Henrry Palacios

Senior Technical SEO Analyst at Terakeet
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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5.0

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Thomas B.

Henrry is a pleasure to work with. He’s always up to speed with his deliverables and keeps me informed of the status of whatever he is working on. He’s very intelligent yet continues to identify and adapt to new trends in the SEO space. Combined with a great attitude, Henrry is a wonderful asset on our team.

Ryan Collins, PhD

Henrry is an excellent senior analyst and he's a great co-worker. He's extremely kind and willing to help out others with tasks if you reach out on Slack. He's great at using SEO tools to solve problems and offer solutions.

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Credentials

  • Marketing Tools: SEO
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • How to Organize Your Time and Your Life
    LinkedIn
    Dec, 2021
    - Nov, 2024
  • SEO: Link Building
    LinkedIn
    Dec, 2021
    - Nov, 2024
  • HTML: Structured Semantic Data
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • Python Quick Start
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Developing Business Acumen
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • How to Use LinkedIn Learning
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • Learning Google Data Studio for Marketers
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • Technical SEO
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Excel 2019 Essential Training
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Google Data Studio
    Google
    Oct, 2022
    - Nov, 2024
  • Google Analytics Certification
    Skillshop
    Apr, 2023
    - Nov, 2024
  • Google Analytics Individual Qualification Exam
    Google
    Aug, 2021
    - Nov, 2024

Experience

    • United States
    • Marketing Services
    • 300 - 400 Employee
    • Senior Technical SEO Analyst
      • Sep 2022 - Present

    • Technical Search Engine Optimization Analyst
      • Sep 2021 - Sep 2022

      Perform website audits and develops related recommendations to ensureSEO best practice compliance.Develops monthly performance reports on Google Looker Studio (formerly Google Data Studio) & Apple Keynote for client accounts. Collaborate and work closely with the account teams (Project/Account Managers, Content, & SEO Lead/Directors) to ensure key objectives are met while ensuring brand consistency.Conduct fundamental SEO activities: keyword research/ranking/gap analysis, competitive site/serp analysis, crawl analysis, identify technical issues, improve site health and QA. Regularly used the following tools: Semrush (keyword research), Ahrefs (backlink analysis), Moz, Google Search Console, Google Analytics, Schema Markup Validator, & Screaming Frog (website audits). Show less

    • Advertising Services
    • 700 & Above Employee
    • Senior Associate SEO
      • Apr 2021 - Aug 2021

      Contributed to the development of SEO strategy and leading implementation for my assigned brands. Track, triage, and manage projects and tasks for my brands. Research and craft recommendations, often under tight deadlines to meet client goals. Collaborate with the Client Services team, especially as it relates to prioritization and deadlines. Monitor industry changes and translate those into proactive actionable SEO recommendations and/or POVs. Track and report on campaign results and develop actionable insights. Show less

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Coordinator
      • Dec 2017 - Apr 2021

      I learned my SEO basics during my time here and was able to accomplish the following: Optimize keywords and landing pages for search engine optimization (SEO) to increase organic traffic. Analyze site health and edit web pages to ensure all of them were indexed on Google Search (Wordpress site). Assist in all marketing efforts for web and social campaigns including Facebook and Twitter. Create monthly reports used to provide insight into marketing efforts. I learned my SEO basics during my time here and was able to accomplish the following: Optimize keywords and landing pages for search engine optimization (SEO) to increase organic traffic. Analyze site health and edit web pages to ensure all of them were indexed on Google Search (Wordpress site). Assist in all marketing efforts for web and social campaigns including Facebook and Twitter. Create monthly reports used to provide insight into marketing efforts.

    • United States
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Program Control Intern
      • Sep 2016 - Feb 2017

      Reconciled payments between IT vendors and government agencies, assisted supervisor to complete various Microsoft Excel-based tasks, analyzed data to create report used in contract recompete, generate pivot tables used to analyze data, developed PowerPoint slides presented to head supervisor and program control team, and used various formulas on Excel to optimize accuracy and speed of reporting skills. Reconciled payments between IT vendors and government agencies, assisted supervisor to complete various Microsoft Excel-based tasks, analyzed data to create report used in contract recompete, generate pivot tables used to analyze data, developed PowerPoint slides presented to head supervisor and program control team, and used various formulas on Excel to optimize accuracy and speed of reporting skills.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Library Assistant
      • Aug 2015 - May 2016

      • Updating item records with cataloging module in Voyager Database • Assisting supervisor with tasks involving microfilm • Updating item records with cataloging module in Voyager Database • Assisting supervisor with tasks involving microfilm

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Jun 2014 - Oct 2015

      Implemented sales techniques and provided excellent customer service through attentive communication. - Created strategies with team to accomplish team sales goals. - Consulted with clients to build rapport and create value in sales. - Recommended and sold reward program perks / credit accounts to increase the efficacy on the sales force. Implemented sales techniques and provided excellent customer service through attentive communication. - Created strategies with team to accomplish team sales goals. - Consulted with clients to build rapport and create value in sales. - Recommended and sold reward program perks / credit accounts to increase the efficacy on the sales force.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Office Assistant
      • Sep 2014 - May 2015

      • Answered multi-line phone • Responsible for office automation tasks • Maintained office confidentiality • Dressed professionally • Answered multi-line phone • Responsible for office automation tasks • Maintained office confidentiality • Dressed professionally

    • United States
    • Higher Education
    • 700 & Above Employee
    • Clerk Assistant
      • Sep 2013 - Apr 2014

      • Receive and take record of mail orders • Assist clerk with any tasks • Answer phone calls • Provide students and parents valuable information about Honors Hall • Receive and take record of mail orders • Assist clerk with any tasks • Answer phone calls • Provide students and parents valuable information about Honors Hall

    • Office Clerk
      • May 2013 - Aug 2013

      Organized and maintained paperwork for on-site trailer office. Reported daily progress of on-site projects to supervisor. - Documented and reported incoming inventory to main office in assessment of work schedule. - Created and lead implementation of an employee sign in/sign out system that resulted in a 40% reduction in time. Organized and maintained paperwork for on-site trailer office. Reported daily progress of on-site projects to supervisor. - Documented and reported incoming inventory to main office in assessment of work schedule. - Created and lead implementation of an employee sign in/sign out system that resulted in a 40% reduction in time.

Education

  • West Virginia University
    Bachelor’s Degree, Double Major in Marketing and Finance
    2011 - 2016
  • Frederick High School
    High School Diploma, High School/Secondary Diplomas and Certificates
    2009 - 2011

Community

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