Experience

North York Harvest Food Bank

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Director of Development & Marketing

  • Jun 2018 - Present



CIBC Capital Markets

• Capital Markets
• 700 & Above Employee

• Marketing Analyst (Contract)

  • 2017 - Jun 2018



Purple Integration

• Markham, Ontario

• Event Director

  • Oct 2013 - Jun 2017

  - Created two annual signature events - Chinese New Year Celebrations (50,000 visitors over 3 days) and DiwaliFest (130,000 visitors over 3 days) - Managed 2014 TD Festival of South Asia, one of Toronto's largest street festivals with 180,000 visitors over 2 days - Secured sponsors and managed sponsorship fulfillment - Developed and managed marketing & promotion strategy, including media relations - Managed event logistics, including MC script and speeches - Created two annual signature events - Chinese New Year Celebrations (50,000 visitors over 3 days) and DiwaliFest (130,000 visitors over 3 days) - Managed 2014 TD Festival of South Asia, one of Toronto's largest street festivals with 180,000 visitors over 2 days - Secured sponsors and managed sponsorship fulfillment - Developed and managed marketing & promotion strategy, including media relations - Managed event logistics, including MC script and speeches



Chinese Canadian Times

• Markham, ON

• General Manager (Contract)

  • 2013 - 2014

  - Developed a strategic framework and identified business priorities - Established a professional office - Spearheaded stakeholder and government relations effort - Contributed editorially and ad sales - Developed a strategic framework and identified business priorities - Established a professional office - Spearheaded stakeholder and government relations effort - Contributed editorially and ad sales



Yee Hong Centre For Geriatric Care

• Canada
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Development and Communications

  • Jan 2008 - Apr 2013

  - Led all community fundraising and communication efforts - Managed annual fundraising gala, Dragon Ball, and averaged $826,000 in net funds raised over 6 years - Developed and produced annual reports, newsletters and campaign marketing materials - Served as key media contact - Led all community fundraising and communication efforts - Managed annual fundraising gala, Dragon Ball, and averaged $826,000 in net funds raised over 6 years - Developed and produced annual reports, newsletters and campaign marketing materials - Served as key media contact



ErinoakKids Centre for Treatment and Development

• Canada
• Hospitals and Health Care
• 300 - 400 Employee

• Project Manager, Community Relations (Contract)

  • Jan 2007 - Dec 2007

  - Managed the new brand launch, including invitation, event logistics and catering. Event attracted 700 attendees - staff, volunteers, donors, community partners and government officials. - Managed annual golf tournament. Improved volunteer management and more diligent planning led to 200% increase in net revenue from previous year. - Developed and produced a new corporate brochure and stationery. - Served on the website re-development committee and resulted the launch of a new website. - Managed the new brand launch, including invitation, event logistics and catering. Event attracted 700 attendees - staff, volunteers, donors, community partners and government officials. - Managed annual golf tournament. Improved volunteer management and more diligent planning led to 200% increase in net revenue from previous year. - Developed and produced a new corporate brochure and stationery. - Served on the website re-development committee and resulted the launch of a new website.



The Credit Valley Hospital Foundation

• Mississauga, ON

• Development Manager, Special Events (Contract)

  • Sep 2005 - Aug 2006

  - Managed 3 signature annual events - Valentine's Gala, Annual Golf Classic and Women With Drive Golf Tournament. Both the Valentine's Gala and Women With Drive golf event set then attendance and fundraising records. - Managed 3 signature annual events - Valentine's Gala, Annual Golf Classic and Women With Drive Golf Tournament. Both the Valentine's Gala and Women With Drive golf event set then attendance and fundraising records.