Herbert Sidik

Senior Digital Marketing Executive at EMERGE Group
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English Full professional proficiency
  • Chinese Limited working proficiency

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5.0

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Keith Yong

Herbert is a very creative and hardworking guy! Took pride of his work and are very good ij digital marketing!

Keith Ting

Herbert is a detail minded and down to earth individual. Working with him was a joy and a privilege for me as he guided us with professionalism and he always ensures the safety and morale level of people working under him. I am sure he would bolster the reputation of any company that he joins.

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Credentials

  • BCSS [Building & Construction Safety Supervisor]
    Building and Construction Authority
  • Google Partners
    Google
  • Specialist Bayonet
    Singapore Armed Forces (SAF)

Experience

  • EMERGE Group
    • Singapore
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Digital Marketing Executive
      • Jun 2021 - Present

      Developing and implementing digital marketing strategies and campaigns that align with the overall business goals. Conducting market research and analyzing customer insights to identify opportunities for growth and optimization. Creating and managing paid advertising campaigns across various digital platforms, such as Google Ads, Facebook Ads, Tiktok Ads and LinkedIn Ads. Managing and optimizing organic search engine optimization (SEO) efforts to increase website traffic and search engine visibility Create content, manage and optimize social media marketing campaigns across various platforms, such as Facebook, Instagram, Twitter, Tiktok and LinkedIn. Managing and collaborating with other departments, partners & content creators/KOLs to execute projects and campaigns effectively. Staying up-to-date with the latest trends and best practices in digital marketing, and proactively identifying opportunities to apply them to the business. Show less

  • HerbertwY
    • Singapore
    • [HOBBY] Gaming Content Creator & Streamer
      • Mar 2020 - Present

      Ex-Competitive Gamer with a fast growing community of followers among the FPS Gaming Niche. Manage, Schedule & Host live broadcasting of my games, providing valuable & entertaining content for my international audiences to enjoy. (Unique requests, Tricks & Tips, Mini Tournaments, Giveaways, etc.) Experience in Freelance Esports Shoutcasting Gigs. Manage a team of Community Moderators. Signed as a talent / partnership with EMERGE Esports for brand & product deals, collaborations, sponsorships & events. Manage multiple social media pages on different platforms. Merch Sales & Subscriptions. Graphic Design & Video Editing - Facebook Page Cover, Social Media Posts, Clips, Highlight reels, Youtube videos, Tiktok videos, Merch designs, etc. Show less

  • Value Investing Academy
    • Singapore
    • Education Administration Programs
    • 1 - 100 Employee
    • Digital Marketing & Operations Executive
      • Aug 2018 - Jun 2021

      Develop targeted marketing campaigns via Social Media & Google Advertisements and other organic platforms to drive the best return on investment for the company within the given budget. Define, track, interpret and deliver success metrics (CTR, CPL, Conversion Rate). Attract potential enrollees and subscribers via Social Media & Google Advertisements, E-mail Campaigns, Lead-Gens forms, Landing Pages, etc. A/B Testing, Facebook pixel, Google Tag Manager, Google Search Console, Aweber, Mailchimp, Leadpages, Instapage, Clickfunnels, SEMRush, Moz, Oberlo, Zapier Integration/Automations, etc. Assists with the operation of the workshops both locally and internationally. (Videos, Photos, Interviews, Closing Sales & Coaching Students during classes.) Redesigned & developed the company's website - Co-manage as webmaster; Wordpress HTML/CSS coding, SEO, etc. Idealized, planned, formed a team and fully developed the ViA online training membership site and 'Value Investing Simplified' book launch. Assisting with the fulfillment of book orders worldwide (Shipping & Logistics). Head in charge of marketing, sales funnel, back-end system and technical support. Co-Manage the Company's Social Media Pages. Market research & analysis; Google Analytics, Google Trends etc. Manage live broadcasting events using OBS and moderate comments via the platform it is being broadcasted to; Facebook Live, Everwebinar/Webinarjam, etc. Graphic Design & Video Edit - Cover pages, Landing pages, Video Banners, Event banners, Brochures, Infographics, Emails, etc. Daily/Weekly/Monthly Reports and Analysis. Show less

  • PSSI International Pte Ltd
    • Singapore
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Regional Digital Marketing & Operations Executive
      • Feb 2018 - Sep 2018

      Identify and secure potential clients (International B2B) by developing creative pitches and propositions aimed at specific industry sectors; E-mail Campaigns, Lead-Gens forms, etc. Required to travel internationally to meet clients and oversee events when needed (APAC and Middle East Region) Redesigned & developed the company's website - Took over as the webmaster; Wordpress HTML/CSS coding, SEO, etc. Created and manages the company's Social Media Pages. Market and Competitor research; Google Analytics, etc. Develop targeted marketing campaigns and customer incentives to drive best return on Investment. Define, track, interpret and deliver success metrics. (Facebook ads, Linkedin ads, Google Adwords, etc.) Graphic Design - Cover pages, Landing pages, Video Banners, Event banners, Brochures, Infographics, Emails, etc. Develop and improved the company's operations and internal system via digitalization; transferred database to online, QR code system, etc - Ultimately helped save a lot of print and making operations more convenient and efficient. Daily/Weekly/Monthly Reports and Analysis. Show less

  • Intrapress Pte Ltd
    • Singapore
    • Digital Marketing Executive
      • Jul 2016 - Dec 2017

      Content Marketing; Manage clients' Social Media Pages (Facebook/Instagram/Twitter) Assist and Launch advertisement campaigns as per clients' requirements via Google Adwords, Facebook/Instagram Ads, Native Ads, Etc. Engage and Co-ordinate/Manage a team (Copywriters, Graphic Designers, Photographer/Videographers, etc) in accordance with the project needs. Provide analytics/insights and recommend clients whenever there is room for improvement. E-Commerce Experience - Mass uploading products and managing product sales, promotional offers, giveaways using different E-Commerce platforms for each respective client - of any field. (Shopify, Woocommerce, Lazada, Qoo10, eBay, Shopee, Amazon, etc.) Traveled and met oversea clients in Malaysia and Indonesia to support their marketing/sales campaigns. Show less

  • Singapore Army
    • Singapore
    • Armed Forces
    • 700 & Above Employee
    • Combatant Admin Specialist
      • Jun 2014 - Jun 2016

      Graduated from Specialist Training School as a 3rd Sergeant Infantryman. Manage and carry out commands/instructions for troopers. Posted as an Admin Specialist in the 2nd Battalion Singapore Infantry Regiment. Manage and handle administration and HR duties for the company (Example: Emails, Documents, Manpower Resources, etc.) while still carrying out normal infantry combat training. Team Leader/Player Graduated from Specialist Training School as a 3rd Sergeant Infantryman. Manage and carry out commands/instructions for troopers. Posted as an Admin Specialist in the 2nd Battalion Singapore Infantry Regiment. Manage and handle administration and HR duties for the company (Example: Emails, Documents, Manpower Resources, etc.) while still carrying out normal infantry combat training. Team Leader/Player

  • Sunnyhills Pte Ltd
    • Singapore
    • Retail Sales Assistant
      • Jan 2012 - Mar 2014

      Time Management between Full time Studies and work Interact with different kinds of customers; many tourists like to visit the place as it was located at the Raffles Hotel Arcade. Long hours representing and promoting the company during sales event (Example: Annual booths at Takashimaya for Mid-Autumn Festival event) Time Management between Full time Studies and work Interact with different kinds of customers; many tourists like to visit the place as it was located at the Raffles Hotel Arcade. Long hours representing and promoting the company during sales event (Example: Annual booths at Takashimaya for Mid-Autumn Festival event)

  • Shin Khai Constructions Pte. Ltd.
    • Singapore
    • Construction
    • 1 - 100 Employee
    • Civil Engineering Intern
      • Mar 2013 - May 2013

      Assist the Site Engineer at the Construction Site (Residence 88 Condo @ Lorong Marican) Assist with the usage and management of equipment. Assist with the management of sub-contractors' work. Read drawings and carry out instructions for the construction workers. Assist with the administration works at the Site Office. Assist the Site Engineer at the Construction Site (Residence 88 Condo @ Lorong Marican) Assist with the usage and management of equipment. Assist with the management of sub-contractors' work. Read drawings and carry out instructions for the construction workers. Assist with the administration works at the Site Office.

  • LENAS
    • Belgium
    • Restaurants
    • 1 - 100 Employee
    • Waiter
      • Apr 2011 - Dec 2011

      Time Management between Full Time Studies & Work Deal with many different types of customers and learned different ways to approach/interact with them. Stress Management & Multitask - Extremely hectic environment especially during peak hours when they is a lot of customers to serve. Time Management between Full Time Studies & Work Deal with many different types of customers and learned different ways to approach/interact with them. Stress Management & Multitask - Extremely hectic environment especially during peak hours when they is a lot of customers to serve.

Education

  • Singapore Polytechnic
    Civil Engineering with Business
    2011 - 2014
  • Punggol Secondary School
    2007 - 2010

Community

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