Experience

Nove Digital

• Brazil
• Advertising Services
• 1 - 100 Employee

• Head of Sales (LATAM)

  • Jan 2023 - Present

  São Paulo, Brasil A Digital Marketing and Technology Hub focused on the B2B market. The company's four main pillars are: Digital (inbound and traffic), Content, Skills, and Tech. I contribute to structuring and managing the entire LATAM commercial area, which includes: - Sales funnel modeling - Definition of strategies, tactical planning, and goals - Generation of qualified leads - CRM management - Creation of multichannel support materials - Team management (SDR, Executives).



XR Retail Studio

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Business Development

  • Oct 2022 - Sep 2023

  São Paulo, Brasil XR Retail Studio is a technology holding company for retail 4.0. The group comprises 3 startups: Metastore, Metaplayer, and the 3D Virtualization Studio. My role spans from business structuring and modeling to developing strategic partnerships to generate revenue. Some activities include: - Brand positioning and development - Structuring the revenue model and commercial value proposition - Planning for all online communication - Prospecting and closing strategic deals with… Show more XR Retail Studio is a technology holding company for retail 4.0. The group comprises 3 startups: Metastore, Metaplayer, and the 3D Virtualization Studio. My role spans from business structuring and modeling to developing strategic partnerships to generate revenue. Some activities include: - Brand positioning and development - Structuring the revenue model and commercial value proposition - Planning for all online communication - Prospecting and closing strategic deals with retail companies - Organizing and producing key in-person and online events - Managing the creation of media content and digital marketing. Show less



Maniax - Brasil

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• CEO & Founder

  • Mar 2020 - Mar 2022

  São Paulo, Brasil Founder and ideator behind the music-tech startup, a multi-platform online entertainment company that connects artists, audiences, and brands through live streaming music shows, offering exclusive content. Managed a team of 40 individuals, including an internal development team with CTO, Tech Lead, PM, and 04 Devs. Raised over 500k Brazilian reais in pre-seed investment within the first year of ideation.



C'est La Vie

• Brazil
• Advertising Services
• 1 - 100 Employee

• Creative Director and Co-Founder

  • Sep 2016 - Nov 2019

  São Paulo, São Paulo An experiential design and live marketing agency serving the luxury and corporate sectors. Responsible for crafting briefings, developing experience branding strategies, project execution, vendor negotiation, cross-branding partnership activation, event production management, audiovisual content creation, proposal and budget development.



SHAFO

• France
• Restaurants

• Branding Consultant and Brand Strategist

  • Jan 2015 - Aug 2016

  São Paulo, São Paulo Created personal branding for music industry artists: fan base research, social media and website setup, brand manual, digital marketing structuring, launch strategies, content planning, press kit creation, among other tasks.



Broggini Partners

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Office Manager

  • Mar 2013 - Dec 2014

  São Paulo, Brasil Full management of São Paulo office (23 personnel) across 3 areas: international strategy consulting, trading company, branch opening and management. Contributed to structuring the Boston/EU branch office, created and managed new services for internationalizing Brazilian companies into the US market.

• Senior Consultant

  • Dec 2010 - Feb 2013

  São Paulo, Brasil Established Brazilian branches for Italian, Spanish, and Swiss multinationals, created business plans, cash flow structuring for Brazilian operations, developed a new import business unit (trading company), managed product nationalization and international logistics operations, organized business missions and international fairs in Europe.

• Consultant

  • Feb 2009 - Nov 2010

  São Paulo, Brasil Defined and modeled entry strategies for European players into the Brazilian market, conducted country managers head hunting, developed cross-country strategic partnerships, analyzed import spreadsheets and tax benefits.

• Analyst

  • Jan 2008 - Jan 2009

  São Paulo, Brasil Conducted market research (quantitative and qualitative) for European companies looking to internationalize to Brazil, including target market sizing, infographics, SWOT analysis, competitive investigation, distribution, and other market aspects.