Experience

Ventrac

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Sales Manager Europe & Middle East

  • Nov 2021 - Present



Yamaha Motor Europe N.V.

• Netherlands
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Business Specialist Golf & Utility Cars

  • Feb 2021 - Oct 2021



LUND Consulting Ltd.

• Varna, Bulgaria

• Owner

  • Jul 2020 - Oct 2021

  I have over 15 years’ experience in the Golf & Turf Care Industry with an extensive knowledge of especially Scandinavia, Eastern Europe and Eastern Mediterranean countries. I solve short- and long-term ad hoc assignments within Business Development, Sales Development, Distributor Screening/Selection, Assisting with Negotiations, Leads Generation for Suppliers, Contractors and Architects. Partners include Capillary Bunkers, and DLF Seeds. I have over 15 years’ experience in the Golf & Turf Care Industry with an extensive knowledge of especially Scandinavia, Eastern Europe and Eastern Mediterranean countries. I solve short- and long-term ad hoc assignments within Business Development, Sales Development, Distributor Screening/Selection, Assisting with Negotiations, Leads Generation for Suppliers, Contractors and Architects. Partners include Capillary Bunkers, and DLF Seeds.



Rain Bird Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Sales Manager, Golf - Eastern Europe/Austria/Cyprus/Greece/Israel

  • May 2018 - Jun 2020

  Rain Bird is a privately held US corporation founded in 1933 serving customers in over 130 countries. Leading global manufacturer of irrigation products for Golf, Sport, Commercial, Residential, Consumer and Agricultural applications. Main responsibilities: • Responsible for sales of irrigation solutions for golf courses in Eastern Europe/RU/UA/BY and some Mediterranean countries (GR/CY/IL). • Managing and developing distribution partners (distributors and contractors). • Delivering ambitious sales results and growing the pipeline of opportunities. • Recommending and implementing various sales strategies, programmes and promotions. Show less



Ransomes Jacobsen Ltd.

• United Kingdom
• Machinery Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • Dec 2011 - Nov 2017

  Ransomes Jacobsen, a Textron Inc. company, with over 180 years of experience designing and manufacturing commercial mowing and turf maintenance equipment. The company serves golf courses, sports fields, contractors and local authorities world-wide through own subsidiaries and/or a network of local dealers. Main responsibilities: • Management of approx. 25 European countries with a total of 12 dealers. • Business development, equipment sales and dealer management across Scandinavia, the Baltic states and eastern Europe. • Market planning (business plans, trade shows, conferences, seminars, customer visits, etc.) and budgets incl. follow-up. Show less



ScanBul Trading Ltd.

• Varna, Bulgaria

• Owner

  • Feb 2006 - Nov 2011

  Distribution of products for the care and maintenance of golf courses in Southeastern Europe. Distribution of products for the care and maintenance of golf courses in Southeastern Europe.



Dyrup A/S

• Denmark
• Chemical Manufacturing
• 1 - 100 Employee

• Sales Manager, Industry Nordic

  • Apr 2004 - Jan 2006

  One of Europe’s leading manufacturers of paint and wood protection with sales to the D-I-Y, Professional and Industrial markets and owned by Monberg & Thorsen. Market leader in the Nordic countries. Acquired by American PPG Industries in 2012. Main responsibilities: • Management of the Nordic B-t-B sales force of 6 sales reps (2 in DK, 3 in NO, 1 in SE). • Member of the Management Board for the Industry Division. • Budget responsible for €16M. • Market planning and budgets incl. follow-up. • Key account management. Show less



Firepower Nordic A/S

• Copenhagen, Denmark

• Managing Director

  • Jul 2003 - Nov 2003

  Established in July 2003 with exclusive distribution rights of Australian-based Firepower Enterprises’ after-market fuel additives in the Nordic countries. Terminated the co-operation with its principal in November 2003 and suspended its activities. Main responsibilities: • Setting up the company from scratch and recruitment of staff. • Preparation of business plan and budgets. Established in July 2003 with exclusive distribution rights of Australian-based Firepower Enterprises’ after-market fuel additives in the Nordic countries. Terminated the co-operation with its principal in November 2003 and suspended its activities. Main responsibilities: • Setting up the company from scratch and recruitment of staff. • Preparation of business plan and budgets.



VIKING Life-Saving Equipment A/S

• Denmark
• Maritime Transportation
• 700 & Above Employee

• Managing Director

  • Apr 1999 - Dec 2002

  A 100% owned subsidiary of VIKING LIFE-SAVING EQUIPMENT A/S, Denmark. Established in 1999 taking care of sales and service activities of the VIKING group’s products as well as agency activities. Primary customers: Ship owners, authorised distributors (servicing stations) as well as institutional customers such as the Swedish Defence and fire brigades. Main responsibilities: • Setting up the company from scratch. • Establishing and developing the internal dialogue with the sister company in Finland, mainly with the aim of co-ordinating service tasks and optimising the VIKING group’s resources in the Baltic Sea area. • Day-to-day running of the company’s activities within Sales, Service, Accounts, and Finance. • Preparation of plans and budgets providing the Board and Group Management with a clear picture of the company’s development and goal fullfilment. • Monthly and quarterly financial reporting to the mother company. • Business Development. • Negotiation with and contact to Key Accounts. • Continuous development of the organisation as well as development of the employees’ competencies. Show less



Peter Justesen Company A/S

• Denmark
• Retail
• 1 - 100 Employee

• Market Manager

  • Jul 1998 - Mar 1999

  Worldwide mail order house serving diplomats, embassies, international organisations and companies and others enjoying duty-free privileges. With more than 10,000 items, the assortment covers all consumer needs. Main responsibilities: • Market evaluation and action plans for Eastern Europe and the SNG countries. • Management of agents, including agency establishment in Warsaw, Poland. • Sales development with emphasis on commissaries (key accounts). • Optimisation of the distribution, including negotiations with local customs clearers and forwarders. • Budget responsible for approx. €7M (2009). • Customer visits with approx. 100 travel days per year. Show less



VIKING Life-Saving Equipment A/S

• Denmark
• Maritime Transportation
• 700 & Above Employee

• • Jul 1996 - Jun 1998

  A privately held company founded in 1960, VIKING manufactures maritime life-saving equipment and personal protective equipment for professional use. Global leader within its core products life rafts and evacuation systems. Main responsibilities:• Sales and market development in co-operation with local agents.• Preparation of offers including follow-up.• Planning of and participation in fairs and seminars.• Customer visits with approx. 70 travel days per year (primarily Eastern/Central Europe and Asia).• Updating sales budgets/forecasts. Show less

• • Aug 1995 - Jul 1996

  Main responsibilities:• Support to subsidiaries and agents.• Preparation of offers incl. follow-up.• Order-processing



Euro Info Centre

• Rouen, Normandy, France

• Volunteer

  • Jul 1994 - Jan 1995

  Main responsibilities: • Market research. Main responsibilities: • Market research.



Minchinhampton Golf Club & Stinchcombe Hill Golf Club

• Gloucestershire, England

• Assistant Golf Professional

  • Mar 1990 - Apr 1992

  Main responsibilities: • Tournament play. • Teaching (individual and group lessons). • Servicing customers. Main responsibilities: • Tournament play. • Teaching (individual and group lessons). • Servicing customers.