Experience

Focus Hotels Management Limited
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Cluster Director of Sales

  • Mar 2022 - Present

Focus Hotels Limited
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Cluster Director of Sales

  • Mar 2022 - Present


Millennium & Copthorne Hotels

• Hospitality
• 100 - 200 Employee

• Director of Sales

  • Jul 2017 - Present

  Responsible for the re-positioning of the hotel in the global and local market, as well as writing and implementing the hotel strategy to build up key accounts and gain market share. Responsible for the re-positioning of the hotel in the global and local market, as well as writing and implementing the hotel strategy to build up key accounts and gain market share.



Amaris Hospitality

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Cluster Director of Sales Doubletree by Hilton London Islington and Doubletree London Chelsea

  • Mar 2016 - Jul 2017

  The great performance in 2016 by increasing total revenue by 36% YOY led to an internal promotion looking after 2 properties within the group. Responsible for the re-positioning of both properties in the local market, as well as directly accountable for the production of the hotel strategy to build up key accounts and gain market share.

• Director of Sales Doubletree by Hilton London Islington

  • Jan 2015 - Feb 2016

  Responsible for the rebranding and repositioning of the hotel in the local market, as well as directly accountable for the production of the hotel strategy to build up key accounts and gain market share Develop relationships with key stake holders for all major accounts Secured new key accounts due strong relationships with contacts made in previous roles  Work closely with travel agencies  Manage three direct reports, consisting of a Sales Manager, Sales Co-ordinator & Meeting and Events Sales Executive Build long term strategies for major accounts to ensure gain in market share Work with partners to find opportunities for cross-selling other hotels Opening of Marco Pierre White restaurant Successful rebranding and repositioning of hotel Year on year ADR growth of 14.1% (2014/2015)  Successfully gaining market share and positive revenue growth since rebranding



Corus Hotels

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Assistant Director of Sales

  • May 2014 - Dec 2014

   Ambassador for Corus and Laura Ashley Group to help further establish our values by reflecting the image of the company and performing in accordance with the company’s standards  Implement and manage new processes ensuring best practice are adhered to for the whole group  Collaborating with the Group Director of Sales in the creation of the revenue proposal and commercial plan for all properties  Responsible for sales leads generation and crossed selling culture across the brands  Manage all aspects of marketing campaigns and associated promotions, from generating the initial plan to delivering and monitoring the results  Acting Director of Sales for Corus Hyde Park (389 bedrooms, 5 meeting rooms, 2 restaurants)  To analyse local market trends and competitor activity to recommend strategies, secure and develop new local business and grow existing accounts for the hotel in line with agreed market segments and annual budgets.  Implement sales activities to maximize sales for the hotel and to effectively manage and network existing accounts and to identify and develop new business opportunities.



Hilton Worldwide

• India
• Hospitality
• 300 - 400 Employee

• Director of Sales

  • Feb 2009 - May 2014

   Primary point of contact for large corporate accounts, growing and maintaining relationships within the entire Hilton brand as well as negotiating rates and contracts  Solely developed major account, which was unknown to Hilton into a global key account  Grew a major client's revenue by £3 million within EMEA after just one year  Global growth across all accounts of 12% year on year  Managed relationships with major travel agencies & venue finders  Developed successful Sales Strategies for the Hilton family to generate business across all properties while focussing on key areas  Representative for Sales of the Hilton brand on a global level, generating business and maximising revenue in all Hilton hotels worldwide  Directly responsible for finding, planning and representing Hilton brand at major trade shows across the UK including: Confex, WTM as well as a number of smaller events  Managing all aspects of corporate & client events on a global basis  Hiring and training Sales teams  Successfully opened a hotel in the challenging market and making it a profitable property  Quarterly Business Reviews done with owners and CEO of Hilton UK showing revenue, potential and future activities and plans



Accor

• France
• Hospitality
• 700 & Above Employee

• Regional Sales Manager

  • Feb 2008 - Feb 2009

  - Responsible for identifying and targeting new and existing companies to exceed set revenue targets required by the UK Sales Director and contribute to the achievement of the 3 hotels budgeted average room rates occupancy and profitability - Responsible for developing any potential business within any Accor properties UK and worldwide - Research and develop new business from different market segments key to the hotels’ business - Responsible for organising sales’ activities - Understand Market share, competition, and any relevant information in order to be pro-active - Liaise with hotel teams to have complete awareness of business requirements across each segment. - Represent the Accor Group at relevant exhibitions and trade show - Keep accurate and well maintained records - Encourage a sales culture in the hotels ensuring leads. - Develop a strategy for top accounts of the area to increase the revenue. - Ensure all corporate local companies are signed up to business solutions to increase revenue across the Accor Group. - Perform on different projects/ tasks in different hotels

• Business Development Manager

  • May 2006 - Feb 2008

  - Responsible for seeking out and contracting prospective clients and maintaining / developing existing clients from all Markets. - Working with the General Manager to design and implement a Marketing Strategy and Pricing policy. - Organise marketing materials to promote the hotel. - Looking after all public relations including organising client events, travel fairs, familiarisation trips, cocktail parties, dinners and lunches, - As a Head of Department, I also deputise for the General Manager on many task in running the hotel during his absence - Providing internal training to employees on company on customer service delivery in line with Mary Gober standards. - Prior to the hotel opening I also helped in tasks such as organising rented offices and equipments for pre-opening as well as help in recruitment of employees.

• Receptionist

  • 2000 - 2002

• F&B team Member

  • 2000 - 2000