Henrik Wain Mersebak

Senior Brand & Retail Manager at Danske Spil A/S
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Contact Information
us****@****om
(386) 825-5501
Location
Brøndby, Capital Region, Denmark, DK
Languages
  • English Professional working proficiency
  • Danish Native or bilingual proficiency
  • German Elementary proficiency
  • Swedish Professional working proficiency
  • Norwegian Professional working proficiency

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Bio

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Credentials

  • Digital Marketing Professionel
    Dansk Markedsføring
    Dec, 2019
    - Oct, 2024

Experience

    • Denmark
    • Entertainment Providers
    • 300 - 400 Employee
    • Senior Brand & Retail Manager
      • Aug 2022 - Present

    • Retail & Brand Manager hos Danske Spil A/S
      • May 2020 - Aug 2022

    • Retail Manager
      • Oct 2018 - May 2020

    • Category Manager
      • Mar 2012 - Sep 2018

      Profits from the Danish Lottery games is distributed as dividend funds for, among other sports, culture, research and disease control. Every day, divided over 4 million out of joy and for the benefit of charitable purposes in Denmark. Thats one of the big reasons of why i like working in Danske Spil.My responsibilities in Danske Spil include: - Overall ensure sales and attraction in retail - Planning and subsequent evaluation of sales campaigns - IP concept for high grossing sales retailers, including management of budget - Development and optimization of trade materials with retailers, across all products supported. - Ongoing sales analysis, including monitoring of KPIs anmd ROI in the sales force, chain cooperation and product focus. - On boarding the Sales Consultants across Denmark, through the Campaign plans.I am also involved in many projects, including:Development of Oddset and Tips; especially User functionallity, on behave of the customer journey. Digital inclusion in retail , in order to reach the omnichannel solution.I am super-user of Microsoft office, especially excel.Im about to be superuser of the CRM system Salesforce.about Business intelligence, I use targIT, soon Power-BI fra microsoft (we are changing BI system), and historic Oracle. - I have always been Superuser in our BI system, because of my job.The Company of Danske Spil consists of four companies: Danish Plays A / S, Elite Gaming A / S (slot machines), Danish Lottery Games A / S and Danish licence Spil A / S. The Danish Play are we almost 400 dedicated employees and about 4,000 shops ensures that we daily provide games for all Danes, whatever they are for Lotteries, sports gaming or scratch game Show less

    • Key Account Manager
      • Apr 2009 - Mar 2012

      Ansvarlig for Convenience- og Servicestationer i Danmark, på tværs af alle spil i Danske Spils produkt portefølje

    • Salgsassistent
      • May 2006 - Mar 2009

      Servicering og administrering af Danske Spils forhandlere. Herunder også udarbejdelse af rapporter til internt brug.

    • United Kingdom
    • Textile Manufacturing
    • 700 & Above Employee
    • Regnskabsassistent
      • Apr 2004 - Apr 2006

      Coats overtog HP Gruppen efter jeg forlod virksomheden. Som er en leveradør af garn, stof og sygrej til forhandlere i Norden. Coats overtog HP Gruppen efter jeg forlod virksomheden. Som er en leveradør af garn, stof og sygrej til forhandlere i Norden.

Education

  • Syddansk Universitet
    HD (A), Economics
    2004 - 2009
  • Copenhagen Business School
    HD Afsætning/Marketing, Marketing
    1998 - 2000

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