Herman Reeling Brouwer
General Manager JW Marriott Guadalajara at Aimbridge Prisma- Claim this Profile
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English Full professional proficiency
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Dutch Native or bilingual proficiency
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Spanish Full professional proficiency
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German Professional working proficiency
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Portuguese Limited working proficiency
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French Limited working proficiency
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Credentials
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Inspiring and Motivating Individuals
Coursera Course CertificatesFeb, 2016- Sep, 2024 -
Managing Talent
Coursera Course CertificatesFeb, 2016- Sep, 2024
Experience
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Aimbridge Prisma
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Mexico
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Hospitality
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1 - 100 Employee
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General Manager JW Marriott Guadalajara
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Apr 2021 - Present
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Marriott International
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United States
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Hospitality
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700 & Above Employee
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Costa Rica Marriott Hacienda Belen / Los Suenos Marriott Ocean Golf & Resort
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Jun 2019 - Apr 2021
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General Manager The Westin Santa Fe, Mexico City
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May 2016 - May 2019
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Starwood Hotels & Resorts Worldwide, Inc.
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Hospitality
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100 - 200 Employee
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General Manager The Westin Guadalajara
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Aug 2015 - Apr 2016
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Development & Acquisitions Latin America Support
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Jan 2015 - Dec 2015
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Task Force General Manager Sheraton Barra Hotel
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Apr 2015 - Jul 2015
Supporting the re branding process, as Task Force GM, of the Sheraton Barra Rio de Janeiro Hotel (from Radisson to Sheraton), official transition took successfully place on May 27, 2015.
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New Builds & Transitions Task Force
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Oct 2014 - Jan 2015
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General Manager Aloft Guadalajara
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Sep 2013 - Oct 2014
In charge of the day-to-day operating of this 142 room property located in the financial district of Guadalajara. Responsible during the Pre Opening, Grand Opening (Feb 2014) as well as transition process to franchise (Oct 2014).
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General Manager Sheraton Mar del Plata Hotel & Convention Center
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Nov 2007 - Sep 2013
Responsible for the operation of this 194 room hotel with over 4000 m2 of meeting space, located in the most important coastal city of Argentina.
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Cluster General Manager Sheraton Salta & Hotel Patios de Cafayate (Luxury Collection)
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Jul 2005 - Nov 2007
Responsible for 2 properties since the pre opening fase managed by Starwood Hotels & Resorts Worldwide Inc.: Sheraton Salta Hotel and a Luxury Resort, located within a winery, in Cafayate, Salta, Argentina, part of The Luxury Collection.
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Cluster General Manager The Haciendas
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Feb 2001 - Jul 2005
In charge of the re branding process, from GHM/ Aman Resorts to The Luxury Collection by Starwood Hotels & Resorts Worldwide Inc., and later operation of 4 Luxury Resorts in the Yucatan Peninsula: Hacienda Temozon, Hacienda San Jose, Hacienda Santa Rosa, Hacienda Uayamon and Hacienda Puerta Campeche. In case of this last hacienda I was in charge of the pre opening and opening fase as well as the operation afterwards. This project is the result of a unique marriage between a tourism project and the communities where the haciendas are located as a form towards integral development by incorporating the local Mayan community in the services that the hotels offer and have exceeded its initial objectives in terms of revenue, guest satisfaction as well as the area of development.
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Executive Assistant Manager Sheraton Mar del Plata Hotel
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Dec 1998 - Feb 2001
Responsible for the F&B and, in absence of the General Manager, the Hotel Operation.
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4 MAR ARGENTINA SA
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Argentina
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Facilities Services
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1 - 100 Employee
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Director
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Aug 1996 - Dec 1998
A family-owned company with offices in Argentina and Chile. 4 MAR is a manufacturer of PVC stripdoors and exclusive representative and distributor of several international rolling door and loading dock equipment manufacturers (USA, Italy and The Netherlands). A family-owned company with offices in Argentina and Chile. 4 MAR is a manufacturer of PVC stripdoors and exclusive representative and distributor of several international rolling door and loading dock equipment manufacturers (USA, Italy and The Netherlands).
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ITT Sheraton
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Hospitality
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1 - 100 Employee
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F&B Director Sheraton Warsaw Hotel & Towers
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Jun 1995 - Aug 1996
Participated in the pre-opening of this first Sheraton in Poland with 6 outlets and banquet facilities for up to 800 persons. As member of the pre-opening team I was responsible for the initial FFE and OS&E purchases for the F&B department, defining the outlet philosophies and their promotional planning as well as the hiring and training of all staff.
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F&B Manager Sheraton Recife Hotel
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Jan 1994 - May 1995
Directly responsible for all F&B generated revenue and the overall F&B operation.
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F&B Assistant Sheraton Buenos Aires Hotel & Convention Center
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Dec 1991 - Jan 1994
Supporting the F&B Director in the F&B operation of the hotel with 5 outlets and the biggest convention center in the city of Buenos Aires.
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Education
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Hotel Management School LES ROCHES, Crans Montana
Bachelor's Degree, Hotel/Motel Administration/Management -
“Cornelis Drebbel College”, Alkmaar, Holland
High School -
“Jan van Scorel College”, Alkmaar, Holland
High School