Experience

Illuminera

• China
• Advertising Services
• 1 - 100 Employee

• Media head

  • Jan 2018 - Present



Omnicom Media Group China

• China
• Advertising Services
• 1 - 100 Employee

• Business Director

  • Sep 2016 - Mar 2017

  all media planning for AMORE GROUP all media planning for AMORE GROUP



IPG Mediabrands-UM

• Shanghai

• Media Planning Director

  • Feb 2015 - Sep 2016

  Serving local/global clients, providing strategic /integrated works Serving local/global clients, providing strategic /integrated works



SPT Digital

• Shanghai

• Business Director/Partner

  • Aug 2011 - Dec 2014

  • Take full charge of business, help company business growth. • Responsible for company positioning and development path; • Doing internal/external trainings • Take full charge of business, help company business growth. • Responsible for company positioning and development path; • Doing internal/external trainings



Posterscope China

• Shanghai

• Account/Integration Director

  • Apr 2009 - Aug 2011

  • Provide innovation and integration service for clients of the whole group • Do training across national offices and key clients, enhance company marketing to both internal /outside and information sharing； • New trends and technology development; • Provide OOH media planning and buying and IMC service for coca-cola • New business • Client including Nivea、Fererro，Craft、Nikkon、c-bons、Rado、SISELY，Bayer、AIA、coca-cola，Nokia、Budwiser、Xtep etc. • Provide innovation and integration service for clients of the whole group • Do training across national offices and key clients, enhance company marketing to both internal /outside and information sharing； • New trends and technology development; • Provide OOH media planning and buying and IMC service for coca-cola • New business • Client including Nivea、Fererro，Craft、Nikkon、c-bons、Rado、SISELY，Bayer、AIA、coca-cola，Nokia、Budwiser、Xtep etc.



Focus Media

• Spain
• Advertising Services
• 1 - 100 Employee

• Product Director of Digital TV Department

  • Dec 2007 - Feb 2009

  1. Negotiation with local general offices of Broadcasting and Television, including evaluation on digital TV market value and other data support. 2. Develop digital TV products including product definition, product forms, product cost etc. 3. Set up sales presentations, training sales staff. 4. Job management, including the quality control on technical platform, pre-work and communication, making internal working flow, Sales rules and sales commission. 1. Negotiation with local general offices of Broadcasting and Television, including evaluation on digital TV market value and other data support. 2. Develop digital TV products including product definition, product forms, product cost etc. 3. Set up sales presentations, training sales staff. 4. Job management, including the quality control on technical platform, pre-work and communication, making internal working flow, Sales rules and sales commission.



OMD EMEA

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Outdoor Media Manager

  • Jun 2006 - Nov 2007

  • Provide media planning and buying service for client • New business including Nissan, Sony, Nippon, Westin hotel • Client including Fedex, Visa, Apple, Levi’s, AXA, Disney Movie, Absolute, Ecco, Shang-rila, Lotte, Catier, IWC, Lacoste, Hugo boss, Dunhill, Nivea, Frisk, Pepsi food etc • Provide media planning and buying service for client • New business including Nissan, Sony, Nippon, Westin hotel • Client including Fedex, Visa, Apple, Levi’s, AXA, Disney Movie, Absolute, Ecco, Shang-rila, Lotte, Catier, IWC, Lacoste, Hugo boss, Dunhill, Nivea, Frisk, Pepsi food etc



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Outdoor media supervisor

  • Apr 2003 - Jun 2006

  • Provide media buying service in China for coca-cola • Provide media planning and buying service for HP across its product lines • Clients including McD’s, Heniken, Puma, SGM, LVMH etc. • New business • Provide media buying service in China for coca-cola • Provide media planning and buying service for HP across its product lines • Clients including McD’s, Heniken, Puma, SGM, LVMH etc. • New business