Experience

Exponential Marketing

• Colombia
• Advertising Services
• 1 - 100 Employee

• Strategy Manager

  • Oct 2021 - Present

  Colombia



Corporación Unificada Nacional de Educación Superior CUN

• Colombia
• Higher Education
• 700 & Above Employee

• Professor of Marketing

  • Dec 2020 - Present

  Bogota Undergraduate and postgraduate professor



Estrategia Empresarial

• Facilitador en Estrategia Empresarial

  • Jun 2016 - Present

  Bogotá D.C. Area, Colombia



cia miguel caballero

• 1 - 100 Employee

• Marketing Manager

  • Apr 2016 - Jun 2019

  Bogotá, Colombia During this management I was in charge of leading and executing the marketing, the company positioning and communications strategies, as well as of each business line at a national and international level, aiming at the fulfillment of the sales objectives and the increase of the market participation. In addition to being in charge of managing the marketing area budget, participating in different fairs and events in the sector, directing teams in the marketing area and activities in the area… Show more During this management I was in charge of leading and executing the marketing, the company positioning and communications strategies, as well as of each business line at a national and international level, aiming at the fulfillment of the sales objectives and the increase of the market participation. In addition to being in charge of managing the marketing area budget, participating in different fairs and events in the sector, directing teams in the marketing area and activities in the area of ​​research and development for the creation and innovation of new products. Generated a growth in sales by over 20% thanks to the creation and development of market identification strategies and attracting new customers for each of the business units. Show less



BlueDoors Collection

• Colombia
• Hospitality
• 1 - 100 Employee

• Marketing and Sales Director

  • May 2017 - Sep 2017

  Bogotá D.C. Area, Colombia I developed the strategic plans for the chain and each of its hotels, being in charge of leading the sales teams of corporate direct sales and alternative distribution channels; efficiently manage the marketing and advertising budget; create customer service and CRM processes and track the different online and offline campaigns in the chain. I managed to stand out in this management by generating an increase in direct sales by 12%, through the implementation of the online payment… Show more I developed the strategic plans for the chain and each of its hotels, being in charge of leading the sales teams of corporate direct sales and alternative distribution channels; efficiently manage the marketing and advertising budget; create customer service and CRM processes and track the different online and offline campaigns in the chain. I managed to stand out in this management by generating an increase in direct sales by 12%, through the implementation of the online payment platform, as well as a 9% increase in sales of the chain regarding the previous management. Show less



MONCA SAS

• Marketing Director

  • Jun 2014 - Mar 2016

  Bogotá My main objective in this position was based on monitoring and evaluating the development of the products, from the import to the commercial and marketing process; lead the strategic process to position new products and deepen the traditional products of the company; as well as managing budgets for different marketing activities. I elaborated the business plan for the different products of the company, from the market study, logistics, and marketing of each one, facilitating in this way… Show more My main objective in this position was based on monitoring and evaluating the development of the products, from the import to the commercial and marketing process; lead the strategic process to position new products and deepen the traditional products of the company; as well as managing budgets for different marketing activities. I elaborated the business plan for the different products of the company, from the market study, logistics, and marketing of each one, facilitating in this way the decision-making on import, marketing, prices, and sales channels issues. Show less



Avanta Marketing - Marketing de Resultados

• Proyect Manager

  • Jun 2013 - Mar 2014

  Colombia I was in charge of carrying out the business plan, with the aim of creating a profitable, sustainable, and successful company, being the consultant of different companies in marketing, services, communication, innovation, offering alternatives to clients adapted to each one. In addition to performing the analysis and structuring of different pricing strategies and financial technical analysis. I managed to link over 15 new clients to perform strategic consulting, through the development… Show more I was in charge of carrying out the business plan, with the aim of creating a profitable, sustainable, and successful company, being the consultant of different companies in marketing, services, communication, innovation, offering alternatives to clients adapted to each one. In addition to performing the analysis and structuring of different pricing strategies and financial technical analysis. I managed to link over 15 new clients to perform strategic consulting, through the development of strategies based on database, calls, meetings, and presentations elaboration. Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Senior Consultant in Strategy and Operations

  • Dec 2012 - May 2013

  Bogotá I made the initial diagnosis for different clients of great importance of the firm, being responsible for evaluating the different alternatives and solutions for the problems presented in the client. In addition, I was in charge of structuring the action plan and the roadmap for each of the clients, as well as identifying the strategies to be developed according to the client's needs.



Banco Davivienda

• Colombia
• Financial Services
• 700 & Above Employee

• International Products Department Coordinator / Marketing Vice Presidency

  • Sep 2008 - Sep 2011

  Colombia In this position, I was responsible for leading interdisciplinary groups for the development of new products in the process of merging with international subsidiaries, Panama and Miami, implementing new products and services in the subsidiaries and making their launch to the market. Among the most representative achievements attained in this management, is the implementation of services on the web portals as a whole of different transactional media in the Bank's international… Show more In this position, I was responsible for leading interdisciplinary groups for the development of new products in the process of merging with international subsidiaries, Panama and Miami, implementing new products and services in the subsidiaries and making their launch to the market. Among the most representative achievements attained in this management, is the implementation of services on the web portals as a whole of different transactional media in the Bank's international subsidiaries, thereby generating greater ease for clients when carrying out international operations.

• Investment Department Coordinator/ Marketing Vice Presidency

  • Mar 2008 - Sep 2009

  Bogota I developed marketing and commercial strategies focused on the fulfillment of the area objectives; In addition to performing the analysis of competition in rates and differences between products. I managed to generate an increase in balances by over 15% in new CDT openings, through the implementation of marketing strategies focused on attracting new customers.

• Credit Analyst Professional

  • May 2006 - Mar 2008

  Bogotá Evaluated and analyzed credits of natural person in the three main business lines: mortgage, consumption, and vehicle.



PROCOLOMBIA

• Colombia
• International Affairs
• 700 & Above Employee

• Export Advisor

  • Jan 2004 - Sep 2005

  Miami/Fort Lauderdale Area I was responsible for preparing the export plans for Colombian entrepreneurs in United States, as well as coordinating and supporting the Macrorueda organization of 2004 and 2005.