CEO / Co-Founder

• Jan 2022 - Present

Digital Strategy

• Mar 2007 - Present

With a growth hacking mentality, I am responsible for the creation, development, implementation and analytics of all interactive campaigns for our clients. With over 10 years of experience in the field, my expertise includes marketing strategy, web usability, strategic planning, market research, social media strategy, information architecture and branding. I have worked on digital strategies and digital development for our clients: • Shiseido Latin America • BareMinerals Latin… Show more With a growth hacking mentality, I am responsible for the creation, development, implementation and analytics of all interactive campaigns for our clients. With over 10 years of experience in the field, my expertise includes marketing strategy, web usability, strategic planning, market research, social media strategy, information architecture and branding. I have worked on digital strategies and digital development for our clients: • Shiseido Latin America • BareMinerals Latin America • Royal Caribbean Cruise lines • Nintendo Latin America • ESPN Latin America • Samsung Latin America • Blackberry Latin America • TobaccoFreeFlorida.com • McCormick US Hispanics • Firestar Diamonds • ASPCA Jewelry • Quaker US Hispanics • PNC Bank • AlmaDDB I am extremely self driven and adapt very well in team environments. Over the past 5 years we have provided white label services for bigger ad agencies (AlmaAgency, Fleishman Hillard, ESPN Internal Team, etc) in the areas of Market Research, UX audits, digital marketing strategy, creative services, campaign development and analytics. I currently manage a team of 6 full time employees and 8 freelance contractors to plan, develop and measure our client's marketing goals. My involvement covers social media strategy, creative strategy as well as digital development and monitoring. Outside of the marketing responsibilities, I help manage all project budget goals, timeline forecast and resource involvement for the agency and clients success. As par of the agency growth, I worked with the Micstura team to develop the agency's thought leadership program. The program covered the creation of a series of white papers for different industries, the creation of the agency blog (www.uncortadito.com) and an email strategy to share our content. This resulted in a registration of over 1500 marketing fans to our blog and 2000 members to our agency email efforts in a 12 month time frame. Show less With a growth hacking mentality, I am responsible for the creation, development, implementation and analytics of all interactive campaigns for our clients. With over 10 years of experience in the field, my expertise includes marketing strategy, web usability, strategic planning, market research, social media strategy, information architecture and branding. I have worked on digital strategies and digital development for our clients: • Shiseido Latin America • BareMinerals Latin… Show more With a growth hacking mentality, I am responsible for the creation, development, implementation and analytics of all interactive campaigns for our clients. With over 10 years of experience in the field, my expertise includes marketing strategy, web usability, strategic planning, market research, social media strategy, information architecture and branding. I have worked on digital strategies and digital development for our clients: • Shiseido Latin America • BareMinerals Latin America • Royal Caribbean Cruise lines • Nintendo Latin America • ESPN Latin America • Samsung Latin America • Blackberry Latin America • TobaccoFreeFlorida.com • McCormick US Hispanics • Firestar Diamonds • ASPCA Jewelry • Quaker US Hispanics • PNC Bank • AlmaDDB I am extremely self driven and adapt very well in team environments. Over the past 5 years we have provided white label services for bigger ad agencies (AlmaAgency, Fleishman Hillard, ESPN Internal Team, etc) in the areas of Market Research, UX audits, digital marketing strategy, creative services, campaign development and analytics. I currently manage a team of 6 full time employees and 8 freelance contractors to plan, develop and measure our client's marketing goals. My involvement covers social media strategy, creative strategy as well as digital development and monitoring. Outside of the marketing responsibilities, I help manage all project budget goals, timeline forecast and resource involvement for the agency and clients success. As par of the agency growth, I worked with the Micstura team to develop the agency's thought leadership program. The program covered the creation of a series of white papers for different industries, the creation of the agency blog (www.uncortadito.com) and an email strategy to share our content. This resulted in a registration of over 1500 marketing fans to our blog and 2000 members to our agency email efforts in a 12 month time frame. Show less

Founder

• Aug 2020 - Present

Search, restoration and design of one of the most iconic vehicles in the world: The Land Rover Defender. Search, restoration and design of one of the most iconic vehicles in the world: The Land Rover Defender.

Sr. Account Executive

• Jan 2004 - Feb 2007

Responsible for the management, planning and execution of all campaigns run for Citibank Latin America, Citibank Spain, Brazil and Japan. Involved in the development of CRM strategies for specific country products in Latin America, Spain and Brazil. Planned, implemented and reported on the performance of all marketing campaigns through the use of BridgeTrack (Sapient's Proprietary Analytics Tool) as well as to provide reporting on those campaigns.

Account Executive

• Mar 2004 - Dec 2005

Daily liaison between clients and the agency's internal teams. Created briefs, worked with the creative teams and development teams to set goals, schedule and assigned internal resources. Worked with Citibank Latin America, Citibank Spain, Citibank Brazil and CompuCredit (Card Services & Loans). Worked in the implementation of PGI's proprietary digital analytics software for tracking email campaigns, banner campaigns and customer acquisition strategies.

Account Executive

• Feb 2003 - Mar 2004

Worked in the creative team for Warner Channel Latin America to develop all creative assets for new TV Shows for Latin America (including Brazil). Helped create branding campaigns for TV (in network) and print ads (NEXOS Magazine, Trade Shows and Preview Releases) for the channel. Worked in the creative team for Warner Channel Latin America to develop all creative assets for new TV Shows for Latin America (including Brazil). Helped create branding campaigns for TV (in network) and print ads (NEXOS Magazine, Trade Shows and Preview Releases) for the channel.