Experience

The Westin Tokyo ウェスティンホテル東京

• Japan
• Hospitality
• 1 - 100 Employee

• Director of Marketing Communications

  • Jan 2018 - Present

  - Lead all marketing communications and digital marketing efforts with specific focus on the realignment and activation of Westin's signature wellness programs in the hotel - Responsible for the rebranding of key restaurant and wedding concepts based on the hotel's target audience and market intelligence - Develop contingency plans and new revenue streams to recover from the negative impact from COVID-19 - Launched the hotel’s online shop in 2021 and achieved the highest sales revenue to date for festive collection - Revamp all marketing communications work processes with a more cost-effective approach while elevating the quality of project delivery - Drive integrated hotel-wide campaigns to elevate branding and achieve multiple objectives while keeping hotel revenue in mind - Localize global campaigns into relevant and engaging activations that resonates with the Japanese market - Champion hotel integration project and revamped all hotel, restaurant and spa websites with streamlined contents and enhanced photography Show less



The Westin Yokohama ウェスティンホテル横浜

• 日本 神奈川県 横浜

• Director of Marketing Communications (Pre-opening Task Force)

  • Jan 2022 - Mar 2022

  - Pre-opening task force for the latest flagship Westin hotel in Japan - Develop marketing communications strategies to position the hotel as the wellness and lifestyle destination in Yokohama - Develop restaurants and bar strategies and positioning with Food & Beverage and Culinary teams - Develop sales and marketing collaterals, press release and photography for the hotel - Setup hotel website and all social media channels to establish strong online presence - Coach Marketing Communications and Operations team members regarding brand knowledge and operation standards Show less



Sheraton Hong Kong Hotel & Towers

• Hong Kong
• Hospitality
• 1 - 100 Employee

• Director of Marketing Communications

  • May 2017 - Jan 2018

  - Lead the Marketing Communications and Online Marketing team to deliver integrated marketing campaigns for the hotel- Develop and deliver marketing communication strategies for the hotel covering advertising, media relations, partner marketing, collaterals production and corporate photography- Spearhead the development and execution of creative concepts for marketing campaigns with agencies, production houses and photographers- Champion rebranding and styling projects for major hotel segments and products- Devise and monitor advertising budget and overall communications plan for both online and offline channels- Collaborate with regional brand team to execute brand campaigns and maximize brand presence- Drive incremental online revenue for the hotel through SEM, SEO, display marketing, social media marketing and OTA management- Orchestrate the development of localized hotel website in 5 languages with rich media and social contents Show less

• Senior Marketing Communications Manager

  • Jan 2015 - Apr 2017



Sheraton Hong Kong Hotel & Towers

• Hong Kong
• Hospitality
• 1 - 100 Employee

• Senior Marketing Communications Manager

  • May 2011 - Sep 2013



Lei Garden Restaurant Group (Michelin One-Starred)

• Marketing Operations Manager

  • 2010 - 2011



Sony

• Entertainment Providers
• 700 & Above Employee

• Marketing Officer

  • 2008 - 2010



SmarTone

• Hong Kong
• Telecommunications
• 500 - 600 Employee

• Content Research Assistant

  • 2007 - 2008



Lane Crawford

• Hong Kong
• Retail
• 400 - 500 Employee

• Merchandise Coordinator

  • 2006 - 2007