Herman Castaneda

Founder at Awarebrands Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • Italian Professional working proficiency
  • Indonesian Limited working proficiency

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Bio

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Credentials

  • Masterclass with Dr. Annemarie Colbin, PhD
    Natural Gourmet Institute for Health and Culinary Arts
    Jul, 2011
    - Nov, 2024
  • Bamboo Design and Construction
    Joerg Stamm, Colombia
  • INSEAD Social Entrepreneurship
    INSEAD Social Entrepreneurship, Singapore
  • Part One Humanitarianism
    DisasterReady.org
  • Yoga Teacher Training AYTTC 200
    Ayuryog Rishikesh, Uttarakhand, India

Experience

  • Awarebrands Ltd
    • United Kingdom
    • Design
    • 1 - 100 Employee
    • Founder
      • Aug 2018 - Present

      Awarebrands creates products and experiences with social and environmental impact. We are currently developing Daily Bowl, a sustainable food operation that partners with local organic farmers and suppliers to deliver plant-based menus. The aim is to create a new model for the industry with high ethical values and a platform for team members to become successful leaders. Awarebrands creates products and experiences with social and environmental impact. We are currently developing Daily Bowl, a sustainable food operation that partners with local organic farmers and suppliers to deliver plant-based menus. The aim is to create a new model for the industry with high ethical values and a platform for team members to become successful leaders.

  • Critical Shift Agency
    • New York City
    • Creative Director
      • Jan 2013 - Jul 2018

      Provided strategic branding advice for environmentally and socially conscious organisations. Promoted circular design approach to product development. Oversaw consumer branding and design development for eco-brand company APIQE®. Advised educational and disaster relief NGOs in Bali, Greece and Mexico. Provided strategic branding advice for environmentally and socially conscious organisations. Promoted circular design approach to product development. Oversaw consumer branding and design development for eco-brand company APIQE®. Advised educational and disaster relief NGOs in Bali, Greece and Mexico.

  • dpgw
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • 1997 - 2012

      Led multi-disciplinary creative teams with a strategic vision in retail space design, branding and product innovation. Delivered creative briefs and strategies. Worked closely with client's marketing communications teams. Oversaw creative implementation of digital, architectural and product design agencies. Worked within a wide range of industries, from fashion, culture and lifestyle to finance and aerospace. Developed fundraising event communications for the Metropolitan Museum of Art of New York City and Lincoln Center for the Performing Arts. Joined forces with Permasteelisa Group to develop scalable retail store concepts. Clients included Vespa Motors Scooters and Aprilia Moto Guzzi Motorcycles. Oversaw branding and product design development for eco-brand Natura® Developed advertising campaigns and retail display for Italian luxury brand BVLGARI. Provided brand and design strategy advice to Patriarch Partners, a $7 billion asset private equity firm specialising in re-engineering and repositioning iconic American brands. Companies included McDonnell Douglas Helicopters, RandMcNally and Spiegel fashion brands. Clients included Authentic Brands Group, Educational Testing Service, Aeroporti di Roma, IBM and MasterCard. Show less

  • Interbrand
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Designer
      • 1992 - 1996

      Created and implemeted international award-winning brand identities. Clients included Yum Brands (Pizza Hut, KFC & Taco Bell), American Express, AT&T and MasterCard Created and implemeted international award-winning brand identities. Clients included Yum Brands (Pizza Hut, KFC & Taco Bell), American Express, AT&T and MasterCard

Education

  • Oxford Brookes University
    Master of Arts - MA, International Architecture Regeneration and Development
  • ArtCenter College of Design
    BFA, Communications Design

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