• May 2023 - Present

Development and implementation of marketing measures for niche fragrance and care brandsDevelopment of marketing plans, presentation and implementation of new product launches, conferences and local marketing activitiesPreparation and analysis of reports on brand development and performance (including pricing strategy, cost reductions, margin optimization, discontinuation, sales forecasting, supply planning and listing processes)Development and implementation of GTM strategies within the New Business team Show less

• Feb 2022 - Present

• Sep 2021 - Feb 2022

Marketing - Merchandising Assistant

• Jul 2019 - Apr 2020

Implementation and control of merchandising activities according to company standards and guidelines Sharing qualitative and photographic feedback after each rotation with the national VM team Implementation of visual merchandising for business events (new launches, new collections) Support in training of store staff in visual merchandising standards Implementation and control of merchandising activities according to company standards and guidelines Sharing qualitative and photographic feedback after each rotation with the national VM team Implementation of visual merchandising for business events (new launches, new collections) Support in training of store staff in visual merchandising standards

Social Media Marketing Intern

• Apr 2019 - Jun 2019

Strategic development of social media campaigns for fashion and cosmetic brands Campaign collaboration management Event conception and planning KPI analysis and reporting Strategic development of social media campaigns for fashion and cosmetic brands Campaign collaboration management Event conception and planning KPI analysis and reporting

Media Sales Working Student

• Apr 2018 - Apr 2019

Contact partner for media agencies Preparation of market and media information (GfK, Nielsen) as well as customer evaluations Industry and customer research Contact partner for media agencies Preparation of market and media information (GfK, Nielsen) as well as customer evaluations Industry and customer research

Social Media Marketing Intern

• Jul 2017 - Sep 2017

Content creation for hotels, restaurants and fashion brands Daily interaction with online community Translation of blogs and posts KPI analysis and reporting Content creation for hotels, restaurants and fashion brands Daily interaction with online community Translation of blogs and posts KPI analysis and reporting

Market Research Intern

• Jun 2016 - Sep 2016

Organisation and implementation of qualitative and quantitative market research projects Recruitment of participants Statistical data evaluation and reporting Organisation and implementation of qualitative and quantitative market research projects Recruitment of participants Statistical data evaluation and reporting

Digital Photography Intern

• Jun 2013 - Jul 2013

Wedding photographer assistant Digital editing (Adobe Photoshop/ Lightroom) Wedding photographer assistant Digital editing (Adobe Photoshop/ Lightroom)