Herng Ching Tee
National Sales Manager at GBA Corporation Sdn Bhd- Claim this Profile
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Bio
Experience
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National Sales Manager
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Mar 2018 - Present
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Area Sales Manager
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Feb 2015 - Feb 2018
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Business Development Executive
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Jul 2012 - Feb 2015
• Oversees team of 27 person consisting of Sales, Merchandisers, based in Melaka, Johor, Kuantan and key account team in Kuala Lumpur.• Manage 12 key distributors in general trade a.k.a G.T, and more than 300 LKA/IKA outlets in modern trade across regional level; Johor, Melaka, Kuantan, and Kuala Lumpur.• Assist the distributor’s Sales Manager to motivate the respective sales personnel.• Provide regular feedback to the marketing and top management on all competitive activities in… • Oversees team of 27 person consisting of Sales, Merchandisers, based in Melaka, Johor, Kuantan and key account team in Kuala Lumpur.• Manage 12 key distributors in general trade a.k.a G.T, and more than 300 LKA/IKA outlets in modern trade across regional level; Johor, Melaka, Kuantan, and Kuala Lumpur.• Assist the distributor’s Sales Manager to motivate the respective sales personnel.• Provide regular feedback to the marketing and top management on all competitive activities in the market with recommend effective action to be taken and execution excellence.• Plan, organize and execute sales strategies with sales team to achieve monthly sales target.• Assist and report to the Managing Director promptly and accurately on all matter which affect sales, distribution, business trend, promotion activities, competitors activities,and other relevant matter which may affect the interest of the company or product.• Work with Managing Director to ensure the effective implementation of sales campaign and the establishment of distribution priority.• Identify the distribution opportunities of any AyamBrand products.• Ensure merchandisers deliver high quality service to outlets and consumers. • Provide continuos support and guidance to the sales team and inculcate a culture of high performace & professionalism.• Develop Sales and Marketing plans and relationship management with distributors.• Assist Managing Director in new product development, identify new parameter needed for the product specification.• Support Managing Director to liaise with contract manufacturer on the pricing negotiation and ensure the product specification meeting our expectation• Visit any international food exhibition to identify the potential business for Malaysia market. Show more Show less
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Senior Executive
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Jul 2009 - Jun 2012
• Responsible in identifying the strategic location for the marketing campaign, event, roadshow. • Manage and deal with principal,Celcom, to secure sponsorhip for marketing campaign in event and roadshow.• Monitor the sales results regularly and ensure the achievement of sales target.• Recruit and train the sales executives.• Plan and execute the strategy use by the sales team.
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Senior Marketing Executive
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Feb 2006 - Jun 2009
• Identifying and planning of event location. • Dealing with the organizer, and management regarding to the event location• Monitor the result of every event in order to achieve it result.
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Education
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University of Hertfordshire