Henrique Marcilio

B2B Manager - Customer Success at BEES
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Contact Information
us****@****om
(386) 825-5501
Location
Americana, São Paulo, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency
  • Japonês Limited working proficiency
  • Espanhol Professional working proficiency

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Bio

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Experience

    • United States
    • IT Services and IT Consulting
    • 400 - 500 Employee
    • B2B Manager - Customer Success
      • Jun 2022 - Present

    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Business & Marketing Intelligence Specialist
      • Apr 2021 - Jun 2022

      Responsible for Data Analysis and DataViz, aiming to develop strategic plans focusing on customer experience and business improvements | Dashboards and Reports development to managers and analysts | Project Manager of: myHonda (Honda’s CRM platform – Salesforce), Customer Satisfaction Survey and Test Ride Program.Highlights:I developed a presentation to Honda’s Managers and Dealership Owners, aiming to explain the earnings brought to the business by 2 new tools of myHonda, 6 months after the launch.The challenge was how to present, through Data and Results, that these 2 tools improved UX and customer information quality delivered to salespeople.Activities:- Data Analysis – R Studio and Qlikview;- DataViz: Dashboards and Reports development – Tableau;- Support CRM Tech team on new functions developments – Salesforce;- Project Management;- PDCA presentation to Executive Board. Show less

    • Sales Field Consultant
      • Nov 2019 - Mar 2021

      I was responsible for management and strategic analysis of Product Sales and Distribution to Honda’s dealers, aiming Market Share enhance, beat the competition and business expansion. During this period, I worked in SC state.Highlights:I remotely developed at myHonda a Kaizen Project of New Leads’ SLA of first contact, achieving 85% of leads being contacted within 30 minutes.Activities:- Development of reports that support the company’s risk analysis and decision-making processes;- Development of Commercial and Wholesales campaigns focusing on Sales Target and Market Share;- Reinforcing CRM culture inside dealers;- Development of better dealers’ processes and strategies, aiming leads conversion and customer satisfaction;- Targets definition with dealers, in accordance with Honda’s strategic plan;- Audit and evaluation of dealers according to Honda’s standards. Show less

    • Customer Service Field Consultant
      • Nov 2016 - Oct 2019

      I was responsible to develop consulting activities in Customer Service and Parts, aiming to improve business performance. During this period, I worked in MS, TO and SC states.Highlights:I developed, during on-site visit at dealers, an action that increased 10% of customers’ purchasing at workshops and 30% of campaigns’ conversion using myHonda.For this activity, I used Design Thinking technique during proposal idealization, and Sprint method during implementation.Activities:- Suggested and implemented innovative actions for dealers’ management and customer relationship, guided by marketing strategic plan;- Quantitative and qualitative analysis of dealers’ results, guided by KPIs management and follow-up;- Development of reports that support the company’s risk analysis and decision-making processes;- Market monitoring;- CRM project implementation at dealers;- Identified and maximized sales opportunities and increased customer retention rates;- Development of CS campaigns focusing on customer maintenance and parts sales;- Targets definition with dealers, in accordance with Honda’s strategic plan;- Audit and evaluation of dealers according to Honda’s standards. Show less

    • R&D Engineer
      • Mar 2013 - Oct 2016

      I was responsible for the electronic architecture development of automobiles.Highlights:I led a multifunctional team on a cost reduction project with members from Honda’s Purchase, Quality, Production Engineering, and Customer Service departments, and Suppliers.We achieved great results, generating huge financial savings on product and process for both Honda and Suppliers.Activities:- Project Management;- Spec negotiations with Headquarters in Japan;- Test analysis, cost projection and results presentation;- Parts localization and cost reduction – VAVE;- ISO 26262 implementation in Brazil;- Negotiations with domestic and foreign suppliers. Show less

    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Mechanical Engineer
      • Apr 2011 - Mar 2013

      - HVAC, Condenser and Radiator development; - B2B support – OEM; - Quality tools – FMEA, DFMEA, DRBFM, APQP, VAVE, Kaizen. - HVAC, Condenser and Radiator development; - B2B support – OEM; - Quality tools – FMEA, DFMEA, DRBFM, APQP, VAVE, Kaizen.

    • Brazil
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • New Projects Intern
      • Nov 2009 - Aug 2010

      - Development of new production processes. - Development of new production processes.

Education

  • MBA USP/Esalq
    MBA in Data Science and Analytics
    2021 - 2022
  • FIAP
    Data Dive - Business Intelligence Fundamentals
    2021 - 2022
  • ESPM Escola Superior de Propaganda e Marketing
    Master in CX Management - Customer Centric Marketing
    2017 - 2019
  • Universidade Estadual de Campinas
    Master in Strategic Management of Technological Innovation
    2015 - 2016
  • FEI - Faculdade de Engenharia Industrial
    Mechanical Engineering
    2006 - 2010

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