Experience

Unseen Bio

• Denmark
• Biotechnology
• 1 - 100 Employee

• Chief Commercial Officer

  • Sep 2021 - Present

  Responsible for Sales & Marketing and for creating a one brand omni channel strategy to secure a solid foundation and launch for Unseen Bio´s microbiome test. Your gut consists of a unique and vast ecosystem of microorganisms; the gut microbiome. Bacteria, viruses, and fungi thrive here and they are specialized in coexisting with you. Jointly they perform a variety of tasks that remarkably influence the health and wellbeing of their host - you. In the past, little attention has been paid to the gut microbiome but this new booming scientific field suggests the role of the microbiome as a means to prevent, predict and treat conditions in the bowel and other parts of the human body. Today understanding, maintaining, and optimizing your highly individual gut microbiome is the future for good health, wellbeing, and body performance. We unleash the health tech potential of stool data by analyzing the gut microbiota using next generation gut bacteria sequencing. Unseen Bio is a Danish health tech company. Show less



Knowledgeboard

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Commercial Global Branding, Digitalization, Sustainability & Business Development

  • Jul 2020 - Present

  The past year I´ve spent on projects of great personal value to my family and others. Together with a fantastic team of fiery souls, I´ve launched KNOWLEDGEBOARD - a pro bono matchmaking organization aimed at helping start-up companies that need a more focused strategy finding the right minds to help grow their business. I have also invested time in restoring our family summer house on the island of Samsø, and have had the unique opportunity to home school our three kids during Covid 19. It has been amazing spending such valuable time with them. Now, I am more than ready to once again take on new challenging opportunities working with commercial branding, digitalization, sustainability and business development in an international context. Show less



CARL HANSEN & SØN

• Furniture and Home Furnishings Manufacturing
• 200 - 300 Employee

• Head of Global Marketing, eCommerce and Communications

  • May 2019 - Jun 2020

  The objective is to develop and implement a “One Brand” international marketing strategy for Carl Hansen & Søn a major player in the danish design furniture industry. Turnover of DKK 650 million. Member of the management group. Shared P/L responsibility. Responsible for 14 employees in Copenhagen, Tokyo and New York. Development and implementation of a One-Brand international marketing strategy covering all products, markets and channels: wholesale, e-commerce, contracts and flagship stores. Focus on the five biggest markets: Scandinavia, Japan, the United States, United Kingdom and Germany. Activation of digital platforms to ensure brand awareness, demand and physical/online traffic to stores. Show less



Outfit International A/S

• Denmark
• Textile Manufacturing
• 1 - 100 Employee

• Head of Marketing and Communications

  • Jun 2015 - May 2019

  Since 2015, I have moved the two Danish Outdoor Clothing Brands Härkila and Seeland from being offline, BtB-focused brands into being also well-founded BtC-brands with strong digital profiles as well as their own web shops. This has ensured several number-one-rankings in the YouGov industry reports focusing on our key markets in Scandinavia, the UK, and DAACH. Turnover: DKK 200 million. Member of the management team. Shared p/l responsibility. Manager of branch with 10 employees. Outfit International A/S is a danish company and Europes largest producer of clothes, footwear and gear for hunting. We market the two brands Härkila and Seeland primarily in Denmark, Sweden, Norway, UK and DAACH, as well as in France, Finland, Austria, Italy, Spain and Russia. Show less



eatcard.com

• Copenhagen Area, Denmark

• Founder & Partner

  • Jan 2010 - May 2015

  eatcard.com is an exclusive Nordic online club concept focusing on excellent culinary experiences. Agreements with Michelin star and award winning exclusive establishments including Kong Hans, Den Røde Cottage, Helenekilden Badehotel, Ruths Hotel, The Lodge, Fakkelgården, A ROSA – more than 100 curated agreements. An exclusive membership + app sold BtB to Nordea Private Banking, SAS Pandion, Eurocard by Invitation, Diners Club, Saxo Bank, and BMW amongst others as well as BtC to around 2,000 members. Founder and owner of the business (50/50 partnership). Full p/l responsibility. eatcard.com was succesfully sold in November 2015 to the Venture Capital Company 1CT/Menucard. Show less



Kaas & Co

• Copenhagen Area, Capital Region, Denmark

• Owner & Senior Strategy Consultant

  • Sep 2008 - Dec 2009

  Kaas & Co is an índependent consultancy focused on digital business and concept development based on 15 years of experience from the retail industry. We develop your digital business by identifying new products, markets or customers to bring you higher turnover and increased profits. Worked with Visit Denmark, IC Companies, and Danish Fashion Institute. Developed our own concepts including Danes In Fashion, Grapewine bag-in-box high-quality wine, Online Wine Club, and EatCard. Kaas & Co is an índependent consultancy focused on digital business and concept development based on 15 years of experience from the retail industry. We develop your digital business by identifying new products, markets or customers to bring you higher turnover and increased profits. Worked with Visit Denmark, IC Companies, and Danish Fashion Institute. Developed our own concepts including Danes In Fashion, Grapewine bag-in-box high-quality wine, Online Wine Club, and EatCard.



Magasin du Nord

• Retail
• 700 & Above Employee

• Commercial Director

  • Nov 2005 - Aug 2008

  Responsible for “everything the customer can see”: Market Communications, Visual Merchandising, Store Design in all of Magasin Du Nord’s departments. Responsible for developing new concepts including DesignLab, Personal Shopper, SuperBazaar, Customer magazines, and webshop. Turnover approximately DKK 2 billion. Member of the management. Shared p/l responsibility. Responsible for around 20 employees. Responsible for “everything the customer can see”: Market Communications, Visual Merchandising, Store Design in all of Magasin Du Nord’s departments. Responsible for developing new concepts including DesignLab, Personal Shopper, SuperBazaar, Customer magazines, and webshop. Turnover approximately DKK 2 billion. Member of the management. Shared p/l responsibility. Responsible for around 20 employees.



Sony

• Entertainment Providers
• 700 & Above Employee

• Nordic Director Sony Center, e-Solutions & Business Development

  • 2003 - 2004

  Responsible for Business development focusing on strategy as well as development and implementation of a new Nordic franchise concept for Sony Center stores in the Nordic countries. Responsible for eSolutions focusing on strategy and development of Hotline Extranet for vendor contact, placing of orders, and Trade Marketing communication as well as establishing online sales through Sony Style Store.Responsible for Brand Marketing focusing on developing the Nordic strategy and go-to-market plan in collaboration with the Marketing Managers in the other Nordic countries. Responsible for a cost-effective implementation of international and Nordic campaigns. Show less

• Country Manager / Sales Director Sony Denmark

  • 2001 - 2003

  Responsible for developing and implementing a new KAM sales organization + ”back-in-black turnaround”. Full p/l responsibility. 10 employees reported directly to me (25 employees in total).

• Marketing Director, All Product Groups

  • 1999 - 2001

  Responsible for the development of an integrated Nordic marketing matrix organization with the purpose of optimizing sales and marketing investments in the Nordic countries across product categories.Member of the management Team. Shared p/l responsibility. 8 employees reported directly to me.

• Marketing Manager TV

  • 1993 - 1999

  My key responsibility was to expand market shares and increase sales and earnings for Sony TV in the Nordic countries. Full p/l responsibility. Responsible for sales, purchasing, and marketing of Sony TV in the Nordic countries. Key account management of big Nordic clients like Expert and El-Giganten. Turnover increased from DKK 150 million to DKK 600 million in the period.