Henrike Anlauf
International Marketing Operations Manager at Engelhard Arzneimittel- Claim this Profile
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Bio
Experience
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Engelhard
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Germany
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Pharmaceutical Manufacturing
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100 - 200 Employee
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International Marketing Operations Manager
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Sep 2019 - Present
Frankfurt Am Main Area, Germany
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Head of Shopper & Trade Marketing
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Jan 2017 - Sep 2019
Niederdorf, Sachsen, Deutschland
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Shopper & Trade Marketing Manager
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Sep 2015 - Dec 2016
Niederdorfelden, Hessen, Deutschland
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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Senior Brand Manager
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Dec 2014 - Aug 2015
Bad Homburg vor der Höhe, Hessen, Deutschland
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Group Product Manager OTC
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Nov 2013 - Apr 2014
Berlin Area, Germany Category: Heartburn, Nutritional supplements • Marketing and P&L responsible for newly acquired portfolio of consumer driven OTC brands Sanostol, Buer, Riopan, Pantozol Control • Performance oriented management of strategic and operative marketing in food retail e.g. supermarkets as well as in drugstores and pharmacies • Lead of three direct headcounts including two product managers and one marketing assistant • Reporting to head of marketing OTC
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Omega Pharma, A Perrigo Company
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Belgium
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Manufacturing
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700 & Above Employee
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Senior Product Manager OTC (XLS-Medical, Claire Fisher, Bodysol)
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Jan 2012 - Oct 2013
Düsseldorf Area, Germany Categories: weightmanagement, cosmetics • Launch follow up of market leading OTC brand in weight management • Research based identification of credibility drivers as well as derivation and production of real life testimonial campaign in PR, print media, online and TV reaching global best practice status • Allocation of POS investments with respect to a pharmacy sell-out targeting within weightmanagement. Set up and implementation of multi dimensional partnership programm… Show more Categories: weightmanagement, cosmetics • Launch follow up of market leading OTC brand in weight management • Research based identification of credibility drivers as well as derivation and production of real life testimonial campaign in PR, print media, online and TV reaching global best practice status • Allocation of POS investments with respect to a pharmacy sell-out targeting within weightmanagement. Set up and implementation of multi dimensional partnership programm increasing customer value by special displays, sales trainings and personal promotions • Lead of a junior product manager and a marketing assistant • Reporting to the head of marketing
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Product Manager (Claire Fisher, Bodysol)
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Nov 2008 - Dec 2011
Düsseldorf Area, Germany Category: Cosmetics • Brand identity development within interdisciplinary workshops. Research grounded derivation, production and implementation of activation campaign including shooting and launch in TV, Online as well as at POS and POI • Development of special trade campaign based on qualitative research to enhance the recommendation of pharmacists • Execution of a packaging relaunch for eight cosmetic product ranges in cooperation with the global R&D competence center in sweden… Show more Category: Cosmetics • Brand identity development within interdisciplinary workshops. Research grounded derivation, production and implementation of activation campaign including shooting and launch in TV, Online as well as at POS and POI • Development of special trade campaign based on qualitative research to enhance the recommendation of pharmacists • Execution of a packaging relaunch for eight cosmetic product ranges in cooperation with the global R&D competence center in sweden • Implementation of rejuvenation campaign in print media as well as at the POS using displays, product bundles, decorations and personal promotions • Two months training on the job as sales manager in pharmacy salesforce • Lead of a junior product manager and a marketing assistant • Reporting to the head of marketing
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Product Manager (Hands!Up, Nail Spa, Pedix, Stiletto)
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Jun 2007 - Nov 2008
Düsseldorf Area, Germany Category: Hand care, nail care, foot care • 360° product development including derivation of concept and launch plan and coordination of cross functional project teams • Launch of several hand, nail and foot care products focusing on POS and trade marketing in perfumeries, department stores and cosmetic studios • Reporting to the head of marketing
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Junior Account Manager
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Sep 2006 - Mar 2007
Düsseldorf Area, Germany Category: Media • Management and care of own client base including acquisition, contact management and proposal management • Consultancy in print production and lithography • Reporting to account manager
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Rhenus Logistics
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Germany
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Assistent Marketing Manager
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Nov 2004 - Jun 2005
Online management, PR, Merchandising
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Education
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Westfälische Wilhelms-Universität Münster
Diploma, Business Administration