Henry Hengyi Zhang
Head of Product Content at Twin Cat Studio at Gamehaus- Claim this Profile
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Chinese Native or bilingual proficiency
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English Professional working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Credentials
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Product Strategy
Kellogg Executive EducationDec, 2020- Nov, 2024 -
Business Analytics
Imperial College Business SchoolAug, 2020- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2020- Nov, 2024 -
Sales Enablement Certified
HubSpot AcademyMay, 2020- Nov, 2024 -
Inbound Marketing Certified
HubSpot AcademyFeb, 2019- Nov, 2024 -
Content Marketing Certified
HubSpot AcademyJan, 2019- Nov, 2024
Experience
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Gamehaus
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China
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Computer Games
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1 - 100 Employee
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Head of Product Content at Twin Cat Studio
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Jun 2020 - Present
Twin Cat Studio is under Gamehaus and is the developer of "Whispers: Interactive Romance Stories", which is available on both Google Play and App Store: - https://play.google.com/store/apps/details?id=com.twincat.whispers- https://apps.apple.com/us/app/whispers-interactive-stories/id1546336250 Twin Cat Studio is under Gamehaus and is the developer of "Whispers: Interactive Romance Stories", which is available on both Google Play and App Store: - https://play.google.com/store/apps/details?id=com.twincat.whispers- https://apps.apple.com/us/app/whispers-interactive-stories/id1546336250
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Northwestern University - Kellogg School of Management
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United States
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Higher Education
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700 & Above Employee
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Product Strategy Course Leader (China)
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May 2021 - Present
Course Leader (China) of Kellogg Executive Education Online.Course: "Product Strategy -- Discovering, Developing, Managing, and Marketing Products as a Business": https://www.kellogg.northwestern.edu/executive-education/individual-programs/online-programs/prodstrat.aspx Course Leader (China) of Kellogg Executive Education Online.Course: "Product Strategy -- Discovering, Developing, Managing, and Marketing Products as a Business": https://www.kellogg.northwestern.edu/executive-education/individual-programs/online-programs/prodstrat.aspx
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UPLTV
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China
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Technology, Information and Internet
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Head of Marketing
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Jul 2017 - Jun 2020
- UPLTV is an ad tech company incubated by Avid.ly. It provides game publishers with user acquisition and monetization solutions. It has over 500 enterprise partners and displays two billion ads per month;- I was one of the earliest members and the first marketing role of the company, and led a small but brilliant team;- As the head of marketing of UPLTV, I was in charge of marketing strategy drafting and execution, social media and community management, copywriting and proofreading, event planning, public relations and leads generation;- I organized over 30 online/offline events, driven triple-digit growth annually of owned media, generated over 100 qualified leads per month, and managed to handle crisis communications;- I was awarded “2019 Employee of Special Contribution”.
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Avid.ly
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China
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Computer Games
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1 - 100 Employee
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Corporate Marketing Manager
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Jul 2017 - Jun 2020
Avid.ly is a mobile game publisher of 200+ plucky souls avidly pursuing new challenges. With 200+ titles released worldwide, we specialize in worldwide publishing through cost-effective user-acquisition, and LTV-oriented monetization with a focus on casual, mid and hard-core genres. Many of our titles have been featured by Google Play and App Store.I was in charge of corporate branding and public relations. Avid.ly is a mobile game publisher of 200+ plucky souls avidly pursuing new challenges. With 200+ titles released worldwide, we specialize in worldwide publishing through cost-effective user-acquisition, and LTV-oriented monetization with a focus on casual, mid and hard-core genres. Many of our titles have been featured by Google Play and App Store.I was in charge of corporate branding and public relations.
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Idealens Technology Co., Ltd.
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China
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Computers and Electronics Manufacturing
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Marketing Manager
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Mar 2016 - Jun 2017
- Idealens is a tech company that develops VR headsets and AR solutions to enterprises and consumers;- I was the first overseas marketing and sales role. During the time, I organized multiple product launch events, exhibited expos worldwide, managed social media, and sold over 1,000 units of VR headsets mainly to US, EU, and Japan. - Idealens is a tech company that develops VR headsets and AR solutions to enterprises and consumers;- I was the first overseas marketing and sales role. During the time, I organized multiple product launch events, exhibited expos worldwide, managed social media, and sold over 1,000 units of VR headsets mainly to US, EU, and Japan.
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DHL
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Germany
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Key Account Executive
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Sep 2014 - Feb 2016
- DHL is one of the largest international express and supply chain companies;- As a member of the KA project team, I worked closely with DHL global functions to ensure KA clients' (Apple, Dell, and Intel) needs are fulfilled by providing timely and accurate information on the shipment status, customs procedures, and logistics services in general. - DHL is one of the largest international express and supply chain companies;- As a member of the KA project team, I worked closely with DHL global functions to ensure KA clients' (Apple, Dell, and Intel) needs are fulfilled by providing timely and accurate information on the shipment status, customs procedures, and logistics services in general.
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Godolphin
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United Arab Emirates
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Spectator Sports
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100 - 200 Employee
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Trainee
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Aug 2013 - Jun 2014
- Godolphin is a global horse racing operation, headquartered in Dubai;- Daily work including horse care, stable cleaning, yearlings training, etc. Also studied horse anatomy, commercial breeding, and racing knowledge via taking courses, on-the-job training, and visits to related institutions. - Godolphin is a global horse racing operation, headquartered in Dubai;- Daily work including horse care, stable cleaning, yearlings training, etc. Also studied horse anatomy, commercial breeding, and racing knowledge via taking courses, on-the-job training, and visits to related institutions.
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Disneyland Resort
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United States
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Entertainment
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700 & Above Employee
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College Program Intern
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Jan 2012 - May 2012
- Worked as a “cast member” at Disneyland Resort in my last college year. Daily work including F&B and guest service. I also took business-related courses provided by Disney University. - Worked as a “cast member” at Disneyland Resort in my last college year. Daily work including F&B and guest service. I also took business-related courses provided by Disney University.
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Education
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2020 - 2022
The University of Manchester
Master of Business Administration - MBA, Business Administration and Management, General -
2020 - 2020
Northwestern University - Kellogg School of Management
Executive Education, Product Strategy -
2020 - 2020
Imperial College Business School
Executive Education, Business Analytics -
2011 - 2012
San Diego State University
Exchange Student, Liberal Arts and Sciences, General Studies and Humanities -
2008 - 2012
Sichuan University
Bachelor of Arts (B.A.), English Language and Literature, General
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