Henrike Anlauf

International Marketing Operations Manager at Engelhard Arzneimittel
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Niederdorfelden, Hesse, Germany, DE

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Germany
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • International Marketing Operations Manager
      • Sep 2019 - Present

      Frankfurt Am Main Area, Germany

    • Head of Shopper & Trade Marketing
      • Jan 2017 - Sep 2019

      Niederdorf, Sachsen, Deutschland

    • Shopper & Trade Marketing Manager
      • Sep 2015 - Dec 2016

      Niederdorfelden, Hessen, Deutschland

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Senior Brand Manager
      • Dec 2014 - Aug 2015

      Bad Homburg vor der Höhe, Hessen, Deutschland

    • Group Product Manager OTC
      • Nov 2013 - Apr 2014

      Berlin Area, Germany Category: Heartburn, Nutritional supplements • Marketing and P&L responsible for newly acquired portfolio of consumer driven OTC brands Sanostol, Buer, Riopan, Pantozol Control • Performance oriented management of strategic and operative marketing in food retail e.g. supermarkets as well as in drugstores and pharmacies • Lead of three direct headcounts including two product managers and one marketing assistant • Reporting to head of marketing OTC

    • Belgium
    • Manufacturing
    • 700 & Above Employee
    • Senior Product Manager OTC (XLS-Medical, Claire Fisher, Bodysol)
      • Jan 2012 - Oct 2013

      Düsseldorf Area, Germany Categories: weightmanagement, cosmetics • Launch follow up of market leading OTC brand in weight management • Research based identification of credibility drivers as well as derivation and production of real life testimonial campaign in PR, print media, online and TV reaching global best practice status • Allocation of POS investments with respect to a pharmacy sell-out targeting within weightmanagement. Set up and implementation of multi dimensional partnership programm… Show more Categories: weightmanagement, cosmetics • Launch follow up of market leading OTC brand in weight management • Research based identification of credibility drivers as well as derivation and production of real life testimonial campaign in PR, print media, online and TV reaching global best practice status • Allocation of POS investments with respect to a pharmacy sell-out targeting within weightmanagement. Set up and implementation of multi dimensional partnership programm increasing customer value by special displays, sales trainings and personal promotions • Lead of a junior product manager and a marketing assistant • Reporting to the head of marketing

    • Product Manager (Claire Fisher, Bodysol)
      • Nov 2008 - Dec 2011

      Düsseldorf Area, Germany Category: Cosmetics • Brand identity development within interdisciplinary workshops. Research grounded derivation, production and implementation of activation campaign including shooting and launch in TV, Online as well as at POS and POI • Development of special trade campaign based on qualitative research to enhance the recommendation of pharmacists • Execution of a packaging relaunch for eight cosmetic product ranges in cooperation with the global R&D competence center in sweden… Show more Category: Cosmetics • Brand identity development within interdisciplinary workshops. Research grounded derivation, production and implementation of activation campaign including shooting and launch in TV, Online as well as at POS and POI • Development of special trade campaign based on qualitative research to enhance the recommendation of pharmacists • Execution of a packaging relaunch for eight cosmetic product ranges in cooperation with the global R&D competence center in sweden • Implementation of rejuvenation campaign in print media as well as at the POS using displays, product bundles, decorations and personal promotions • Two months training on the job as sales manager in pharmacy salesforce • Lead of a junior product manager and a marketing assistant • Reporting to the head of marketing

    • Product Manager (Hands!Up, Nail Spa, Pedix, Stiletto)
      • Jun 2007 - Nov 2008

      Düsseldorf Area, Germany Category: Hand care, nail care, foot care • 360° product development including derivation of concept and launch plan and coordination of cross functional project teams • Launch of several hand, nail and foot care products focusing on POS and trade marketing in perfumeries, department stores and cosmetic studios • Reporting to the head of marketing

    • Junior Account Manager
      • Sep 2006 - Mar 2007

      Düsseldorf Area, Germany Category: Media • Management and care of own client base including acquisition, contact management and proposal management • Consultancy in print production and lithography • Reporting to account manager

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Assistent Marketing Manager
      • Nov 2004 - Jun 2005

      Online management, PR, Merchandising

Education

  • Westfälische Wilhelms-Universität Münster
    Diploma, Business Administration
    2000 - 2005

Community

You need to have a working account to view this content. Click here to join now