felt comfortable taking on more responsibility and we wanted to work hard for him. As employees, we were the best versions of ourselves because of Adam and thus we produced a lot of extremely high quality work with limited resources. Adam is also incredibly bright and a has a vast wealth of knowledge from which the department greatly benefited. I feel very fortunate to have worked with him, spoiled even. He was a lynch pin that smoothly ensured excellent business intelligence to the department. Even though he setup a very thorough plan for his departure and division for future responsibilities, his absence was noticeable in the Architectural Coatings business unit.
Eboné Lockyer
Adam set the bar for my expectation of what a great manager/leader should be. He’s an experienced, well-rounded professional…able to make smart, strategic decisions/recommendations that move businesses forward. He’s intelligent…constantly exhibiting broad knowledge of a variety of industries and topics. Most importantly, he took stock in the professional development of his subordinates. As a manager and mentor, Adam provided clear direction, but at the same time, challenged me to think through issues and develop sound solutions. Adam allowed me the space to
Lena Dickinson
Adam Hertzman is an exceptional manager and mentor. I worked with him for 2 years. During that time, through him, I learned an incredible amount about the industry, market research, and general business knowledge. He was a very efficient worker and, as a result, was able to allot time to train his new employees and mentor his team. After he brought me up to speed for the Assistant Category Manager position, Adam and I worked together to discuss my interests and future career goals. He designed relevant projects that helped the business, tailored existing projects, and gave me more challenging work that was in tune with my goals. He was able to delegate work that was difficult, but I always knew he would be there to support and guide me if there were issues. He developed and supported a collaborative, cohesive, and highly functioning team. He was fun and we knew that he valued us. As a result, we felt comfortable taking on more responsibility and we wanted to work hard for him. As employees, we were the best versions of ourselves because of Adam and thus we produced a lot of extremely high quality work with limited resources. Adam is also incredibly bright and a has a vast wealth of knowledge from which the department greatly benefited. I feel very fortunate to have worked with him, spoiled even. He was a lynch pin that smoothly ensured excellent business intelligence to the department. Even though he setup a very thorough plan for his departure and division for future responsibilities, his absence was noticeable in the Architectural Coatings business unit.
Eboné Lockyer
Adam set the bar for my expectation of what a great manager/leader should be. He’s an experienced, well-rounded professional…able to make smart, strategic decisions/recommendations that move businesses forward. He’s intelligent…constantly exhibiting broad knowledge of a variety of industries and topics. Most importantly, he took stock in the professional development of his subordinates. As a manager and mentor, Adam provided clear direction, but at the same time, challenged me to think through issues and develop sound solutions. Adam allowed me the space to
Lena Dickinson
Adam Hertzman is an exceptional manager and mentor. I worked with him for 2 years. During that time, through him, I learned an incredible amount about the industry, market research, and general business knowledge. He was a very efficient worker and, as a result, was able to allot time to train his new employees and mentor his team. After he brought me up to speed for the Assistant Category Manager position, Adam and I worked together to discuss my interests and future career goals. He designed relevant projects that helped the business, tailored existing projects, and gave me more challenging work that was in tune with my goals. He was able to delegate work that was difficult, but I always knew he would be there to support and guide me if there were issues. He developed and supported a collaborative, cohesive, and highly functioning team. He was fun and we knew that he valued us. As a result, we felt comfortable taking on more responsibility and we wanted to work hard for him. As employees, we were the best versions of ourselves because of Adam and thus we produced a lot of extremely high quality work with limited resources. Adam is also incredibly bright and a has a vast wealth of knowledge from which the department greatly benefited. I feel very fortunate to have worked with him, spoiled even. He was a lynch pin that smoothly ensured excellent business intelligence to the department. Even though he setup a very thorough plan for his departure and division for future responsibilities, his absence was noticeable in the Architectural Coatings business unit.
Eboné Lockyer
Adam set the bar for my expectation of what a great manager/leader should be. He’s an experienced, well-rounded professional…able to make smart, strategic decisions/recommendations that move businesses forward. He’s intelligent…constantly exhibiting broad knowledge of a variety of industries and topics. Most importantly, he took stock in the professional development of his subordinates. As a manager and mentor, Adam provided clear direction, but at the same time, challenged me to think through issues and develop sound solutions. Adam allowed me the space to
Experience
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Jewish Federation of Greater Pittsburgh
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Non-profit Organizations
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1 - 100 Employee
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Director of Marketing
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Nov 2014 - Present
I transform the marketing function from reactive to proactive. Currently, I'm redesigning our brand positioning, messaging and visual identity. I build communications and marketing strategy to support our fundraising, media relations and community building efforts. I previously completed brand rationalization, metrics design and our first-ever messaging platform. I led media relations for the Jewish community after the October 27, 2018 terror attack on three Pittsburgh-area synagogues. I transform the marketing function from reactive to proactive. Currently, I'm redesigning our brand positioning, messaging and visual identity. I build communications and marketing strategy to support our fundraising, media relations and community building efforts. I previously completed brand rationalization, metrics design and our first-ever messaging platform. I led media relations for the Jewish community after the October 27, 2018 terror attack on three Pittsburgh-area synagogues.
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Product Marketing Manager
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Apr 2011 - Nov 2014
I created a new analytics, research, and pricing group at Vocollect, a business unit of Honeywell. I led strategic planning, B2B segmentation, and pricing and ordering improvements. This work helped us launch a new business segment that added $20 million over five years. I created a new analytics, research, and pricing group at Vocollect, a business unit of Honeywell. I led strategic planning, B2B segmentation, and pricing and ordering improvements. This work helped us launch a new business segment that added $20 million over five years.
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PPG Industries, Inc.
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United States
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Chemical Manufacturing
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Category Manager
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Oct 2005 - Apr 2011
I led market research and analytics for the $1 billion architectural coatings business and grew category management to four members on national accounts, stores, and dealers (Olympic, Pittsburgh Paints, Porter, and PPG brands). My team's stores group customer segmentation led to PPG to reorganize how they handled our top accounts, including 37 customers who represented a third of the business (of 40,000 total customers). I led market research and analytics for the $1 billion architectural coatings business and grew category management to four members on national accounts, stores, and dealers (Olympic, Pittsburgh Paints, Porter, and PPG brands). My team's stores group customer segmentation led to PPG to reorganize how they handled our top accounts, including 37 customers who represented a third of the business (of 40,000 total customers).
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Strategic Energy
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United Kingdom
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1 - 100 Employee
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Market Research Manager
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Mar 2004 - Sep 2005
I started a competitive intelligence and customer research group doing strategic planning, customer analytics and direct response marketing analysis. My work changed the way we marketed a new high-end product, resulting in a record-setting launch. I started a competitive intelligence and customer research group doing strategic planning, customer analytics and direct response marketing analysis. My work changed the way we marketed a new high-end product, resulting in a record-setting launch.
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Dollar Bank
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United States
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Banking
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700 & Above Employee
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Product Manager, Small Business
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Apr 2003 - Apr 2004
I redesigned and re-launched our small business deposit products. I also worked on brand positioning for small business debit and credit cards. I redesigned and re-launched our small business deposit products. I also worked on brand positioning for small business debit and credit cards.
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Consultant
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Jun 2002 - Apr 2003
I did a grab-bag of analytical consulting, including direct response modeling for a $20 million national moving company; market research for non-profit foodservice business; and B2B market research study for $50 million electrical drive manufacturer. I did a grab-bag of analytical consulting, including direct response modeling for a $20 million national moving company; market research for non-profit foodservice business; and B2B market research study for $50 million electrical drive manufacturer.
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Bristol-Myers Squibb
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Summer Marketing Associate
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Jun 2001 - Aug 2001
I repositioned the Plavix brand with channel partners. I repositioned the Plavix brand with channel partners.
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Senior Consultant
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Sep 1995 - Jul 2000
I led research for the start of a new $7 million Chief Marketing Officer research division; I turned around our struggling $2.9 million financial supply chain division; and I co-authored a lot of case studies of cool things companies do to succeed, bundled into 4 strategic research studies and 25 short-answer studies. I led research for the start of a new $7 million Chief Marketing Officer research division; I turned around our struggling $2.9 million financial supply chain division; and I co-authored a lot of case studies of cool things companies do to succeed, bundled into 4 strategic research studies and 25 short-answer studies.
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Education
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2000 - 2002
UCLA Anderson School of Management
MBA, Marketing -
1991 - 1995
Harvard University
A.B., Social Studies -
1987 - 1991
Winston Churchill High School
Community
