Herb Hammer

Marketing Communications Consultant at Hammer Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Cullman, Alabama, United States, US
Languages
  • English -

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Communications Consultant
      • Jan 2016 - Present

      Develop communications strategy platforms and marketing plans for heavy duty truck, trailer and agriculture equipment dealers and for commercial fleets and heavy duty repair shops. Develop communications strategy platforms and marketing plans for heavy duty truck, trailer and agriculture equipment dealers and for commercial fleets and heavy duty repair shops.

    • National Sales Manager
      • Mar 2011 - Present

      • Developed and implemented an internet website platform for heavy duty truck and trailer dealers and farm equipment dealers throughout Canada and the U.S., providing custom enhanced online listings for new and used equipment including Google maps, search engine optimization, product walk-around videos and full training. • Managed national dealer web site rollout for Utility Trailer Company. • Developed and implemented an internet website platform for heavy duty truck and trailer dealers and farm equipment dealers throughout Canada and the U.S., providing custom enhanced online listings for new and used equipment including Google maps, search engine optimization, product walk-around videos and full training. • Managed national dealer web site rollout for Utility Trailer Company.

    • Regional Sales Manager
      • Jun 2008 - Mar 2011

      Sold maintenance software systems and parts data base management to truck fleets, truck OEMs, auto parts retail/wholesale and independent repair facilities. Sold maintenance software systems and parts data base management to truck fleets, truck OEMs, auto parts retail/wholesale and independent repair facilities.

    • National Account Manager
      • Apr 2000 - Jun 2008

      Managed branding promotions for several truck OEs (Peterbilt,Kenworth,Freightliner,Caterpillar and John Deere), including advertising merchandise, trade exhibits and special events. Managed branding promotions for several truck OEs (Peterbilt,Kenworth,Freightliner,Caterpillar and John Deere), including advertising merchandise, trade exhibits and special events.

    • Marketing Services Manager
      • Oct 1988 - Apr 2000

      Marketing and Sales Manager for CCJ, Owner Operator and Distribution magazines. Managed 9 regional sales personnel and marketing staff in production, circulation and distribution. Marketing and Sales Manager for CCJ, Owner Operator and Distribution magazines. Managed 9 regional sales personnel and marketing staff in production, circulation and distribution.

    • Communications Manager
      • May 1982 - Oct 1988

      Directed advertising/public relations activities for truck manufacturer including B2B, trade and international campaigns, special events and national dealer promotions. Directed advertising/public relations activities for truck manufacturer including B2B, trade and international campaigns, special events and national dealer promotions.

Education

  • San Jose State University
    Journalism/marketing

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