Business Development Director (RNDC States)

• Nov 2022 - Present

Senior Sales Executive

• Apr 2020 - Present

- Supplier consulting on (WOW) ways of working within the Alcoholic Beverage Industry. - Consulting on category trends and brands within Franchise, Open, and Control states. - Innovative craft brand strategy as well as innovation launch plan steps with distributors. - Other: Supplier Contracts, State brand registration, 3 tier system within alcoholic beverage space. - Supplier consulting on (WOW) ways of working within the Alcoholic Beverage Industry. - Consulting on category trends and brands within Franchise, Open, and Control states. - Innovative craft brand strategy as well as innovation launch plan steps with distributors. - Other: Supplier Contracts, State brand registration, 3 tier system within alcoholic beverage space.

VP of Sales

• Apr 2022 - Nov 2022

Samson & Surrey Division Southern Region

• Oct 2020 - Apr 2022

Senior sales leader for Samson and Surrey in the southern region. Senior sales leader for Samson and Surrey in the southern region.

Director of Supplier Business Development

• Sep 2016 - Apr 2020

• Develop assigned supplier’s business across all RNDC states working with state level leadership. • Work with Off & On sale National accounts teams within RNDC & Supplier to drive overall results. (Walmart, Sam's, Kroger, CVS etc....) • Regional Chain calls (Goody, Beverage Depot, Liquor Barn, Fossil Creek, Gabriel’s) • Work with Supplier representatives to create corporate level all state programs and tracking systems. Responsible for the following: • KPI creation & tracking / Training / Pricing / Selling concepts / Contract Negotiations / RTM / Program creation and execution / National Accounts calls & execution / Corporate planning / Budget & ROI planning / Financial Planning / Annual Operating Plan (AOP) / Strategic Planning / Forecasting / Channel management / Vendor Management / Team leadership / Team Building / Broker Management (Control state) / Channel program development / Category Management lead / Nielsen & IRI analysis / Lead Supplier TTT meeting / Executive sales mgt. Show less

Director of Sales, Operations and Planning

• Jan 2006 - Jul 2016

• Implemented & managed a consistent sales planning process driving execution across 17 states. • Managed National and Regional chain programming, planning and execution. • National & Regional acct chain calls. (Price Chopper, Schnucks, Wal-Mart, Hy-Vee, Dierbergs, Shop & Save) • Created, implemented and executed the National & Regional brand marketing programs. • Managed, trained, coached, and influenced division Sales, Marketing & Finance team of 71 employees across the 17 states in division. 4.4m cases / $501m gross sales • Drove planning & implementation of new Route to Market structures. Dedicated overlay. Negotiated contract elements with RNDC. • Work with executive team counterparts to drive best practices, ways of working, monthly goals, pricing, KPI’s, brand standards & sales practices. • Developed & implemented program strategy, sales process in franchise, broker & open state’s. • Executed and developed a division innovation planning process to ensure both PRUSA and distributor sales teams achieve goals. (strategy & plans, goals, budgets, orders, pricing) • Developed, implemented, trained and monitored the PRUSA CRM platform called BRIEFCASE. (connected to salesforce .com) • Drive & monitor the implementation of company commercial strategies and the development of new strategies across the 17 states in the division. • Created and implemented new KPI management process across the division Previous Pernod Ricard Positions - Area Sales Manager, based in Kansas City, Ks (3 yrs) Promoted - North Plains Region Wine Manager (WI,MN,MO,NE,SD,ND) based in Kansas City, Ks (2.5 yrs) Promoted Show less

State Manager / Area Sales Manager / Division Manager

• May 1995 - Jan 2006

• Managed and developed the Gallo portfolio in 13 distributors across the state. • National and regional account chain calls. (Bakers, Kroger, Hy-Vee, Quick Shop, Food 4 Less, Price Chopper, Cub Foods, Piggly Wiggly, Woodman’s, Wal-Mart, Sam’s) • Conducted consistent educational and training seminars with distributor management and salespeople on Gallo products and standards of performance. • Hired managed and trained direct reports that were promoted to elevated roles. • Create & manage state budgets: (i.e. Program allowance, POS, coupon, incentive and display) • Created price programs to achieve sales volume, distribution and financial goals. • Launch Innovation: (State approvals, Pricing, Launch Meetings, Present to National Accounts) • Implemented creative local activation of National focus calendar to achieve 94% of objectives. Previous positions with Gallo. - State Sales Manager (All brands), Kansas City, Ks - State Manager Wine, Kansas City, Ks Promoted - Field Marketing Manager (Wine & Malt Business), Wichita, Ks Promoted - Field Marketing Manager (Malt special assignment), Wichita, Ks Promoted - District Sales Manager General Beverage Wholesale, Oshkosh, WI Promoted - Sales Representative, Tulsa, Ok Promoted Show less