Experience

Itensify

• Netherlands
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Chief Executive Officer CEO

  • Jan 2022 - Present

  Together with the CEO-COO- Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectivesLead and motivate subordinates to advance employee engagement develop a high performing managerial team- Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission- Make high-quality investing decisions to advance the business and increase profitsEnforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethicsReview financial and non-financial reports to devise solutions or improvements- Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders- Analyze problematic situations and occurrences and provide solutions to ensure company survival and growthMaintain a deep knowledge of the markets and industry of the company Show less

• Chief Commercial Officer (CCO)

  • Nov 2021 - Present

  Create strategies and metrics to ensure the business stays on track with its objectives and exceeds targets. Work with various departments on the budgeting, sales processes, and marketing strategies to ensure the company can achieve its goals.• Establish relevant business KPIs for the company to track.• Create and execute commercial strategies aimed at accelerating growth.• Study industry trends and create an effective business plan based on commercial opportunities.• Manage the commercial and sales teams with the goal of improving key metrics.• Heavily involved in the motivation, drive and development of new talent within the organization.• Develop an understanding of customers’ needs and make sure they are met.• Responsible for ensuring all business activities are in line with the organization’s objectives.• Work with the marketing team to create strategies that boost the company and product awareness.• Develop partnerships with key stakeholders aimed at accelerating the company’s growth.• Assist in the development of budgets and other financial systems within the company.• Suggestions for corrective action if sales are below the budget.• Responsible for the approval of the company's product pricing and positioning.• Regularly receive reports comparing actual sales versus budgeted sales.• Follow up on daily sales achievements and provide frequent updates to the MD. Show less



Resato International BV

• Netherlands
• Machinery Manufacturing
• 1 - 100 Employee

• Business Unit Director Customer Care

  • Jan 2018 - Nov 2020

  Customer care is not a department, it's an attitude. In my role as Business Unit Director Customer Care I am responsible to manage this attitude, to make our customers say "wow" to our service.This role covers all three divisions: High Pressure Technology, Waterjet-Technology and Hydrogen-Technology.• Determine Mission-Vision-Strategy Customer Care business unit• Drafting the Customer Care (annual) plan and P&L business unit• P&L responsible business unit Customer Care (6M)• Improve, professionalize, implement processes• Daily management of 16 internal and external employees• Coaching and training of personnel and distributors• Realized average revenue growth 17% per year• MT member, co-determining company Mission Vision Strategy Show less

• Business Unit Director High Pressure division

  • Aug 2009 - Jan 2018

  Responsible for the behavior of the sales force of the high pressure division of Resato International BV. Export to regions such as: Western-Europe, North Sea Region, Caspian Sea, Middle East, North Africa, Northern America and South East Asia.• Determining Mission-Vision-Strategy business unit High Pressure• Drafting business unit High Pressure (annual) plan and P&L• P&L responsible business unit High Pressure• Improve, professionalize, implement processes• Daily management of 12 internal and external employees• Set up, coordinate and manage agencies• Annual realized average revenue growth of 12.5%• MT-member, co-determine company Mission-Vision-Strategy Show less

• Sales Manager

  • Jan 2005 - Aug 2009

  Responsible for the sales and sales support internal and external.• Responsible for the sales High Pressure division• Drafting sales and marketing (annual) plan• Improve, professionalize, implement processes• Daily management of 6 internal and external employees• Set up, coordinate and manage agencies• Annual realized average revenue growth of 12.5%• MT-member, co-determine company Mission-Vision-Strategy

• Sales Engineer

  • Mar 1997 - Jan 2005

  Internal Sales Engineer• Coordinate service department• Coordinate production• Draw up and follow up quotations• Cold acquisition• Organize and coordinate International exhibitions



Centre for Innovative techniques (CIT)

• Groningen, Netherlands

• Sales and Marketing coordinator

  • Jun 1996 - Mar 1997

  Coordinate sales, marketing and service activities. • Coordinate service department • Coordinate production • Draw up and follow up quotations • Cold acquisition • Organize and coordination national exhibitions Coordinate sales, marketing and service activities. • Coordinate service department • Coordinate production • Draw up and follow up quotations • Cold acquisition • Organize and coordination national exhibitions