Digital Marketing Strategist

• Jul 2023 - Present

Digital Marketing Strategist

• Jul 2023 - Present

Growth Marketing Consultant

• Apr 2023 - May 2023

Growth Marketing Manager

• Mar 2022 - Mar 2023

• testing new and optimizing current growth channels based on a proven experimentation process • influencing company's go-to-market strategy based on insights from experiments, full pipeline analysis, and sales feedback • advertising campaigns setup and management, from copywriting, graphics and landing page creation, to budget, conversion, and pipeline tracking (Google Ads, Linkedin Ads, Capterra) • analytics and marketing tags management and customization • testing new and optimizing current growth channels based on a proven experimentation process • influencing company's go-to-market strategy based on insights from experiments, full pipeline analysis, and sales feedback • advertising campaigns setup and management, from copywriting, graphics and landing page creation, to budget, conversion, and pipeline tracking (Google Ads, Linkedin Ads, Capterra) • analytics and marketing tags management and customization

Growth Marketer

• May 2021 - Mar 2022

• creating and implementing a SEO strategy for all parts of the funnel (writing new, optimizing past articles and product pages, internal linking, backlink outreach) • optimizing channels and most common conversion paths for low hanging fruit results • optimizing blog and product content for conversions • product copywriting • recording screencast instructional videos • creating and implementing a SEO strategy for all parts of the funnel (writing new, optimizing past articles and product pages, internal linking, backlink outreach) • optimizing channels and most common conversion paths for low hanging fruit results • optimizing blog and product content for conversions • product copywriting • recording screencast instructional videos

Growth Marketer

• Sep 2020 - Apr 2021

• Jan 2019 - Aug 2020

• creating time- and event-based email sequences based on customer lifecycle stage (copywriting, Hubspot workflows setup, and cooperation with a graphic dsigner)• creating and optimizing Google Ads & Facebook Ads campaigns (keyword research, audience research, bid adjustment, running tests, copywriting, working with graphic designers to develop creatives)• in-product conversion paths analysis and optimization

• Nov 2018 - Dec 2018

eCommerce Marketing Specialist

• May 2018 - Oct 2018

• automation of Google Analytics periodic sales reports to determine the most profitable acquisition channels • Google Ads campaigns performance monitoring (external agency) • new sales channels and platforms implementation • providing training for team member • negotiating partner rates • automation of Google Analytics periodic sales reports to determine the most profitable acquisition channels • Google Ads campaigns performance monitoring (external agency) • new sales channels and platforms implementation • providing training for team member • negotiating partner rates

• Oct 2016 - Apr 2018

• SEO strategy ideation and implementation that allowed us to grow to 300k website visits per month• managing and hands-on work on creating a scalable WordPress microsites (setup, basic HTML, CSS, PHP)• advanced analytics setup and reporting for decision-making purposes (Google Tag Manager + Google Data Studio, getting data directly from MySQL database)• product management and dev team work facilitation

• Nov 2015 - Sep 2016

• Nov 2014 - Apr 2018

• Apr 2014 - Oct 2014